{"id":9717,"date":"2022-12-06T13:54:00","date_gmt":"2022-12-06T13:54:00","guid":{"rendered":"https:\/\/para.school\/?p=9717"},"modified":"2023-08-15T19:49:39","modified_gmt":"2023-08-15T16:49:39","slug":"intervju-s-vupysknitsej-shkolu-malvinoj-chernenko","status":"publish","type":"post","link":"https:\/\/para.school\/ru\/blog\/cases\/intervju-s-vupysknitsej-shkolu-malvinoj-chernenko","title":{"rendered":"\u0418\u043d\u0442\u0435\u0440\u0432\u044c\u044e \u0441 \u0432\u044b\u043f\u0443\u0441\u043a\u043d\u0438\u0446\u0435\u0439 \u0448\u043a\u043e\u043b\u044b \u041c\u0430\u043b\u044c\u0432\u0438\u043d\u043e\u0439 \u0427\u0435\u0440\u043d\u0435\u043d\u043a\u043e"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Digital-\u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f \u0440\u0430\u0441\u0442\u0435\u0442, \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u044f \u043d\u043e\u0432\u044b\u0435 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u044b, \u043a\u0430\u043a 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\u0441\u0438\u0441\u0442\u0435\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u0430 \u0438 \u0432 \u043d\u0435\u0439 \u043c\u043d\u043e\u0433\u043e \u0432\u043e\u0434\u044b. \u0410 \u044f \u043b\u044e\u0431\u043b\u044e \u043a\u043e \u0432\u0441\u0435\u043c\u0443 \u043f\u043e\u0434\u0445\u043e\u0434\u0438\u0442\u044c \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e \u0438 \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u0438 \u043f\u0440\u0438\u043d\u044f\u043b\u0430 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u2013 \u043f\u0440\u043e\u0445\u043e\u0434\u0438\u0442\u044c \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/08\/default_115230.png\" data-rel=\"lightbox-gallery-XGtiUpop\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" width=\"920\" height=\"630\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/08\/default_115230.png\" alt=\"\" class=\"wp-image-9689\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/08\/default_115230.png 920w, https:\/\/para.school\/wp-content\/uploads\/2023\/08\/default_115230-400x274.png 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/08\/default_115230-768x526.png 768w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/a><\/figure>\n<\/div>\n\n<h2 class=\"js-post-section-heading\">\u041a\u0430\u043a \u0432\u044b \u0432\u044b\u0431\u0438\u0440\u0430\u043b\u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 \u0434\u043b\u044f \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e\u043a\u0430\u0437\u0430\u043b\u043e\u0441\u044c, \u0447\u0442\u043e \u043a\u0443\u0440\u0441\u043e\u0432 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e, \u043d\u043e \u043f\u043e \u043e\u0442\u0437\u044b\u0432\u0430\u043c \u043d\u0435 \u0432\u0441\u0435 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0442 \u0441\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044e \u00ab\u0446\u0435\u043d\u0430-\u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e\u00bb. \u042f \u043f\u0440\u043e\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u043b\u0430 \u043e\u0447\u0435\u0440\u0435\u0434\u043d\u043e\u0435 \u0432\u0438\u0434\u0435\u043e \u0410\u043d\u0434\u0440\u0435\u044f \u0411\u0443\u0440\u0435\u043d\u043a\u043e \u043e\u0431 \u044d\u043a\u0441\u043f\u0430\u0442\u0430\u0445 \u043d\u0430 Youtube \u0438 \u043f\u0435\u0440\u0435\u0448\u043b\u0430 \u043f\u043e \u0441\u0441\u044b\u043b\u043a\u0435 \u043d\u0430 \u0441\u0430\u0439\u0442 Para.School.