{"id":6738,"date":"2021-09-21T09:03:00","date_gmt":"2021-09-21T09:03:00","guid":{"rendered":"https:\/\/para.school\/?p=6738"},"modified":"2023-07-31T10:42:37","modified_gmt":"2023-07-31T10:42:37","slug":"kak-prodavat-zaboru-onlajn-s-roas-131-kejs-zabor-pro","status":"publish","type":"post","link":"https:\/\/para.school\/ru\/blog\/cases\/kak-prodavat-zaboru-onlajn-s-roas-131-kejs-zabor-pro","title":{"rendered":"\u041a\u0430\u043a \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442\u044c \u0437\u0430\u0431\u043e\u0440\u044b \u043e\u043d\u043b\u0430\u0439\u043d \u0441 ROAS 231%: \u043a\u0435\u0439\u0441 \u00ab\u0417\u0430\u0431\u043e\u0440 \u041f\u0440\u043e\u00bb"},"content":{"rendered":"    <\/div> <!-- .mediaSP__content end -->\n\n<div class=\"mediaQuote\">\n    <div class=\"mediaQuote__symbol\">\n        <svg width=\"52\" height=\"42\" viewBox=\"0 0 52 42\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path opacity=\"0.5\" d=\"M28.32 26.4C28.32 23.3067 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38.72C18.0267 40.7467 15.36 41.76 12.16 41.76C8.64 41.76 5.70667 40.32 3.36 37.44C1.12 34.56 0 30.88 0 26.4Z\" fill=\"white\"><\/path>\n        <\/svg>\n    <\/div>\n    <div class=\"mediaQuote__text\">\n        <p id=\"1\"><strong data-redactor-tag=\"strong\">\u0423\u0441\u043b\u0443\u0433\u0430:<\/strong>\u00a0\u041a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0430\u044f \u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430<\/p>\n<p><strong data-redactor-tag=\"strong\">\u041f\u0440\u043e\u0435\u043a\u0442:<\/strong>\u00a0\u00ab\u0417\u0410\u0411\u041e\u0420\u041f\u0420\u041e\u00bb \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u0438 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 \u043f\u0430\u043d\u0435\u043b\u044c\u043d\u044b\u0445 \u043e\u0433\u0440\u0430\u0436\u0434\u0435\u043d\u0438\u0439<\/p>\n<p><strong 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target=\"_blank\" rel=\"noreferrer noopener\">\u0417\u0410\u0411\u041e\u0420\u041f\u0420\u041e<\/a>\u00bb \u2013 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043f\u043e \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u0443 \u0438 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0435 \u043f\u0430\u043d\u0435\u043b\u044c\u043d\u044b\u0445 \u043e\u0433\u0440\u0430\u0436\u0434\u0435\u043d\u0438\u0439 \u043f\u043e \u0432\u0441\u0435\u0439 \u0423\u043a\u0440\u0430\u0438\u043d\u0435.<\/p>\n\n\n<h2 class=\"js-post-section-heading\">\u041f\u0440\u0435\u0434\u044b\u0441\u0442\u043e\u0440\u0438\u044f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u043e \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u044f \u043a \u043d\u0430\u043c \u0432&nbsp;<a href=\"https:\/\/para.agency\/\">para.agency<\/a>&nbsp;\u043a\u043b\u0438\u0435\u043d\u0442 \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u043b \u0437\u0430\u043a\u0430\u0437\u044b \u043e\u043d\u043b\u0430\u0439\u043d, \u043d\u043e \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u043d\u0435 \u043c\u043e\u0433, \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u043d\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u043b \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439.<\/p>\n\n\n<h2 class=\"js-post-section-heading\">\u041a\u0430\u043a\u0438\u0435 \u0446\u0435\u043b\u0438 \u043f\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0438?<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u041c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0434\u043e\u0445\u043e\u0434\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0441 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class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114648.png\" data-rel=\"lightbox-gallery-dUfnwYRJ\" data-rl_title=\"\" data-rl_caption=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0446\u0435\u043b\u0435\u0439\" title=\"\"><img decoding=\"async\" width=\"1024\" height=\"527\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114648-1024x527.