{"id":7640,"date":"2022-07-06T18:13:00","date_gmt":"2022-07-06T18:13:00","guid":{"rendered":"https:\/\/para.school\/?p=7640"},"modified":"2023-08-01T14:31:44","modified_gmt":"2023-08-01T14:31:44","slug":"yak-zbilshyty-prybutok-x2-keis-ppc-siker-ua","status":"publish","type":"post","link":"https:\/\/para.school\/ru\/blog\/cases\/yak-zbilshyty-prybutok-x2-keis-ppc-siker-ua","title":{"rendered":"\u041a\u0430\u043a \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0434\u043e\u0445\u043e\u0434 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0432 2 \u0440\u0430\u0437\u0430: \u043a\u0435\u0438\u0306\u0441 PPC \u0434\u043b\u044f \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u00abSiker.ua\u00bb"},"content":{"rendered":"<h2 class=\"js-post-section-heading\">\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0432\u0432\u043e\u0434\u043d\u044b\u0435<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0423\u0441\u043b\u0443\u0433\u0430:<\/strong>&nbsp;\u041a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0430\u044f \u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430<\/li>\n\n\n\n<li><strong>\u041f\u0440\u043e\u0435\u043a\u0442:<\/strong>&nbsp;\u00ab<a href=\"https:\/\/siker.ua\/\" target=\"_blank\" rel=\"noreferrer noopener\">Siker.ua<\/a>\u00bb<\/li>\n\n\n\n<li><strong>\u0420\u0435\u0433\u0438\u043e\u043d \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f:<\/strong>&nbsp;\u0423\u043a\u0440\u0430\u0438\u043d\u0430<\/li>\n\n\n\n<li><strong>\u041f\u0440\u043e\u0434\u043e\u043b\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0440\u0430\u0431\u043e\u0442\u044b:<\/strong>&nbsp;11 \u043c\u0435\u0441\u044f\u0446\u0435\u0432 (\u0432 \u0440\u0430\u0431\u043e\u0442\u0435)<\/li>\n\n\n\n<li><strong>\u0420\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0431\u044e\u0434\u0436\u0435\u0442:&nbsp;<\/strong>+- 30 000 \u0433\u0440\u043d<\/li>\n<\/ul>\n\n\n<h2 class=\"js-post-section-heading\">\u0418\u0441\u0445\u043e\u0434\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a \u043d\u0430\u043c \u043e\u0431\u0440\u0430\u0442\u0438\u043b\u0441\u044f \u043a\u043b\u0438\u0435\u043d\u0442 \u0441 \u043d\u043e\u0432\u044b\u043c \u0441\u0430\u0439\u0442\u043e\u043c.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u041d\u0430 \u043f\u0435\u0440\u0432\u043e\u043c \u044d\u0442\u0430\u043f\u0435 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u043c\u044b \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u043b\u0438 \u0434\u043b\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0440\u044f\u0434 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0439, \u043a\u0430\u0441\u0430\u044e\u0449\u0438\u0445\u0441\u044f \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044f Usability \u0438 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0441\u0442\u043e\u0440\u043e\u043d\u044b \u0441\u0430\u0439\u0442\u0430.<\/li>\n\n\n\n<li>\u0414\u0430\u043b\u0435\u0435 \u043c\u044b \u0441\u043e\u0437\u0434\u0430\u043b\u0438 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u044b Google Analytics, Google Ads, Google Tag Manager \u0438 Google Merchant Center.<\/li>\n\n\n\n<li>\u041f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u043b\u0438 \u0422\u0417 \u0434\u043b\u044f Enhanced Ecommerce, \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 Google\/Facebook, \u0444\u0438\u0434 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u0443\u0441\u043f\u0435\u0448\u043d\u043e \u0432\u043d\u0435\u0434\u0440\u0438\u043b\u0438 \u0432 \u043f\u0440\u043e\u0435\u043a\u0442.<\/li>\n\n\n\n<li>\u041f\u043e\u0434\u043a\u043b\u044e\u0447\u0438\u043b\u0438 Binotel.<\/li>\n\n\n\n<li>\u0417\u0430\u043f\u0443\u0441\u0442\u0438\u043b\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u0438 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u0438\u0445 \u0434\u043e 24 \u0444\u0435\u0432\u0440\u0430\u043b\u044f 2022 \u0433\u043e\u0434\u0430.<\/li>\n<\/ol>\n\n\n<h2 class=\"js-post-section-heading\">\u0426\u0435\u043b\u0438<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u043e\u0434\u0430\u0436\u0438 (\u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0438) c \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043f\u043b\u0430\u0442\u043d\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 + \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439.