{"id":9464,"date":"2022-12-08T10:35:00","date_gmt":"2022-12-08T10:35:00","guid":{"rendered":"https:\/\/para.school\/?p=9464"},"modified":"2023-08-08T10:46:40","modified_gmt":"2023-08-08T10:46:40","slug":"chto-takoe-clickbait-i-kak-ego-ispolzovat","status":"publish","type":"post","link":"https:\/\/para.school\/ru\/blog\/marketing\/chto-takoe-clickbait-i-kak-ego-ispolzovat","title":{"rendered":"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 CLICKBAIT \u0438 \u043a\u0430\u043a \u0435\u0433\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0412\u044b, \u043d\u0435\u0441\u043e\u043c\u043d\u0435\u043d\u043d\u043e, \u0432\u0438\u0434\u0435\u043b\u0438 \u0432 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0438, \u043d\u0430\u0447\u0438\u043d\u0430\u044e\u0449\u0438\u0435\u0441\u044f \u0441 \u0442\u0430\u043a\u0438\u0445 \u0444\u0440\u0430\u0437, \u043a\u0430\u043a \u00ab\u0412\u044b \u043d\u0435 \u043f\u043e\u0432\u0435\u0440\u0438\u0442\u0435, \u0447\u0442\u043e \u043f\u0440\u043e\u0438\u0437\u043e\u0439\u0434\u0435\u0442 \u0434\u0430\u043b\u044c\u0448\u0435!\u00bb \u0438\u043b\u0438 \u00ab\u042d\u0442\u043e \u0432\u0430\u0441 \u0448\u043e\u043a\u0438\u0440\u0443\u0435\u0442!\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u042d\u0442\u043e Clickbait \u2013 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430\u044f \u0442\u0430\u043a\u0442\u0438\u043a\u0430, \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u0430\u044f \u043d\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u0438 \u043f\u043e\u0431\u0443\u0436\u0434\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043a\u043b\u0438\u043a\u0430\u0442\u044c. \u0421\u0435\u0439\u0447\u0430\u0441 \u0443 \u043d\u0435\u0433\u043e \u0435\u0441\u0442\u044c \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u044f \u0444\u0430\u043b\u044c\u0448\u0438\u0432\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/readwrite.com\/2014\/08\/25\/facebook-clickbait-spam-upworthy-buzzfeed-headlines\/\">\u0410\u043b\u0433\u043e\u0440\u0438\u0442\u043c Facebook<\/a>\u00a0\u043e\u0431\u043d\u0430\u0440\u0443\u0436\u0438\u043b, \u0447\u0442\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0438\u0433\u043d\u043e\u0440\u0438\u0440\u0443\u044e\u0442 Clickbait, \u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 \u0441\u043f\u0443\u0441\u0442\u044f \u0433\u043e\u0434\u044b \u0437\u043b\u043e\u0443\u043f\u043e\u0442\u0440\u0435\u0431\u043b\u0435\u043d\u0438\u044f \u0432\u043e\u043e\u0431\u0449\u0435 \u043e \u043d\u0435\u043c \u0437\u0430\u0431\u044b\u043b\u0438. \u0417\u0430\u0447\u0435\u043c \u043c\u044b \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u043c \u0432\u0430\u043c \u043e \u043d\u0435\u043c? \u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0434\u0430\u043b\u044c\u0448\u0435, \u0431\u0443\u0434\u0435\u0442 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e.<\/p>\n\n\n<h2 class=\"js-post-section-heading\">Clickbait \u0438\u043c\u0435\u0435\u0442 \u043c\u0435\u0441\u0442\u043e \u0432 \u043d\u043e\u0432\u043e\u043c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u043e\u0431\u043b\u0435\u043c\u0430 \u0441\u043e\u0441\u0442\u043e\u0438\u0442 \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \u044d\u0442\u043e \u043c\u0435\u0442\u043e\u0434 \u043d\u0430\u0436\u0438\u0432\u043a\u0438, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0445\u043e\u0440\u043e\u0448\u043e \u0441\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u0442, \u043d\u043e \u0440\u044b\u0431\u0430 \u0432\u044b\u0440\u044b\u0432\u0430\u0435\u0442\u0441\u044f, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u0443\u0434\u043e\u0447\u043a\u0430 \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u0442\u043e\u043d\u043a\u0430\u044f. Clickbait \u043c\u0433\u043d\u043e\u0432\u0435\u043d\u043d\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0435\u0442 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435, \u043d\u043e \u0441\u043e\u0434\u0435\u0440\u0436\u0438\u043c\u043e\u0435 \u0440\u0430\u0437\u043e\u0447\u0430\u0440\u043e\u0432\u044b\u0432\u0430\u0435\u0442 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u044f, \u0447\u0430\u0441\u0442\u043e \u0434\u0430\u0436\u0435 \u0432\u043e\u0437\u043c\u0443\u0449\u0430\u0435\u0442.