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0446\u0435\u043b\u0435\u0439\" class=\"wp-image-6740\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114648-1024x527.png 1024w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114648-400x206.png 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114648-768x395.png 768w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114648.png 1224w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" 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\u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0432 \u0435\u0433\u043e \u043d\u0438\u0437\u043a\u043e\u0447\u0430\u0441\u0442\u043e\u0442\u043d\u044b\u043c\u0438 \u043a\u043b\u044e\u0447\u0430\u043c\u0438. \u041f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 \u043d\u0438\u0437\u043a\u043e\u0447\u0430\u0441\u0442\u043e\u0442\u043d\u044b\u0445 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0412\u044b\u0441\u043e\u043a\u0430\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f<br><\/strong>\u0415\u0441\u043b\u0438 \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u044c \u043f\u0440\u043e \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0435 \u0437\u0430\u043f\u0440\u043e\u0441\u044b, \u0442\u043e \u043d\u0438\u0437\u043a\u043e\u0447\u0430\u0441\u0442\u043e\u0442\u043d\u044b\u0435 \u0437\u0430\u043f\u0440\u043e\u0441\u044b \u0431\u043e\u043b\u0435\u0435 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\u0437\u0430\u0431\u043e\u0440 \u0434\u043b\u044f \u0434\u0435\u0442\u0441\u043a\u043e\u0439 \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0438\u00bb, \u0441 \u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c\u044e \u0432\u044b\u043f\u043e\u043b\u043d\u0438\u0442 \u0446\u0435\u043b\u0435\u0432\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435, \u0447\u0435\u043c \u0442\u043e\u0442, \u043a\u0442\u043e \u0438\u0449\u0435\u0442 \u00ab\u0437\u0430\u043a\u0430\u0437\u0430\u0442\u044c \u0437\u0430\u0431\u043e\u0440\u00bb.<\/li>\n\n\n\n<li><strong>\u041d\u0438\u0437\u043a\u0430\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f<br><\/strong>\u0412 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u041d\u0427-\u0437\u0430\u043f\u0440\u043e\u0441\u044b \u0438\u043c\u0435\u044e\u0442 \u043c\u0435\u043d\u044c\u0448\u0443\u044e \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0437\u0430 \u043a\u043b\u0438\u043a, \u0432 \u0441\u043b\u0435\u0434\u0441\u0442\u0432\u0438\u0438 \u0447\u0435\u0433\u043e \u2013 \u043d\u0438\u0437\u043a\u0443\u044e \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438.<br>\u041a \u0442\u043e\u043c\u0443 \u0436\u0435, \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044e \u041d\u0427-\u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432 \u043c\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u0438 \u043d\u0438\u0437\u043a\u0443\u044e \u0441\u0442\u0435\u043f\u0435\u043d\u044c \u043f\u0435\u0440\u0435\u0441\u0435\u0447\u0435\u043d\u0438\u044f \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432 \u0441 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430\u043c\u0438, \u0447\u0442\u043e \u0442\u0430\u043a \u0436\u0435 \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043b\u0438\u043a\u0430.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114654-1.jpg\" data-rel=\"lightbox-gallery-dUfnwYRJ\" data-rl_title=\"\" data-rl_caption=\"\u0421\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430 \u0430\u0443\u043a\u0446\u0438\u043e\u043d\u043e\u0432\" title=\"\"><img decoding=\"async\" width=\"1024\" height=\"527\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114654-1-1024x527.jpg\" alt=\"\u0421\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430 \u0430\u0443\u043a\u0446\u0438\u043e\u043d\u043e\u0432\" class=\"wp-image-6741\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114654-1-1024x527.jpg 1024w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114654-1-400x206.jpg 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114654-1-768x395.jpg 768w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114654-1.jpg 1224w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><sub>\u0421\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430 \u0430\u0443\u043a\u0446\u0438\u043e\u043d\u043e\u0432<\/sub><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">\u041c\u0438\u043d\u0443\u0441-\u0441\u043b\u043e\u0432\u0430<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u043e \u0441\u0442\u0430\u0440\u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439, \u043f\u0440\u043e\u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0438 \u0441\u043f\u0438\u0441\u043e\u043a \u043c\u0438\u043d\u0443\u0441-\u0441\u043b\u043e\u0432 \u0434\u043b\u044f \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u0441\u043d\u0438\u0437\u0438\u0442\u044c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043d\u0435\u0446\u0435\u043b\u0435\u0432\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u043e\u0432, \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0430 \u0441\u0435\u0433\u043e\u0434\u043d\u044f\u0448\u043d\u0438\u0439 \u043c\u043e\u043c\u0435\u043d\u0442 \u043d\u0430\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0447\u0443\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 1600 \u043c\u0438\u043d\u0443\u0441-\u0441\u043b\u043e\u0432:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114657-1.png\" data-rel=\"lightbox-gallery-dUfnwYRJ\" data-rl_title=\"\" data-rl_caption=\"\u041c\u0438\u043d\u0443\u0441-\u0441\u043b\u043e\u0432\u0430\" title=\"\"><img decoding=\"async\" width=\"1024\" height=\"123\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114657-1-1024x123.png\" alt=\"\u041c\u0438\u043d\u0443\u0441-\u0441\u043b\u043e\u0432\u0430\" class=\"wp-image-6742\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114657-1-1024x123.png 1024w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114657-1-400x48.png 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114657-1-768x92.png 768w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114657-1-1536x184.png 1536w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114657-1-2048x246.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><sub>\u041c\u0438\u043d\u0443\u0441-\u0441\u043b\u043e\u0432\u0430<\/sub><\/figcaption><\/figure>\n<\/div>\n\n    <\/div> <!-- .mediaSP__content end -->\n\n<div class=\"mediaQuote__curved \">\n    <p>\u041b\u044e\u0431\u043e\u0439 \u043d\u0435\u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0437\u0430\u043f\u0440\u043e\u0441, \u043f\u043e \u043a\u043e\u0442\u043e\u0440\u043e\u043c\u0443 \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u0435\u0442\u0441\u044f \u0432\u0430\u0448\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u2013 \u044d\u0442\u043e \u0443\u0445\u0443\u0434\u0448\u0435\u043d\u0438\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f CTR \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u043a\u043b\u0438\u043a\u0430. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u043a \u043f\u0440\u043e\u0440\u0430\u0431\u043e\u0442\u043a\u0435 \u0441\u043f\u0438\u0441\u043a\u0430 \u043c\u0438\u043d\u0443\u0441-\u0441\u043b\u043e\u0432 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043f\u043e\u0434\u043e\u0439\u0442\u0438 \u043a\u0440\u0430\u0439\u043d\u0435 \u0432\u043d\u0438\u043c\u0430\u0442\u0435\u043b\u044c\u043d\u043e.<\/p>\n    <div class=\"mediaQuote__triangle-wrapper\">\n        <div class=\"mediaQuote__triangle\"><\/div>\n    <\/div>\n<\/div>\n\n    <div class=\"mediaSP__content\"> <!-- .mediaSP__content start -->\n\n\n\n<p class=\"wp-block-paragraph\">\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0441\u043f\u0438\u0441\u043a\u0430 \u043c\u0438\u043d\u0443\u0441-\u0441\u043b\u043e\u0432 \u043f\u0440\u0438 \u0440\u0430\u0431\u043e\u0442\u0435 \u043d\u0430\u0434 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0435\u0439 \u0434\u0430\u0435\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u0430\u0436\u043d\u044b\u0445 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u043d\u0435 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442\u0441\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u0432\u0435\u043b\u0438 \u0437\u0430\u043f\u0440\u043e\u0441, \u043d\u0435 \u0438\u043c\u0435\u044e\u0449\u0438\u0439 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f \u043a \u0432\u0430\u0448\u0435\u043c\u0443 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044e;<\/li>\n\n\n\n<li>\u041e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0432\u0438\u0434\u044f\u0442 \u0442\u043e\u043b\u044c\u043a\u043e \u0442\u0435, \u043a\u0442\u043e \u0432 \u043d\u0438\u0445 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d;<\/li>\n\n\n\n<li>\u0418\u0441\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435 \u043d\u0435\u0446\u0435\u043b\u0435\u0432\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u0438 \u0441\u043b\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435 \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432, \u0441\u043d\u0438\u0436\u0430\u0435\u0442 \u0437\u0430\u0442\u0440\u0430\u0442\u044b \u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u043e\u0447\u0435\u0442\u0430\u043d\u0438\u0435 \u0433\u0440\u0430\u043c\u043e\u0442\u043d\u043e \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u0441\u043f\u0438\u0441\u043a\u0430 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432, \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0442\u0435\u043a\u0441\u0442\u0430 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u0438 \u0445\u043e\u0440\u043e\u0448\u043e \u043f\u0440\u043e\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0435\u0447\u043d\u044f \u043c\u0438\u043d\u0443\u0441-\u0441\u043b\u043e\u0432 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0435\u0435 \u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0439 \u0438 \u0432\u044b\u0433\u043e\u0434\u043d\u043e\u0439.