<\/p>\n\n\n<h2 class=\"js-post-section-heading\">\u0414\u0435\u0438\u0306\u0441\u0442\u0432\u0438\u044f \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 \u043f\u0435\u0440\u0432\u044b\u0439 \u0434\u0435\u043d\u044c \u0432\u043e\u0439\u043d\u044b \u043c\u044b \u0432\u044b\u043a\u043b\u044e\u0447\u0438\u043b\u0438 \u0432\u0441\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 Google \u0438 Facebook. \u0427\u0435\u0440\u0435\u0437 3 \u043d\u0435\u0434\u0435\u043b\u0438 \u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u043e \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u043c \u0431\u044b\u043b\u043e \u043f\u0440\u0438\u043d\u044f\u0442\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0432\u043e\u0437\u043e\u0431\u043d\u043e\u0432\u0438\u0442\u044c \u0440\u0430\u0431\u043e\u0442\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439. \u0420\u0420\u0421-\u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442 \u0432\u043d\u0435\u0441 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0435 \u043f\u0440\u0430\u0432\u043a\u0438 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u0438\u0437 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0431\u044b\u043b\u0430 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u043a\u0430 \u0413\u0415\u041e \u0438 18 \u043c\u0430\u0440\u0442\u0430 \u043c\u044b \u0432\u043d\u043e\u0432\u044c \u0432\u043a\u043b\u044e\u0447\u0438\u043b\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<\/p>\n\n\n<h2 class=\"js-post-section-heading\">\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0440\u0430\u0431\u043e\u0442\u044b<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0434\u043e 24 \u0444\u0435\u0432\u0440\u0430\u043b\u044f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 (\u0437\u0430 \u043f\u0435\u0440\u0438\u043e\u0434 24.01.2022-23.02.2022):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043a\u043b\u0438\u043a\u043e\u0432 \u2014 6 268<\/li>\n\n\n\n<li>\u0426\u0435\u043d\u0430 \u043a\u043b\u0438\u043a\u0430 (\u0421\u0420\u0421) \u2013 3,66 \u0433\u0440\u043d<\/li>\n\n\n\n<li>\u0420\u0430\u0441\u0445\u043e\u0434\u044b \u2014 22 912,88 \u0433\u0440\u043d<\/li>\n\n\n\n<li>\u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 (\u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0439) \u2014 88<\/li>\n\n\n\n<li>\u0426\u0435\u043d\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 (\u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0438) \u2014 260,37 \u0433\u0440\u043d<\/li>\n\n\n\n<li>\u041a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 (\u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0439) \u2014 1,36%<\/li>\n\n\n\n<li>\u0414\u043e\u0445\u043e\u0434 \u0441 \u043f\u043b\u0430\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b google \u2013 155 172 \u0433\u0440\u043d<\/li>\n\n\n\n<li>ROAS \u2013 677%<\/li>\n\n\n\n<li>\u0421\u0440\u0435\u0434\u043d\u0438\u0439 \u0447\u0435\u043a \u2013 1763 \u0433\u0440\u043d<\/li>\n\n\n\n<li>\u0414\u043e\u0445\u043e\u0434 \u0441 Binotel \u2013 70 000 \u0433\u0440\u043d<\/li>\n\n\n\n<li>\u041e\u0431\u0449\u0438\u0439 \u0434\u043e\u0445\u043e\u0434 \u0441 \u0441\u0430\u0439\u0442\u0430 \u2013 250 370 \u0433\u0440\u043d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0411\u043e\u043b\u0435\u0435 95% \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0439 \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u043c \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043f\u043b\u0430\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b (\u043f\u0435\u0440\u0432\u043e\u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115176.jpg\" data-rel=\"lightbox-gallery-ztJFYcp1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" width=\"1024\" height=\"368\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115176-1024x368.jpg\" alt=\"\" class=\"wp-image-7645\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115176-1024x368.jpg 1024w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115176-400x144.jpg 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115176-768x276.jpg 768w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115176-1536x552.jpg 1536w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115176.jpg 1628w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115182.jpg\" data-rel=\"lightbox-gallery-ztJFYcp1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" width=\"1024\" height=\"211\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115182-1024x211.jpg\" alt=\"\" class=\"wp-image-7646\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115182-1024x211.jpg 1024w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115182-400x82.jpg 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115182-768x158.jpg 768w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115182-1536x316.jpg 1536w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115182.jpg 1605w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0440\u0430\u0431\u043e\u0442\u044b \u043f\u043e\u0441\u043b\u0435 18.03<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 (\u0437\u0430 \u043f\u0435\u0440\u0438\u043e\u0434 