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u042f \u0441\u0440\u0430\u0437\u0443 \u0431\u044b\u043b\u0430 \u043f\u0440\u0438\u044f\u0442\u043d\u043e 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\u043e\u043a\u043e\u043d\u0447\u0430\u043d\u0438\u044f \u043a\u0443\u0440\u0441\u0430 \u0432\u044b\u043f\u0443\u0441\u043a\u043d\u0438\u043a\u0438 \u0437\u0430\u0449\u0438\u0449\u0430\u044e\u0442 \u0434\u0438\u043f\u043b\u043e\u043c\u043d\u0443\u044e \u0440\u0430\u0431\u043e\u0442\u0443 (!) \u0438 \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u0441\u0435\u0440\u0442\u0438\u0444\u0438\u043a\u0430\u0442. \u042d\u0442\u043e \u0442\u043e, \u0447\u0442\u043e \u044f \u0438\u0441\u043a\u0430\u043b\u0430, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u043a\u0443\u043f\u0438\u043b\u0430.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/08\/default_115231.png\" data-rel=\"lightbox-gallery-XGtiUpop\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" width=\"920\" height=\"630\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/08\/default_115231.png\" alt=\"\" class=\"wp-image-9690\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/08\/default_115231.png 920w, https:\/\/para.school\/wp-content\/uploads\/2023\/08\/default_115231-400x274.png 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/08\/default_115231-768x526.png 768w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/a><\/figure>\n<\/div>\n\n<h2 class=\"js-post-section-heading\">\u041f\u0435\u0440\u0432\u044b\u0435 \u043a\u0435\u0439\u0441\u044b \u0432\u043e \u0432\u0440\u0435\u043c\u044f \u0443\u0447\u0435\u0431\u044b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u0441\u043b\u0435 \u043f\u0435\u0440\u0432\u043e\u0439 \u043b\u0435\u043a\u0446\u0438\u0438 \u044f \u043d\u0430\u0447\u0430\u043b\u0430 \u0443\u0433\u043b\u0443\u0431\u043b\u0435\u043d\u043d\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u043d\u0430\u0434 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 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\u0441\u0440\u0435\u0434\u043d\u0438\u043c \u0447\u0435\u043a\u043e\u043c 100 \u0442\u044b\u0441.\u0434\u043e\u043b\u043b \u0438 \u0447\u0435\u0442\u044b\u0440\u044c\u043c\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0411\u044e\u0434\u0436\u0435\u0442 \u0431\u044b\u043b \u0438\u0437\u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432\u0430\u043d \u043d\u0430:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0437\u0430\u043f\u0443\u0441\u043a \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0432 Instagram \u0438 Facebook<\/li>\n\n\n\n<li>\u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 \u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 Google Analytics, Google tag manager, Hotjar,<\/li>\n\n\n\n<li>\u043e\u043f\u043b\u0430\u0442\u0443 \u0445\u043e\u0441\u0442\u0438\u043d\u0433\u0430 \u0441\u0430\u0439\u0442\u0430<\/li>\n\n\n\n<li>\u043f\u0440\u044f\u043c\u044b\u0435 \u0432\u0441\u0442\u0440\u0435\u0447\u0438 \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438 \u043e\u0444\u043b\u0430\u0439\u043d.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f SEO \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u043b\u043e\u0432\u0438\u043d\u044b \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044f\u0442 \u0438\u0437 \u043e\u0440\u0433\u0430\u043d\u0438\u043a\u0438. \u041f\u043e\u0441\u043b\u0435 \u043a\u0430\u0436\u0434\u043e\u0439 \u043b\u0435\u043a\u0446\u0438\u0438 \u043a\u0443\u0440\u0441\u0430 \u044f \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0430\u043b\u0430 \u043d\u043e\u0432\u044b\u0435 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u0447\u0435\u0440\u0435\u0437 \u043f\u043e\u043b\u0433\u043e\u0434\u0430 \u043e\u0442\u043a\u0440\u044b\u043b\u0430 \u043d\u043e\u0432\u044b\u0435 \u0440\u044b\u043d\u043a\u0438 \u0432 \u0442\u0440\u0435\u0445 \u0441\u0442\u0440\u0430\u043d\u0430\u0445 \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u0443\u044e \u0431\u0430\u0437\u0443 \u0434\u043e 120!