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0420\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u0441\u043b\u0435 \u043f\u0440\u043e\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0441\u043f\u0438\u0441\u043a\u0430 \u043c\u0438\u043d\u0443\u0441-\u0441\u043b\u043e\u0432 \u043c\u044b \u043f\u0435\u0440\u0435\u0448\u043b\u0438 \u043a \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u041f\u043e\u0438\u0441\u043a\u043e\u0432\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 Google<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u0430\u043b\u0435\u0435 \u0440\u0435\u0448\u0438\u043b\u0438 \u043e\u0442\u043e\u0431\u0440\u0430\u0442\u044c \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0434\u043b\u044f \u043d\u0438\u0445 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u2014 \u043e\u043d\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u0440\u0430\u0441\u0448\u0438\u0440\u0438\u0442\u044c \u043e\u0445\u0432\u0430\u0442 \u0438 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c\u0441\u044f \u043f\u043e \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u043c \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c \u0441\u043b\u043e\u0432\u0430\u043c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u043b\u044f \u0432\u0441\u0435\u0445 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043c\u044b \u0441\u0434\u0435\u043b\u0430\u043b\u0438 \u043a\u0440\u043e\u0441\u0441-\u043c\u0438\u043d\u0443\u0441\u043e\u0432\u043a\u0443 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u0433\u0440\u0443\u043f\u043f \u0438 \u043d\u0430 \u0432\u0441\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u043b\u0438 \u0440\u0443\u0447\u043d\u044b\u0435 \u0441\u0442\u0430\u0432\u043a\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0434\u043b\u044f, \u043a\u0430\u0437\u0430\u043b\u043e\u0441\u044c \u0431\u044b, \u043d\u0435\u0434\u0435\u0448\u0435\u0432\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 Google \u2014 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043f\u043e \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u0443 \u0438 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0435 \u0437\u0430\u0431\u043e\u0440\u043e\u0432 (\u043f\u0430\u043d\u0435\u043b\u044c\u043d\u044b\u0445 \u043e\u0433\u0440\u0430\u0436\u0434\u0435\u043d\u0438\u0439) \u2014 \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0430 $4,7 (125,83 \u0433\u0440\u043d).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114658-1.png\" data-rel=\"lightbox-gallery-dUfnwYRJ\" data-rl_title=\"\" data-rl_caption=\"\u041f\u043e\u0438\u0441\u043a\u043e\u0432\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 Google\" title=\"\"><img decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114658-1-1024x475.png\" alt=\"\u041f\u043e\u0438\u0441\u043a\u043e\u0432\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 Google\" class=\"wp-image-6743\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114658-1-1024x475.png 1024w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114658-1-400x185.png 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114658-1-768x356.png 768w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114658-1.png 1359w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><sub>\u041f\u043e\u0438\u0441\u043a\u043e\u0432\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 Google<\/sub><\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">\u0422\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 Facebook<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0433\u0435\u043e \u2013 \u0423\u043a\u0440\u0430\u0438\u043d\u0430 (\u0437\u0430 \u0438\u0441\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435\u043c \u0414\u043e\u043d\u0435\u0446\u043a\u0430 \u0438 \u041b\u0443\u0433\u0430\u043d\u0441\u043a\u0430).