18.03.2022-17.04.2022) \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u0434\u043e\u0432\u043e\u0435\u043d\u043d\u044b\u043c \u043f\u0435\u0440\u0438\u043e\u0434\u043e\u043c:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043a\u043b\u0438\u043a\u043e\u0432 \u2014 14 713 (+134,73%)<\/li>\n\n\n\n<li>\u0426\u0435\u043d\u0430 \u043a\u043b\u0438\u043a\u0430 (\u0421\u0420\u0421) \u2013 1,77 \u0433\u0440\u043d (-51,5%)<\/li>\n\n\n\n<li>\u0420\u0430\u0441\u0445\u043e\u0434\u044b \u2014 26 082,68 \u0433\u0440\u043d (+13,83%)<\/li>\n\n\n\n<li>\u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 (\u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0439) \u2014 145 (+64,77%)<\/li>\n\n\n\n<li>\u0426\u0435\u043d\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 (\u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0438) \u2014 179,88 \u0433\u0440\u043d (-30,91%)<\/li>\n\n\n\n<li>\u041a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 (\u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0439) \u2014 1 % (-26,87%)<\/li>\n\n\n\n<li>\u0414\u043e\u0445\u043e\u0434 \u0441 \u043f\u043b\u0430\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b google \u2013 271 006 \u0433\u0440\u043d (+74,65 %)<\/li>\n\n\n\n<li>ROAS \u2013 1039 % (+53,47%)<\/li>\n\n\n\n<li>\u0421\u0440\u0435\u0434\u043d\u0438\u0439 \u0447\u0435\u043a \u2013 1869 \u0433\u0440\u043d (+6,01%)<\/li>\n\n\n\n<li>\u0414\u043e\u0445\u043e\u0434 \u0441 Binotel \u2013 144 317 \u0433\u0440\u043d (+106,17%)<\/li>\n\n\n\n<li>\u041e\u0431\u0449\u0438\u0439 \u0434\u043e\u0445\u043e\u0434 \u0441 \u0441\u0430\u0439\u0442\u0430 \u2013 450 659 \u0433\u0440\u043d (+80%)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0411\u043e\u043b\u0435\u0435 95% \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0439 \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u043c \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043f\u043b\u0430\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b (\u043f\u0435\u0440\u0432\u043e\u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115178.jpg\" data-rel=\"lightbox-gallery-ztJFYcp1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" width=\"1024\" height=\"379\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115178-1024x379.jpg\" alt=\"\" class=\"wp-image-7648\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115178-1024x379.jpg 1024w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115178-400x148.jpg 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115178-768x284.jpg 768w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115178-1536x568.jpg 1536w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115178.jpg 1631w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115183.jpg\" data-rel=\"lightbox-gallery-ztJFYcp1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" width=\"1024\" height=\"168\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115183-1024x168.jpg\" alt=\"\" class=\"wp-image-7647\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115183-1024x168.jpg 1024w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115183-400x66.jpg 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115183-768x126.jpg 768w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115183-1536x253.jpg 1536w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115183.jpg 1605w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0440\u0430\u0431\u043e\u0442\u044b \u043e\u0431\u0449\u0438\u0435<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 (\u0437\u0430 \u043f\u0435\u0440\u0438\u043e\u0434 18.04.2022-18.05.2022) \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u0434\u043e\u0432\u043e\u0435\u043d\u043d\u044b\u043c \u043f\u0435\u0440\u0438\u043e\u0434\u043e\u043c:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043a\u043b\u0438\u043a\u043e\u0432 \u2014 11 518 (+83,76%)<\/li>\n\n\n\n<li>\u0426\u0435\u043d\u0430 \u043a\u043b\u0438\u043a\u0430 (\u0421\u0420\u0421) \u2013 2,46 \u0433\u0440\u043d (-32,61%)<\/li>\n\n\n\n<li>\u0420\u0430\u0441\u0445\u043e\u0434\u044b \u2014 28 376,07 \u0433\u0440\u043d (+23,84%)<\/li>\n\n\n\n<li>\u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 (\u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0439) \u2014 163 (+85,23%)<\/li>\n\n\n\n<li>\u0426\u0435\u043d\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 (\u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0438) \u2014 174,08 \u0433\u0440\u043d. (-33,14%)<\/li>\n\n\n\n<li>\u041a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 (\u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0439) \u2014 1,4 % (+2,84%)<\/li>\n\n\n\n<li>\u0414\u043e\u0445\u043e\u0434 \u0441 \u043f\u043b\u0430\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b