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0430\u0440\u0430\u043b\u043b\u0435\u043b\u044c\u043d\u043e \u0441 \u043f\u0435\u0440\u0432\u044b\u043c \u043a\u0435\u0439\u0441\u043e\u043c \u044f \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u043b\u0430 \u043f\u0440\u043e\u0435\u043a\u0442 \u0441&nbsp;<strong>\u0437\u0430\u043f\u0440\u043e\u0441\u043e\u043c \u043d\u0430 \u043f\u0435\u0440\u0435\u0432\u043e\u0434 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\u044d\u0442\u043e\u0433\u043e:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0441\u043e\u0437\u0434\u0430\u043d \u0441\u0430\u0439\u0442<\/li>\n\n\n\n<li>\u0432\u0432\u0435\u0434\u0435\u043d\u0430 \u043c\u0435\u0439\u043b-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f<\/li>\n\n\n\n<li>\u0441\u043e\u0437\u0434\u0430\u043d\u044b \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u2013 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043c\u043e\u0436\u0435\u0442 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438\u0437 \u043b\u044e\u0431\u043e\u0433\u043e \u0443\u0433\u043e\u043b\u043a\u0430 \u043c\u0438\u0440\u0430, \u0432\u0441\u0435 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\u0442\u0435\u0445, \u043a\u0442\u043e \u043f\u043e\u043c\u043e\u0433\u0430\u043b \u0438\u043c \u043f\u0435\u0440\u0435\u043d\u043e\u0441\u0438\u0442\u044c \u0431\u0438\u0437\u043d\u0435\u0441 \u0438 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0432 \u0434\u0440\u0443\u0433\u043e\u043c \u0443\u0433\u043e\u043b\u043a\u0435 \u043c\u0438\u0440\u0430. \u0423 \u043c\u0435\u043d\u044f \u0431\u044b\u043b\u0438 \u043a\u0435\u0439\u0441\u044b \u0441\u043e \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u0430\u043c\u0438 \u043f\u043e \u0441\u0444\u0435\u0440\u0435 \u043a\u0440\u0430\u0441\u043e\u0442\u044b, \u0444\u043e\u0442\u043e\u0433\u0440\u0430\u0444\u0430\u043c\u0438, \u0440\u0435\u043f\u0435\u0442\u0438\u0442\u043e\u0440\u0430\u043c\u0438. \u042f \u043d\u0430\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u043b\u0430 \u0438\u043c \u0442\u0430\u0440\u0433\u0435\u0442, \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u043b\u0430 \u0442\u0435\u043b\u0435\u0433\u0440\u0430\u043c\u043c\u044b \u0431\u043e\u0442\u044b \u0438 \u043e\u043d\u0438 \u043d\u0430\u0445\u043e\u0434\u0438\u043b\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043d\u0430 \u043d\u043e\u0432\u043e\u043c \u043c\u0435\u0441\u0442\u0435 \u0436\u0438\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0430.<\/p>\n\n\n<h2 class=\"js-post-section-heading\">\u041a\u0430\u043a \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u0432\u0430\u0448\u0430 \u0436\u0438\u0437\u043d\u044c \u0441\u0435\u0439\u0447\u0430\u0441?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u0435\u0439\u0447\u0430\u0441 \u044f \u0440\u0430\u0431\u043e\u0442\u0430\u044e \u043d\u0430 \u0444\u0440\u0438\u043b\u0430\u043d\u0441\u0435 \u0438 \u044d\u0442\u043e \u043a\u0430\u0439\u0444! \u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u043a\u0443\u0440\u0441\u0443 \u0432 Para.School \u0443 \u043c\u0435\u043d\u044f \u043f\u043e\u044f\u0432\u0438\u043b\u043e\u0441\u044c \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439.<\/p>\n\n\n    <\/div> <!