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u043e \u044d\u0442\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430\u044f \u0442\u0430\u043a\u0442\u0438\u043a\u0430 \u043c\u043e\u0436\u0435\u0442 \u044f\u0432\u043b\u044f\u0442\u044c\u0441\u044f \u043c\u043e\u0449\u043d\u044b\u043c \u0434\u043e\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435\u043c \u0430\u0440\u0441\u0435\u043d\u0430\u043b\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430, \u0435\u0441\u043b\u0438 \u043d\u0430\u0443\u0447\u0438\u0442\u044c\u0441\u044f \u0435\u0433\u043e \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0442\u044c.\u00a0<em>\u0415\u0441\u043b\u0438 \u0432\u044b \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c\u00a0<strong>\u0445\u043e\u0440\u043e\u0448\u0443\u044e \u043d\u0430\u0436\u0438\u0432\u043a\u0443 \u0434\u043b\u044f \u043a\u043b\u0438\u043a\u043e\u0432 \u043d\u0430 \u0445\u043e\u0440\u043e\u0448\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442<\/strong>, \u0442\u043e \u0432\u0430\u0448\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043f\u0440\u043e\u0441\u0442\u044f\u0442 \u0435\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435.<\/em><\/p>\n\n\n<h2 class=\"js-post-section-heading\">\u041f\u043e\u0447\u0435\u043c\u0443 Clickbait \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041f\u0435\u0440\u0432\u0430\u044f \u043f\u0440\u0438\u0447\u0438\u043d\u0430<\/strong>&nbsp;&#8212; \u043b\u044e\u0434\u0438 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u043d\u0430\u0445\u043e\u0434\u044f\u0442\u0441\u044f \u0432 \u043f\u043e\u0438\u0441\u043a\u0430\u0445 \u043d\u043e\u0432\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438. \u041a\u043e\u0433\u0434\u0430 \u043c\u044b \u043d\u0430\u0445\u043e\u0434\u0438\u043c \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e\u0435 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u0438\u043b\u0438 \u0443\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0442\u0435\u043a\u0441\u0442, \u043d\u0430\u0448 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u043c \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 \u0434\u043e\u0437\u0443 \u0434\u043e\u0444\u0430\u043c\u0438\u043d\u0430. \u042d\u0442\u043e \u2013 \u0442\u0430\u043a \u043d\u0430\u0437\u044b\u0432\u0430\u0435\u043c\u043e\u0435 \u0432\u043e\u0437\u043d\u0430\u0433\u0440\u0430\u0436\u0434\u0435\u043d\u0438\u0435 \u0437\u0430 \u043d\u0430\u0448\u0438 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u043c\u044b \u0441\u043d\u043e\u0432\u0430 \u0438 \u0441\u043d\u043e\u0432\u0430 \u0445\u043e\u0442\u0438\u043c \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u044c \u0442\u0430\u043a\u043e\u0439 \u043f\u043e\u0438\u0441\u043a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0412\u0442\u043e\u0440\u0430\u044f \u043f\u0440\u0438\u0447\u0438\u043d\u0430<\/strong>&nbsp;\u2013 \u043b\u044e\u0434\u0435\u0439 \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u0441\u0435\u0433\u043e \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0443\u044e\u0442 \u043a\u0440\u0430\u0439\u043d\u043e\u0441\u0442\u0438. \u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u043e\u0434\u043d\u043e\u043c\u0443 