google \u2013 340 106 \u0433\u0440\u043d (+119,18%)<\/li>\n\n\n\n<li>ROAS \u2013 1199 % (+77,1%)<\/li>\n\n\n\n<li>\u0421\u0440\u0435\u0434\u043d\u0438\u0439 \u0447\u0435\u043a \u2013 2086 \u0433\u0440\u043d (+18,32%)<\/li>\n\n\n\n<li>\u0414\u043e\u0445\u043e\u0434 \u0441 Binotel \u2013 121 894 \u0433\u0440\u043d (+74,13%)<\/li>\n\n\n\n<li>\u041e\u0431\u0449\u0438\u0439 \u0434\u043e\u0445\u043e\u0434 \u0441 \u0441\u0430\u0439\u0442\u0430 \u2013 501 569 \u0433\u0440\u043d (+100,33%)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0411\u043e\u043b\u0435\u0435 95% \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0439 \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u043c \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043f\u043b\u0430\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b (\u043f\u0435\u0440\u0432\u043e\u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115180.jpg\" data-rel=\"lightbox-gallery-ztJFYcp1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" width=\"1024\" height=\"378\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115180-1024x378.jpg\" alt=\"\" class=\"wp-image-7651\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115180-1024x378.jpg 1024w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115180-400x148.jpg 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115180-768x284.jpg 768w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115180-1536x567.jpg 1536w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115180.jpg 1625w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115184.jpg\" data-rel=\"lightbox-gallery-ztJFYcp1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" width=\"1024\" height=\"188\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115184-1024x188.jpg\" alt=\"\" class=\"wp-image-7652\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115184-1024x188.jpg 1024w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115184-400x74.jpg 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115184-768x141.jpg 768w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115184-1536x282.jpg 1536w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_115184.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n<h2 class=\"js-post-section-heading\">\u0412\u044b\u0432\u043e\u0434\u044b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u0430\u043a \u043d\u0430\u0433\u043b\u044f\u0434\u043d\u043e \u043c\u043e\u0436\u043d\u043e \u0443\u0432\u0438\u0434\u0435\u0442\u044c \u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440\u0435 \u044d\u0442\u043e\u0433\u043e \u043a\u0435\u0439\u0441\u0430, \u0440\u043e\u0441\u0442 \u0438 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u044b \u0434\u0430\u0436\u0435 \u0432 \u0442\u0440\u0443\u0434\u043d\u044b\u0435 \u0432\u0440\u0435\u043c\u0435\u043d\u0430. \u041f\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u043d\u0430\u0448\u0438\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u043c, \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f, \u0446\u0435\u043d\u0430 \u043a\u043b\u0438\u043a\u0430 (\u0421\u0420\u0421) \u0438 \u0446\u0435\u043d\u0430 \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0438 \u0441\u043d\u0438\u0437\u0438\u043b\u0430\u0441\u044c, \u0430 ROAS \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0441\u044f \u043d\u0430 77,1%. \u0414\u043e\u0445\u043e\u0434 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u0443\u0434\u0430\u043b\u043e\u0441\u044c \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0432 2 \u0440\u0430\u0437\u0430.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041c\u044b \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0435\u043c \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u043c \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0442\u044c \u0435\u0433\u043e \u0434\u043e\u0445\u043e\u0434.<\/p>\n\n\n    <\/div> <!-- .mediaSP__content end -->\n\n<a class=\"mediaReadAlso\" href=\"https:\/\/para.school\/ru\/blog\/cases\/kak-sdelat-242-zajavok-na-raschet-stoimosti-shkafov-kype\">\n    <div class=\"mediaReadAlso__img\">\n        <picture class=\"mediaPicture\">\n            <img decoding=\"async\" width=\"90\" height=\"90\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/block_5384-90x90.