<\/li>\n\n\n\n<li>\u0432\u043e\u0437\u0440\u0430\u0441\u0442 \u2013 34-64 \u043b\u0435\u0442.<\/li>\n\n\n\n<li>\u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u0443\u044f \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e \u043f\u043e \u043f\u043e\u043b\u0443 \u2013 \u041c \u0438 \u0416 + \u0442\u0435\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u044b.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u0424\u043e\u0440\u043c\u0430\u0442<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0444\u043e\u0440\u043c\u0430\u0442\u0430 \u0432\u044b\u0431\u0440\u0430\u043b\u0438 \u0432\u0438\u0434\u0435\u043e, \u0442\u0430\u043a \u043a\u0430\u043a \u0432\u0438\u0434\u0435\u043e\u0444\u043e\u0440\u043c\u0430\u0442 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0431\u044b\u0441\u0442\u0440\u043e \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c \u043a\u0430\u0442\u0430\u043b\u043e\u0433 \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u043d\u044b\u0445 \u0440\u0430\u0431\u043e\u0442.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114652-1.png\" data-rel=\"lightbox-gallery-dUfnwYRJ\" data-rl_title=\"\" data-rl_caption=\"\u0422\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430\" title=\"\"><img decoding=\"async\" width=\"512\" height=\"476\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114652-1.png\" alt=\"\u0422\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430\" class=\"wp-image-6745\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114652-1.png 512w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114652-1-400x372.png 400w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/a><figcaption class=\"wp-element-caption\"><sub>\u0422\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430<\/sub><\/figcaption><\/figure>\n<\/div>\n\n<h2 class=\"js-post-section-heading\">\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0443 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u043f\u0435\u0440\u0432\u043e\u0435 \u043c\u0435\u0441\u0442\u043e \u0437\u0430\u043d\u044f\u043b\u0430 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 Facebook (158), \u0437\u0430\u0442\u0435\u043c \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0430\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0432 Google (95).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114659-1.png\" data-rel=\"lightbox-gallery-dUfnwYRJ\" data-rl_title=\"\" data-rl_caption=\"\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438\" title=\"\"><img decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114659-1-1024x611.png\" alt=\"\u0413\u0440\u0430\u0444\u0438\u043a \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438\" class=\"wp-image-6748\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114659-1-1024x611.png 1024w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114659-1-400x239.png 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114659-1-768x459.png 768w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114659-1.png 1055w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><sub>\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438<\/sub><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0430 \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442\u0435 \u0432\u044b\u0448\u0435 \u043c\u044b \u0432\u0438\u0434\u0438\u043c, \u0447\u0442\u043e \u043a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0440\u0430\u0432\u0435\u043d 3,34%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u0441\u0435\u0433\u043e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u0438\u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u2013 253.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0420\u0430\u0437\u0431\u0438\u0432\u043a\u0430 \u043f\u043e \u0446\u0435\u043b\u0435\u0432\u044b\u043c \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f\u043c (\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f\u043c):<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041e\u043d\u043b\u0430\u0439\u043d \u0440\u0430\u0441\u0447\u0435\u0442 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u2013 11<\/li>\n\n\n\n<li>\u041a\u043b\u0438\u043a \u043f\u043e \u043d\u043e\u043c\u0435\u0440\u0443 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u0430 \u2013 232<\/li>\n\n\n\n<li>\u041a\u043b\u0438\u043a \u043f\u043e \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043f\u043e\u0447\u0442\u0435 \u2013 