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044e, \u0441\u0430\u043c\u044b\u0435 \u0443\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0438 \u0438\u0437 \u0432\u0441\u0435\u0445 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0445 \u2013 \u044d\u0442\u043e \u043f\u043e\u043b\u044f\u0440\u0438\u0437\u0443\u044e\u0449\u0438\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u044d\u0442\u043e\u043c\u0443 Clickbait \u2014 \u044d\u0442\u043e \u043e\u0442\u043b\u0438\u0447\u043d\u044b\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u0443\u0432\u043b\u0435\u0447\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u044f, \u0441\u0432\u043e\u0435\u0439 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043e\u043d \u0434\u043e \u0441\u0438\u0445 \u043f\u043e\u0440 \u043d\u0435 \u043f\u043e\u0442\u0435\u0440\u044f\u043b.<\/p>\n\n\n<h2 class=\"js-post-section-heading\">\u041a\u043e\u0433\u0434\u0430 \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c Clickbait?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Clickbait \u043c\u043e\u0436\u0435\u0442 \u0441\u0442\u0430\u0442\u044c \u0432\u0430\u0448\u0438\u043c \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u043c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u043c \u0440\u0435\u0448\u0435\u043d\u0438\u0435\u043c, \u043d\u043e \u0434\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u043f\u043e\u043c\u043d\u0438\u0442\u044c \u043e \u0441\u043e\u0434\u0435\u0440\u0436\u0438\u043c\u043e\u043c. \u0415\u0441\u043b\u0438 \u0432\u044b \u043d\u0435 \u0443\u0432\u0435\u0440\u0435\u043d\u044b, \u0447\u0442\u043e \u043e\u0431\u0435\u0440\u0442\u043a\u0430 \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u0435\u0442 \u043d\u0430\u0447\u0438\u043d\u043a\u0443, \u043d\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0435\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e\u0434\u043d\u0430\u043a\u043e, \u0435\u0441\u043b\u0438 \u0432\u0430\u0448\u0435 \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0446\u0435\u043d\u043d\u043e \u2013 \u0432\u043f\u0435\u0440\u0435\u0434.\u00a0<strong>\u041b\u0443\u0447\u0448\u0435 \u0432\u0441\u0435\u0433\u043e Clickbait \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0432 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0445 \u0441\u043b\u0443\u0447\u0430\u044f\u0445:<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u041d\u0410\u041f\u0420\u0410\u0412\u041b\u0415\u041d\u0418\u0415 \u0422\u0420\u0410\u0424\u0418\u041a\u0410 \u041d\u0410 \u0421\u0410\u0419\u0422<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u044f\u043c\u0430\u044f \u0444\u0443\u043d\u043a\u0446\u0438\u044f Clickbait \u2013 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u043a\u043b\u0438\u043a\u0438. \u0427\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0437\u0430\u0434\u0435\u0440\u0436\u0430\u043b\u0438\u0441\u044c \u043d\u0430 \u0432\u0430\u0448\u0435\u043c \u0441\u0430\u0439\u0442\u0435, \u0441\u043b\u0435\u0434\u0443\u0439\u0442\u0435 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u043c \u0441\u043e\u0432\u0435\u0442\u0430\u043c:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0423\u043c\u0435\u043d\u044c\u0448\u0438\u0442\u0435 \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u044b<\/li>\n\n\n\n<li>\u041f\u043e\u043a\u0430\u0436\u0438\u0442\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044e \u043f\u043e\u043b\u044c\u0437\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u0430 \u043d\u0435 \u0437\u0430\u0441\u0442\u0430\u0432\u043b\u044f\u0439\u0442\u0435 \u0435\u0433\u043e \u043a\u0443\u043f\u0438\u0442\u044c<\/li>\n\n\n\n<li>\u041d\u0435 \u0434\u0435\u043b\u0430\u0439\u0442\u0435 Clickbait \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0435\u043c \u0440\u0430\u0441\u043f\u0440\u043e\u0434\u0430\u0436\u0438<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u0412\u0418\u0420\u0423\u0421\u041d\u042b\u0419 \u041c\u0410\u0420\u041a\u0415\u0422\u0418\u041d\u0413<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0427\u0435\u043c \u0431\u043e\u043b\u044c\u0448\u0435 \u043b\u044e\u0434\u0435\u0439 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u044f\u0442 \u0432\u0430\u0448\u0435 \u0441\u043e\u0434\u0435\u0440\u0436\u0438\u043c\u043e\u0435, \u0442\u0435\u043c \u0432\u044b\u0448\u0435 \u0431\u0443\u0434\u0435\u0442 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u043e\u043d\u043e \u0441\u0442\u0430\u043d\u0435\u0442 \u0432\u0438\u0440\u0443\u0441\u043d\u044b\u043c. \u0417\u0430\u0433\u043e\u043b\u043e\u0432\u043e\u043a, \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u044e\u0449\u0438\u0439 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435, \u0432 \u044d\u0442\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u043e\u0447\u0435\u043d\u044c \u043e\u0431\u043b\u0435\u0433\u0447\u0430\u0435\u0442 \u0437\u0430\u0434\u0430\u0447\u0443.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u0432\u0438\u0440\u0443\u0441\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u044d\u043c\u043e\u0446\u0438\u0438 \u0438 \u0447\u0443\u0432\u0441\u0442\u0432\u0430<\/li>\n\n\n\n<li>\u0418\u0449\u0438\u0442\u0435 \u0432\u0434\u043e\u0445\u043d\u043e\u0432\u0435\u043d\u0438\u0435 \u0438 \u0432\u0434\u043e\u0445\u043d\u043e\u0432\u043b\u044f\u0439\u0442\u0435<\/li>\n\n\n\n<li>\u0411\u044b\u0441\u0442\u0440\u043e \u0440\u0435\u0430\u0433\u0438\u0440\u0443\u0439\u0442\u0435 \u043d\u0430 \u0433\u0440\u043e\u043c\u043a\u0438\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u044f<\/li>\n\n\n\n<li>\u0423\u0441\u0442\u0440\u043e\u0439\u0442\u0435 \u043f\u0440\u043e\u0432\u043e\u043a\u0430\u0446\u0438\u044e<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0420\u0430\u0437\u0443\u043c\u043d\u0430\u044f \u043d\u0430\u0436\u0438\u0432\u043a\u0430 \u043c\u043e\u0436\u0435\u0442 \u0432\u044b\u0437\u0432\u0430\u0442\u044c \u0443 \u043b\u044e\u0434\u0435\u0439 \u0436\u0435\u043b\u0430\u043d\u0438\u0435 \u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u042d\u041c\u041e\u0426\u0418\u0418<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432 2023 \u0433\u043e\u0434\u0443 \u2013 \u043e \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044f\u0445.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e\u043d \u043a\u0430\u0441\u0430\u0435\u0442\u0441\u044f \u044d\u043c\u043e\u0446\u0438\u0439 \u0438 \u0431\u043e\u043b\u0435\u0437\u043d\u0435\u043d\u043d\u044b\u0445 \u0442\u043e\u0447\u0435\u043a \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0435\u0439, \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u0447\u0442\u043e \u0431\u0440\u0435\u043d\u0434 \u2013 \u044d\u0442\u043e &#171;\u0441\u0438\u043b\u0430 \u0434\u043e\u0431\u0440\u0430&#187;. \u041f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 Clickbait \u0432\u043e \u043c\u043d\u043e\u0433\u0438\u0445 \u0441\u043b\u0443\u0447\u0430\u044f\u0445 \u043f\u043e\u043b\u0430\u0433\u0430\u0435\u0442\u0441\u044f \u0438\u043c\u0435\u043d\u043d\u043e \u043d\u0430 \u044d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u0442\u0440\u0438\u0433\u0433\u0435\u0440, \u043e\u043d \u0441\u0442\u0430\u043d\u0435\u0442 \u043e\u0442\u043b\u0438\u0447\u043d\u044b\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c \u0432 \u0442\u0430\u043a\u043e\u043c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u0430\u043a \u0431\u043e\u043d\u0443\u0441 \u2013 \u043e \u0432\u0430\u0448\u0435\u043c \u0431\u0440\u0435\u043d\u0434\u0435 \u0437\u0430\u0433\u043e\u0432\u043e\u0440\u044f\u0442 \u043c\u0430\u0441\u0441\u044b, \u0435\u0441\u043b\u0438 \u0432\u0430\u043c \u0443\u0434\u0430\u0441\u0442\u0441\u044f \u043f\u043e\u0434\u043d\u044f\u0442\u044c &#171;\u0433\u043e\u0440\u044f\u0447\u0443\u044e&#187; \u0442\u0435\u043c\u0443, \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u043f\u0435\u0440\u0435\u043f\u043e\u043b\u043d\u0435\u043d \u0432\u043e\u0437\u0434\u0443\u0445 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0430 \u0432 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0439 \u043c\u043e\u043c\u0435\u043d\u0442.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041a\u043e\u0433\u0434\u0430 \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0438\u0437\u0431\u0435\u0433\u0430\u0442\u044c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f Clickbait:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041a\u043e\u0433\u0434\u0430 \u0441\u043e\u0434\u0435\u0440\u0436\u0438\u043c\u043e\u0435 \u0432\u0430\u0448\u0435\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u043d\u0435 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u0435\u0442 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0443.<\/li>\n\n\n\n<li>\u0415\u0441\u043b\u0438 \u0432\u044b \u0432\u043b\u0430\u0434\u0435\u0435\u0442\u0435 \u043d\u0435\u043f\u0440\u043e\u0432\u0435\u0440\u0435\u043d\u043d\u043e\u0439, \u043d\u0435\u0442\u043e\u0447\u043d\u043e\u0439 \u0438\u043b\u0438 \u043b\u043e\u0436\u043d\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0435\u0439.<\/li>\n\n\n\n<li>\u041a\u043e\u0433\u0434\u0430 \u0432\u0430\u0448\u0430 \u0446\u0435\u043b\u044c \u2013 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0436\u0438.<\/li>\n<\/ul>\n\n\n<h2 class=\"js-post-section-heading\">\u041a\u0430\u043a \u043e\u0432\u043b\u0430\u0434\u0435\u0442\u044c \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u043e\u043c Clickbait<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0423\u0441\u043f\u0435\u0448\u043d\u043e\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u043d\u0430\u0436\u0438\u0432\u043a\u0438 \u0434\u043b\u044f \u043a\u043b\u0438\u043a\u043e\u0432 \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442 \u043e\u0432\u043b\u0430\u0434\u0435\u043d\u0438\u0435 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u043e\u043c \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0430. \u0420\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u0442\u0440\u0438 \u0441\u0430\u043c\u044b\u0445 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u0438\u043a\u0438 \u043d\u0430\u043f\u0438\u0441\u0430\u043d\u0438\u044f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Newsjack<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u042d\u0442\u043e\u0442 \u0442\u0438\u043f \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0430 \u0441\u043e\u0441\u0442\u043e\u0438\u0442 \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u043d\u0430\u0439\u0442\u0438 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u0443\u044e \u0442\u0435\u043c\u0443 \u0438 \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0432 \u043d\u0435\u0435 \u043f\u043e\u043b\u044f\u0440\u0438\u0437\u0430\u0446\u0438\u044e \u043b\u044e\u0434\u0435\u0439, \u0442\u043e \u0435\u0441\u0442\u044c \u0432\u043e\u043f\u0440\u043e\u0441, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0447\u0430\u0441\u0442\u044c \u043b\u044e\u0434\u0435\u0439 \u0441\u043a\u0430\u0436\u0435\u0442 &#171;\u0442\u043e\u0447\u043d\u043e \u0434\u0430&#187;, \u0430 \u0447\u0430\u0441\u0442\u044c &#8212; &#171;\u0442\u043e\u0447\u043d\u043e \u043d\u0435\u0442&#187;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0424\u043e\u0440\u043c\u0443\u043b\u0430 \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u0442\u0430\u043a:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(\u0427\u0435\u043b\u043e\u0432\u0435\u043a\/\u0431\u0440\u0435\u043d\u0434\/\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f) \u0442\u0430\u0439\u043d\u043e \u0443\u043f\u043e\u043c\u0438\u043d\u0430\u0435\u0442 (\u043b\u0438\u0446\u0443\/\u0431\u0440\u0435\u043d\u0434\u0443\/\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438) \u0438\u0445 \u0438\u0441\u0442\u0438\u043d\u043d\u043e\u0435 \u043c\u043d\u0435\u043d\u0438\u0435 \u043e (\u043f\u043e\u043b\u044f\u0440\u0438\u0437\u0443\u044e\u0449\u0435\u0439 \u0442\u0435\u043c\u0435)<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/08\/default_115234.png\" data-rel=\"lightbox-gallery-oilxTl5Q\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" width=\"1024\" height=\"408\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/08\/default_115234-1024x408.png\" alt=\"\" class=\"wp-image-9454\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/08\/default_115234-1024x408.png 1024w, https:\/\/para.school\/wp-content\/uploads\/2023\/08\/default_115234-400x160.png 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/08\/default_115234-768x306.png 768w, https:\/\/para.school\/wp-content\/uploads\/2023\/08\/default_115234.png 1058w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0428\u043e\u043a\u043e\u0432\u044b\u0435 \u0442\u0435\u043c\u044b<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u042d\u0442\u043e\u0442 \u0442\u0438\u043f \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u043e\u0432 \u0433\u043e\u0432\u043e\u0440\u0438\u0442 \u043e \u0433\u0435\u043d\u0434\u0435\u0440\u0435, \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0435, \u0440\u0430\u0441\u0435 \u0438 \u0440\u0435\u043b\u0438\u0433\u0438\u0438 \u2013 \u0442\u0435\u043c\u0430\u0445, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u0447\u0438\u0442\u0430\u044e\u0442\u0441\u044f \u0441\u043a\u0430\u043d\u0434\u0430\u043b\u044c\u043d\u044b\u043c\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0424\u043e\u0440\u043c\u0443\u043b\u0430 \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u0442\u0430\u043a:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(\u0427\u0435\u043b\u043e\u0432\u0435\u043a\/\u0431\u0440\u0435\u043d\u0434\/\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f) \u0434\u0435\u043b\u0430\u0435\u0442\/\u0433\u043e\u0432\u043e\u0440\u0438\u0442 (\u043d\u0435\u043f\u0440\u0438\u0435\u043c\u043b\u0435\u043c\u044b\u0435 \u0432\u0435\u0449\u0438) \u0432 (\u043f\u0440\u043e\u0442\u0438\u0432\u043e\u0440\u0435\u0447\u0438\u0432\u044b\u0439 \u0432\u043e\u043f\u0440\u043e\u0441)<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/08\/default_115235.png\" data-rel=\"lightbox-gallery-oilxTl5Q\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" width=\"904\" height=\"630\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/08\/default_115235.png\" alt=\"\" class=\"wp-image-9455\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/08\/default_115235.png 904w, https:\/\/para.school\/wp-content\/uploads\/2023\/08\/default_115235-400x279.png 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/08\/default_115235-768x535.png 768w\" sizes=\"(max-width: 904px) 100vw, 904px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041b\u0435\u043d\u0442\u044b, \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u044e\u0449\u0438\u0435 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0435\u0439<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u042d\u0442\u043e\u0442 \u043c\u0435\u0442\u043e\u0434 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u0438\u043c \u0442\u0435\u043c\u0443-\u0440\u0430\u0437\u0434\u0440\u0430\u0436\u0438\u0442\u0435\u043b\u044f, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0432\u044b\u0437\u043e\u0432\u0435\u0442 \u0443 \u043d\u0438\u0445 \u0436\u0435\u043b\u0430\u043d\u0438\u0435 \u043d\u0430\u0436\u0430\u0442\u044c \u0441\u0441\u044b\u043b\u043a\u0443, \u0447\u0442\u043e\u0431\u044b \u0443\u0437\u043d\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0424\u043e\u0440\u043c\u0443\u043b\u0430 \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u0442\u0430\u043a:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u0412\u0435\u0449\u0438, \u043e \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043d\u0438\u043a\u0442\u043e \u043d\u0435 \u0443\u043f\u043e\u043c\u0438\u043d\u0430\u0435\u0442 (\u043f\u0440\u043e\u0442\u0438\u0432\u043e\u0440\u0435\u0447\u0438\u0432\u0430\u044f \u0442\u0435\u043c\u0430)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0438\u043b\u0438:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(\u0447\u0440\u0435\u0437\u043c\u0435\u0440\u043d\u043e \u0440\u0430\u0441\u043f\u0438\u0430\u0440\u0435\u043d\u043d\u0430\u044f \u0432\u0435\u0449\u044c) \u043f\u0440\u043e\u0442\u0438\u0432 (\u0434\u0440\u0443\u0433\u0430\u044f \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u0440\u0430\u0441\u043f\u0438\u0430\u0440\u0435\u043d\u043d\u0430\u044f \u0432\u0435\u0449\u044c) \u0432 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u043c \u043c\u0438\u0440\u0435.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"904\" height=\"630\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/08\/default_115236.png\" alt=\"\" class=\"wp-image-9456\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/08\/default_115236.png 904w, https:\/\/para.school\/wp-content\/uploads\/2023\/08\/default_115236-400x279.png 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/08\/default_115236-768x535.png 768w\" sizes=\"(max-width: 904px) 100vw, 904px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Clickbait \u2013 \u044d\u0442\u043e \u0432\u043e\u043b\u0448\u0435\u0431\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0432 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0445 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044f\u0445 \u0441 \u0443\u0434\u0430\u0447\u043d\u044b\u043c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435\u043c \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u0432\u043f\u0435\u0447\u0430\u0442\u043b\u044f\u044e\u0449\u0438\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b. \u0427\u0442\u043e\u0431\u044b \u043d\u0435 \u043d\u043e\u0432\u044b\u0435 \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b, \u043f\u043e\u0434\u043f\u0438\u0441\u044b\u0432\u0430\u0439\u0442\u0435\u0441\u044c \u043d\u0430 \u043d\u0430\u0448\u00a0<a href=\"https:\/\/t.me\/para_school_official\" target=\"_blank\" rel=\"noreferrer noopener\">Telegram-\u043a\u0430\u043d\u0430\u043b<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 CLICKBAIT, \u043a\u0430\u043a \u0438 \u043a\u043e\u0433\u0434\u0430 \u0435\u0433\u043e \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c? \u0418\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0432\u0438\u0440\u0443\u0441\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b.<\/p>\n","protected":false},"author":4,"featured_media":9453,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-9464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u043a\u043b\u0438\u043a\u0431\u0435\u0439\u0442, \u043a\u0430\u043a \u0435\u0433\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c, \u043f\u0440\u0438\u043c\u0435\u0440\u044b \u0438 \u0444\u043e\u0440\u043c\u0443\u043b\u044b<\/title>\n<meta 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