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\u041a\u0430\u043a \u0441\u0434\u0435\u043b\u0430\u0442\u044c 242 \u0437\u0430\u044f\u0432\u043e\u043a \u043f\u043e 1,79$ \u043d\u0430 \u0440\u0430\u0441\u0447\u0435\u0442 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u0448\u043a\u0430\u0444\u043e\u0432-\u043a\u0443\u043f\u0435 \u0438 \u0433\u0430\u0440\u0434\u0435\u0440\u043e\u0431\u043d\u044b\u0445\" \/>        <\/picture>\n    <\/div>\n    <div class=\"mediaReadAlso__block\">\n        <div class=\"mediaReadAlso__subtitle\">\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435<\/div>\n        <div class=\"mediaReadAlso__title\">\u041a\u0430\u043a \u0441\u0434\u0435\u043b\u0430\u0442\u044c 242 \u0437\u0430\u044f\u0432\u043e\u043a \u043f\u043e 1,79$ \u043d\u0430 \u0440\u0430\u0441\u0447\u0435\u0442 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u0448\u043a\u0430\u0444\u043e\u0432-\u043a\u0443\u043f\u0435 \u0438 \u0433\u0430\u0440\u0434\u0435\u0440\u043e\u0431\u043d\u044b\u0445<\/div>\n        <div class=\"mediaReadAlso__info\">\n            <div class=\"mediaReadAlso__info-item mediaReadAlso__info-item_date\">1 \u043e\u043a\u0442\u044f\u0431\u0440\u044f 2021<\/div>\n            <div class=\"mediaReadAlso__info-additional\">\n                <div class=\"mediaReadAlso__info-item\">\n                    <svg width=\"12\" height=\"12\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M2.687 10.338V8.25H1.5a.75.75 0 0 1-.75-.75v-6A.75.75 0 0 1 1.5.75h9a.75.75 0 0 1 .75.75v6a.75.75 0 0 1-.75.75H5.054l-2.367 2.088z\" fill-rule=\"nonzero\" stroke=\"currentColor\" stroke-width=\"1.5\" fill=\"none\"><\/path>\n                    <\/svg>\n                    <span>0<\/span>\n                <\/div>\n                <div class=\"mediaReadAlso__info-item\">\n                    <svg width=\"12\" height=\"12\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M6 0c3.308 0 6 2.691 6 6 0 3.308-2.692 6-6 6-3.309 0-6-2.692-6-6C0 2.69 2.691 0 6 0zm0 10.29A4.295 4.295 0 0 0 10.29 6 4.295 4.295 0 0 0 6 1.71 4.295 4.295 0 0 0 1.71 6 4.295 4.295 0 0 0 6 10.29zm2.846-3.215A.855.855 0 1 1 7.817 8.44L5.485 6.682a.852.852 0 0 1-.334-.758c-.002-.02-.006-.038-.006-.057V2.862a.855.855 0 1 1 1.71 0v2.712l1.991 1.5z\" fill=\"currentColor\" fill-rule=\"nonzero\"><\/path>\n                    <\/svg>\n                    <span><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\"><\/span><\/span> \u043c\u0438\u043d.<\/span>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n    <div class=\"mediaSP__content\"> <!-- .mediaSP__content start -->\n","protected":false},"excerpt":{"rendered":"<p>\u041d\u043e\u0432\u044b\u0435 \u0440\u0435\u0430\u043b\u0438\u0438 \u0432\u043d\u0435\u0441\u043b\u0438 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432\u043e \u0432\u0441\u0435 \u0441\u0444\u0435\u0440\u044b \u043d\u0430\u0448\u0435\u0439 \u0436\u0438\u0437\u043d\u0438 \u2013 \u0432 \u0442\u043e\u043c \u0447\u0438\u0441\u043b\u0435 \u0438 \u0432 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u0431\u0438\u0437\u043d\u0435\u0441\u0430. \u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u043c\u044b \u043d\u0430\u0433\u043b\u044f\u0434\u043d\u043e \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u043c \u043a\u0430\u043a \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0434\u043e\u0445\u043e\u0434 \u043f\u043e\u0441\u043b\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0306\u043a\u0438 \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438\u0306 \u0434\u0430\u0436\u0435 \u0432 \u043d\u044b\u043d\u0435\u0448\u043d\u0438\u0435 \u0442\u044f\u0436\u0435\u043b\u044b\u0435 \u0432\u0440\u0435\u043c\u0435\u043d\u0430.<\/p>\n","protected":false},"author":5,"featured_media":7641,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-7640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u041a\u0430\u043a \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0434\u043e\u0445\u043e\u0434 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0432 2 \u0440\u0430\u0437\u0430: \u043a\u0435\u0438\u0306\u0441 PPC \u0434\u043b\u044f \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u00abSiker.ua\u00bb &ndash; \u0411\u043b\u043e\u0433 para.school<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/para.school\/ru\/blog\/cases\/yak-zbilshyty-prybutok-x2-keis-ppc-siker-ua\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041a\u0430\u043a \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0434\u043e\u0445\u043e\u0434 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0432 2 \u0440\u0430\u0437\u0430: \u043a\u0435\u0438\u0306\u0441 PPC \u0434\u043b\u044f \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u00abSiker.ua\u00bb &ndash; \u0411\u043b\u043e\u0433 para.school\" \/>\n<meta property=\"og:description\" content=\"\u041d\u043e\u0432\u044b\u0435 \u0440\u0435\u0430\u043b\u0438\u0438 \u0432\u043d\u0435\u0441\u043b\u0438 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432\u043e \u0432\u0441\u0435 \u0441\u0444\u0435\u0440\u044b \u043d\u0430\u0448\u0435\u0439 \u0436\u0438\u0437\u043d\u0438 \u2013 \u0432 \u0442\u043e\u043c \u0447\u0438\u0441\u043b\u0435 \u0438 \u0432 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u0431\u0438\u0437\u043d\u0435\u0441\u0430. \u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u043c\u044b \u043d\u0430\u0433\u043b\u044f\u0434\u043d\u043e \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u043c \u043a\u0430\u043a \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0434\u043e\u0445\u043e\u0434 \u043f\u043e\u0441\u043b\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0306\u043a\u0438 \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438\u0306 \u0434\u0430\u0436\u0435 \u0432 \u043d\u044b\u043d\u0435\u0448\u043d\u0438\u0435 \u0442\u044f\u0436\u0435\u043b\u044b\u0435 \u0432\u0440\u0435\u043c\u0435\u043d\u0430.