-- .mediaSP__content end -->\n\n<div class=\"mediaQuote\">\n    <div class=\"mediaQuote__symbol\">\n        <svg width=\"52\" height=\"42\" viewBox=\"0 0 52 42\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path opacity=\"0.5\" d=\"M28.32 26.4C28.32 23.3067 28.9067 20.2667 30.08 17.28C31.2533 14.2933 32.5867 11.84 34.08 9.92001C35.68 8 37.3867 6.24001 39.2 4.64001C41.12 2.93334 42.56 1.81334 43.52 1.28C44.48 0.640004 45.12 0.213337 45.44 0L50.88 5.44001C50.24 6.08 49.44 6.93334 48.48 8C47.52 9.06667 46.24 10.88 44.64 13.44C43.04 16 42.24 18.08 42.24 19.68C44.9067 20.1067 47.1467 21.3867 48.96 23.52C50.7733 25.6533 51.68 28.1067 51.68 30.88C51.68 33.9733 50.6133 36.5867 48.48 38.72C46.3467 40.7467 43.7333 41.76 40.64 41.76C37.0133 41.76 34.0267 40.3733 31.68 37.6C29.44 34.72 28.32 30.9867 28.32 26.4ZM0 26.4C0 23.3067 0.586667 20.2667 1.76 17.28C2.93333 14.2933 4.32 11.84 5.92 9.92001C7.52 7.89334 9.17333 6.13334 10.88 4.64001C12.6933 3.04 14.1333 1.92 15.2 1.28C16.2667 0.533339 16.9067 0.106672 17.12 0L22.56 5.44001C21.92 6.08 21.12 6.93334 20.16 8C19.2 9.06667 17.92 10.88 16.32 13.44C14.72 16 13.92 18.08 13.92 19.68C16.5867 20.1067 18.8267 21.3867 20.64 23.52C22.4533 25.6533 23.36 28.1067 23.36 30.88C23.36 33.9733 22.2933 36.5867 20.16 38.72C18.0267 40.7467 15.36 41.76 12.16 41.76C8.64 41.76 5.70667 40.32 3.36 37.44C1.12 34.56 0 30.88 0 26.4Z\" fill=\"white\"><\/path>\n        <\/svg>\n    <\/div>\n    <div class=\"mediaQuote__text\">\n        <p>\u041d\u0430 \u043b\u0435\u043a\u0446\u0438\u044f\u0445 \u0412\u043b\u0430\u0434\u0438\u043c\u0438\u0440\u0430 \u041a\u0443\u0440\u0438\u044f \u044f \u043f\u043e\u043d\u044f\u043b\u0430, \u0447\u0442\u043e \u0445\u043e\u0440\u043e\u0448\u0438\u0439 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442 \u044d\u0442\u043e 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\u0440\u0430\u0437\u043d\u044b\u0445 \u043d\u0438\u0448\u0430\u0445 \u0438\u0437 \u0440\u0430\u0437\u043d\u044b\u0445 \u0443\u0433\u043e\u043b\u043a\u043e\u0432 \u043c\u0438\u0440\u0430.&nbsp;<strong>\u0410 \u0435\u0449\u0435 \u2013 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0430 \u0441\u0432\u043e\u0439 \u0437\u0430\u0440\u0430\u0431\u043e\u0442\u043e\u043a \u0432\u0434\u0432\u043e\u0435!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041c\u043e\u0438 \u0431\u0435\u0437\u0443\u0441\u043b\u043e\u0432\u043d\u044b\u0435 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u043f\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044e \u0432 Para.School. \u0410\u043d\u0434\u0440\u0435\u0439 \u0411\u0443\u0440\u0435\u043d\u043e\u043a, \u0412\u043b\u0430\u0434\u0438\u043c\u0438\u0440 \u041a\u0443\u0440\u0438\u0439, \u0414\u0430\u0440\u044c\u044f \u0427\u0435\u0441\u043d\u043e\u043a\u043e\u0432\u0430, \u0415\u0432\u0433\u0435\u043d\u0438\u044f \u0421\u0438\u0434\u043e\u0440\u0447\u0443\u043a, \u041e\u043b\u0435\u0433 \u041f\u043b\u0438\u0441\u043a\u043e \u2013 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u0440\u0435\u043f\u043e\u0434\u0430\u0432\u0430\u0442\u0435\u043b\u0438, \u044d\u0442\u043e \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0438\u0435 \u043c\u0430\u0441\u0442\u043e\u0434\u043e\u043d\u0442\u044b \u0441\u0432\u043e\u0435\u0433\u043e \u0434\u0435\u043b\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0434\u0430\u044e\u0442 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0437\u043d\u0430\u043d\u0438\u044f \u043f\u043e \u0441\u0432\u043e\u0435\u043c\u0443 \u043e\u043f\u044b\u0442\u0443!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0423\u0441\u043f\u0435\u0439 \u0437\u0430\u043f\u0440\u044b\u0433\u043d\u0443\u0442\u044c \u043d\u0430 \u0431\u043e\u0440\u0442 Digital-\u043a\u043e\u0440\u0430\u0431\u043b\u044f! 27 \u0444\u0435\u0432\u0440\u0430\u043b\u044f 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