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/para.school\/ru\/blog\/cases\/yak-zbilshyty-prybutok-x2-keis-ppc-siker-ua\" \/>\n<meta property=\"og:site_name\" content=\"para.school\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/para.school.official\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-06T18:13:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-01T14:31:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/block_5914.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andriyets Tanya\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andriyets Tanya\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/para.school\/ru\/blog\/cases\/yak-zbilshyty-prybutok-x2-keis-ppc-siker-ua#article\",\"isPartOf\":{\"@id\":\"https:\/\/para.school\/ru\/blog\/cases\/yak-zbilshyty-prybutok-x2-keis-ppc-siker-ua\"},\"author\":{\"name\":\"Andriyets Tanya\",\"@id\":\"https:\/\/para.school\/ru#\/schema\/person\/abbb158d07e26290962fe9925366a841\"},\"headline\":\"\u041a\u0430\u043a \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0434\u043e\u0445\u043e\u0434 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0432 2 \u0440\u0430\u0437\u0430: \u043a\u0435\u0438\u0306\u0441 PPC \u0434\u043b\u044f \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u00abSiker.ua\u00bb\",\"datePublished\":\"2022-07-06T18:13:00+00:00\",\"dateModified\":\"2023-08-01T14:31:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/para.school\/ru\/blog\/cases\/yak-zbilshyty-prybutok-x2-keis-ppc-siker-ua\"},\"wordCount\":384,\"publisher\":{\"@id\":\"https:\/\/para.school\/ru#organization\"},\"articleSection\":[\"\u041a\u0435\u0439\u0441\u044b\"],\"inLanguage\":\"ru-RU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/para.school\/ru\/blog\/cases\/yak-zbilshyty-prybutok-x2-keis-ppc-siker-ua\",\"url\":\"https:\/\/para.school\/ru\/blog\/cases\/yak-zbilshyty-prybutok-x2-keis-ppc-siker-ua\",\"name\":\"\u041a\u0430\u043a \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0434\u043e\u0445\u043e\u0434 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0432 2 \u0440\u0430\u0437\u0430: \u043a\u0435\u0438\u0306\u0441 PPC \u0434\u043b\u044f \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u00abSiker.ua\u00bb &ndash; \u0411\u043b\u043e\u0433 para.school\",\"isPartOf\":{\"@id\":\"https:\/\/para.school\/ru#website\"},\"datePublished\":\"2022-07-06T18:13:00+00:00\",\"dateModified\":\"2023-08-01T14:31:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/para.school\/ru\/blog\/cases\/yak-zbilshyty-prybutok-x2-keis-ppc-siker-ua#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/para.school\/ru\/blog\/cases\/yak-zbilshyty-prybutok-x2-keis-ppc-siker-ua\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/para.school\/ru\/blog\/cases\/yak-zbilshyty-prybutok-x2-keis-ppc-siker-ua#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u041f\u0430\u0440\u0430\",\"item\":\"https:\/\/para.school\/ru\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u041a\u0435\u0439\u0441\u044b\",\"item\":\"https:\/\/para.school\/ru\/blog\/cases\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u041a\u0430\u043a \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0434\u043e\u0445\u043e\u0434 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0432 2 \u0440\u0430\u0437\u0430: \u043a\u0435\u0438\u0306\u0441 PPC \u0434\u043b\u044f \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u00abSiker.ua\u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/para.school\/ru#website\",\"url\":\"https:\/\/para.school\/ru\",\"name\":\"para.school\",\"description\":\"\u0448\u043a\u043e\u043b\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0445 \u043d\u0430\u0432\u0438\u0447\u043e\u043a \u043f\u0430\u0440\u0430\",\"publisher\":{\"@id\":\"https:\/\/para.school\/ru#organization\"},\"alternateName\":\"\u0448\u043a\u043e\u043b\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0445 \u043d\u0430\u0444\u0438\u0447\u043e\u043a\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/para.school\/ru?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/para.school\/ru#organization\",\"name\":\"para.school\",\"url\":\"https:\/\/para.school\/ru\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/para.school\/ru#\/schema\/logo\/image\/\",\"url\":\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/main-ua-cover.png\",\"contentUrl\":\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/main-ua-cover.png\",\"width\":600,\"height\":338,\"caption\":\"para.school\"},\"image\":{\"@id\":\"https:\/\/para.school\/ru#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/para.school.official\",\"https:\/\/www.instagram.com\/para.school\/\",\"https:\/\/t.me\/para_school_official\",\"https:\/\/www.youtube.com\/user\/aaburenok\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/para.school\/ru#\/schema\/person\/abbb158d07e26290962fe9925366a841\",\"name\":\"Andriyets Tanya\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/para.school\/ru#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/74d2d0f30b9cd7898b79d2dffad06350d5af04aab1c4695f5c82722864f64f00?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/74d2d0f30b9cd7898b79d2dffad06350d5af04aab1c4695f5c82722864f64f00?s=96&d=mm&r=g\",\"caption\":\"Andriyets Tanya\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u041a\u0430\u043a \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0434\u043e\u0445\u043e\u0434 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0432 2 \u0440\u0430\u0437\u0430: \u043a\u0435\u0438\u0306\u0441 PPC \u0434\u043b\u044f \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u00abSiker.ua\u00bb &ndash; \u0411\u043b\u043e\u0433 para.school","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/para.school\/ru\/blog\/cases\/yak-zbilshyty-prybutok-x2-keis-ppc-siker-ua","og_locale":"ru_RU","og_type":"article","og_title":"\u041a\u0430\u043a \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0434\u043e\u0445\u043e\u0434 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0432 2 \u0440\u0430\u0437\u0430: \u043a\u0435\u0438\u0306\u0441 PPC \u0434\u043b\u044f \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u00abSiker.ua\u00bb &ndash; \u0411\u043b\u043e\u0433 para.school","og_description":"\u041d\u043e\u0432\u044b\u0435 \u0440\u0435\u0430\u043b\u0438\u0438 \u0432\u043d\u0435\u0441\u043b\u0438 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432\u043e \u0432\u0441\u0435 \u0441\u0444\u0435\u0440\u044b \u043d\u0430\u0448\u0435\u0439 \u0436\u0438\u0437\u043d\u0438 \u2013 \u0432 \u0442\u043e\u043c \u0447\u0438\u0441\u043b\u0435 \u0438 \u0432 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u0431\u0438\u0437\u043d\u0435\u0441\u0430. \u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u043c\u044b \u043d\u0430\u0433\u043b\u044f\u0434\u043d\u043e \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u043c \u043a\u0430\u043a \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0434\u043e\u0445\u043e\u0434 \u043f\u043e\u0441\u043b\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0306\u043a\u0438 \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438\u0306 \u0434\u0430\u0436\u0435 \u0432 \u043d\u044b\u043d\u0435\u0448\u043d\u0438\u0435 \u0442\u044f\u0436\u0435\u043b\u044b\u0435 \u0432\u0440\u0435\u043c\u0435\u043d\u0430.","og_url":"https:\/\/para.school\/ru\/blog\/cases\/yak-zbilshyty-prybutok-x2-keis-ppc-siker-ua","og_site_name":"para.school","article_publisher":"https:\/\/www.facebook.com\/para.school.official","article_published_time":"2022-07-06T18:13:00+00:00","article_modified_time":"2023-08-01T14:31:44+00:00","og_image":[{"width":600,"height":400,"url":"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/block_5914.jpg","type":"image\/jpeg"}],"author":"Andriyets Tanya","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"Andriyets Tanya","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"4 \u043c\u0438\u043d\u0443\u0442\u044b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/para.school\/ru\/blog\/cases\/yak-zbilshyty-prybutok-x2-keis-ppc-siker-ua#article","isPartOf":{"@id":"https:\/\/para.school\/ru\/blog\/cases\/yak-zbilshyty-prybutok-x2-keis-ppc-siker-ua"},"author":{"name":"Andriyets Tanya","@id":"https:\/\/para.school\/ru#\/schema\/person\/abbb158d07e26290962fe9925366a841"},"headline":"\u041a\u0430\u043a \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0434\u043e\u0445\u043e\u0434 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0432 2 \u0440\u0430\u0437\u0430: \u043a\u0435\u0438\u0306\u0441 PPC \u0434\u043b\u044f \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u00abSiker.ua\u00bb","datePublished":"2022-07-06T18:13:00+00:00","dateModified":"2023-08-01T14:31:44+00:00","mainEntityOfPage":{"@id":"https:\/\/para.school\/ru\/blog\/cases\/yak-zbilshyty-prybutok-x2-keis-ppc-siker-ua"},"wordCount":384,"publisher":{"@id":"https:\/\/para.school\/ru#organization"},"articleSection":["\u041a\u0435\u0439\u0441\u044b"],"inLanguage":"ru-RU"},{"@type":"WebPage","@id":"https:\/\/para.school\/ru\/blog\/cases\/yak-zbilshyty-prybutok-x2-keis-ppc-siker-ua","url":"https:\/\/para.school\/ru\/blog\/cases\/yak-zbilshyty-prybutok-x2-keis-ppc-siker-ua","name":"\u041a\u0430\u043a \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0434\u043e\u0445\u043e\u0434 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0432 2 \u0440\u0430\u0437\u0430: \u043a\u0435\u0438\u0306\u0441 PPC \u0434\u043b\u044f \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u00abSiker.ua\u00bb &ndash; \u0411\u043b\u043e\u0433 para.school","isPartOf":{"@id":"https:\/\/para.school\/ru#website"},"datePublished":"2022-07-06T18:13:00+00:00","dateModified":"2023-08-01T14:31:44+00:00","breadcrumb":{"@id":"https:\/\/para.school\/ru\/blog\/cases\/yak-zbilshyty-prybutok-x2-keis-ppc-siker-ua#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/para.school\/ru\/blog\/cases\/yak-zbilshyty-prybutok-x2-keis-ppc-siker-ua"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/para.school\/ru\/blog\/cases\/yak-zbilshyty-prybutok-x2-keis-ppc-siker-ua#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u041f\u0430\u0440\u0430","item":"https:\/\/para.school\/ru"},{"@type":"ListItem","position":2,"name":"\u041a\u0435\u0439\u0441\u044b","item":"https:\/\/para.school\/ru\/blog\/cases"},{"@type":"ListItem","position":3,"name":"\u041a\u0430\u043a \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0434\u043e\u0445\u043e\u0434 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0432 2 \u0440\u0430\u0437\u0430: \u043a\u0435\u0438\u0306\u0441 PPC \u0434\u043b\u044f \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u00abSiker.ua\u00bb"}]},{"@type":"WebSite","@id":"https:\/\/para.school\/ru#website","url":"https:\/\/para.school\/ru","name":"para.school","description":"\u0448\u043a\u043e\u043b\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0445 \u043d\u0430\u0432\u0438\u0447\u043e\u043a \u043f\u0430\u0440\u0430","publisher":{"@id":"https:\/\/para.school\/ru#organization"},"alternateName":"\u0448\u043a\u043e\u043b\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0445 \u043d\u0430\u0444\u0438\u0447\u043e\u043a","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/para.school\/ru?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ru-RU"},{"@type":"Organization","@id":"https:\/\/para.school\/ru#organization","name":"para.school","url":"https:\/\/para.school\/ru","logo":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/para.school\/ru#\/schema\/logo\/image\/","url":"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/main-ua-cover.png","contentUrl":"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/main-ua-cover.png","width":600,"height":338,"caption":"para.school"},"image":{"@id":"https:\/\/para.school\/ru#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/para.school.official","https:\/\/www.instagram.com\/para.school\/","https:\/\/t.me\/para_school_official","https:\/\/www.youtube.com\/user\/aaburenok"]},{"@type":"Person","@id":"https:\/\/para.school\/ru#\/schema\/person\/abbb158d07e26290962fe9925366a841","name":"Andriyets Tanya","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/para.school\/ru#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/74d2d0f30b9cd7898b79d2dffad06350d5af04aab1c4695f5c82722864f64f00?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/74d2d0f30b9cd7898b79d2dffad06350d5af04aab1c4695f5c82722864f64f00?s=96&d=mm&r=g","caption":"Andriyets Tanya"}}]}},"_links":{"self":[{"href":"https:\/\/para.school\/ru\/wp-json\/wp\/v2\/posts\/7640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/para.school\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/para.school\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/para.school\/ru\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/para.school\/ru\/wp-json\/wp\/v2\/comments?post=7640"}],"version-history":[{"count":15,"href":"https:\/\/para.school\/ru\/wp-json\/wp\/v2\/posts\/7640\/revisions"}],"predecessor-version":[{"id":9262,"href":"https:\/\/para.school\/ru\/wp-json\/wp\/v2\/posts\/7640\/revisions\/9262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/para.school\/ru\/wp-json\/wp\/v2\/media\/7641"}],"wp:attachment":[{"href":"https:\/\/para.school\/ru\/wp-json\/wp\/v2\/media?parent=7640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/para.school\/ru\/wp-json\/wp\/v2\/categories?post=7640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/para.school\/ru\/wp-json\/wp\/v2\/tags?post=7640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}