3<\/li>\n\n\n\n<li>\u0417\u0430\u043a\u0430\u0437 \u043e\u0431\u0440\u0430\u0442\u043d\u043e\u0433\u043e \u0437\u0432\u043e\u043d\u043a\u0430 \u2013 7<\/li>\n<\/ul>\n\n\n<h2 class=\"js-post-section-heading\">\u0412\u044b\u0432\u043e\u0434\u044b<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0422\u0440\u0430\u0444\u0438\u043a (\u0441\u0435\u0430\u043d\u0441\u044b): 7 574<\/li>\n\n\n\n<li>% \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438: 3,34 %<\/li>\n\n\n\n<li>\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u2013 238<\/li>\n\n\n\n<li>\u0421\u0440\u0435\u0434\u043d\u044f\u044f \u0446\u0435\u043d\u0430 \u0437\u0430 \u043a\u043b\u0438\u043a \u2013 1,48 \u0433\u0440\u043d<\/li>\n\n\n\n<li>\u0421\u0440\u0435\u0434\u043d\u044f\u044f \u0446\u0435\u043d\u0430 \u0437\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e \u2013 73,52 \u0433\u0440\u043d<\/li>\n\n\n\n<li>\u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0437\u0430\u043a\u0430\u0437\u043e\u0432: 5<\/li>\n\n\n\n<li>\u0421\u0440\u0435\u0434\u043d\u044f\u044f \u0446\u0435\u043d\u0430 \u0437\u0430\u043a\u0430\u0437\u0430: 81 000 \u0433\u0440\u043d<\/li>\n\n\n\n<li>\u0414\u043e\u0445\u043e\u0434 \u043f\u043e \u0434\u0430\u043d\u043d\u044b\u043c CRM: 405 000 \u0433\u0440\u043d<\/li>\n\n\n\n<li>\u041c\u0430\u0440\u0436\u0438\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c: 10%<\/li>\n\n\n\n<li>\u0422\u0440\u0430\u0442\u044b \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443: 17 500 \u0433\u0440\u043d<\/li>\n\n\n\n<li>\u0412\u0430\u043b\u043e\u0432\u0430\u044f \u043f\u0440\u0438\u0431\u044b\u043b\u044c: 405 000 \u0433\u0440\u043d * 0,10 = 40 500 \u0433\u0440\u043d<\/li>\n\n\n\n<li>ROAS (\u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0443) \u043f\u043e \u0432\u0430\u043b\u043e\u0432\u043e\u0439 \u043f\u0440\u0438\u0431\u044b\u043b\u0438: 40 500 \/ 17 500 * 100% = 231 %<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 \u0438\u0442\u043e\u0433\u0435, \u043a\u043b\u0438\u0435\u043d\u0442 \u043e\u043a\u0443\u043f\u0438\u043b \u0432\u0441\u0435 \u0437\u0430\u0442\u0440\u0430\u0442\u044b \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0437\u0430\u0440\u0430\u0431\u043e\u0442\u0430\u043b 23 000 \u0433\u0440\u043d \u0441 \u0443\u0447\u0435\u0442\u043e\u043c \u0441\u0432\u043e\u0435\u0439 \u043c\u0430\u0440\u0436\u0438\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438. \u0422\u043e \u0435\u0441\u0442\u044c \u043d\u0430 1 \u043f\u043e\u0442\u0440\u0430\u0447\u0435\u043d\u043d\u0443\u044e \u0433\u0440\u0438\u0432\u043d\u0443 \u043a\u043b\u0438\u0435\u043d\u0442 \u0437\u0430\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u043b 2,31 \u0433\u0440\u0438\u0432\u043d\u044b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0418\u0441\u0442\u0438\u043d\u0430 \u043f\u0440\u043e\u0441\u0442\u0430. \u0427\u0442\u043e\u0431\u044b \u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u043d\u0438\u0437\u043a\u043e\u0439 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u0438 \u0432\u044b\u0441\u043e\u043a\u043e\u0433\u043e \u043a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0442\u044c \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u0438 \u0438\u0441\u043a\u0430\u0442\u044c \u0440\u0430\u0437\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u043d\u044b\u0435 \u043f\u0443\u0442\u0438 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u0446\u0435\u043b\u0438.<\/strong><\/p>\n\n\n    <\/div> <!-- .mediaSP__content end -->\n\n<div class=\"mediaQuote__curved \">\n    <p>\u0425\u043e\u0442\u0438\u0442\u0435, \u0447\u0442\u043e\u0431\u044b \u043c\u044b \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0443\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430? \u041e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0437\u0430\u044f\u0432\u043a\u0443 \u043c\u043e\u0436\u043d\u043e\u00a0<a href=\"https:\/\/para.agency\/\" target=\"_blank\" rel=\"nofollow noopener\">\u043f\u0440\u044f\u043c\u043e \u0437\u0434\u0435\u0441\u044c<\/a>\u00a0\u0438\u043b\u0438 \u043f\u043e\u0437\u0432\u043e\u043d\u0438\u0442\u0435 \u043f\u043e \u043d\u043e\u043c\u0435\u0440\u0443 +380 68 330 8031 \u0438 \u043d\u0430\u0448 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0432\u0430\u043c \u0432\u0441\u0435 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0435\u0442.<\/p>\n    <div class=\"mediaQuote__triangle-wrapper\">\n        <div class=\"mediaQuote__triangle\"><\/div>\n    <\/div>\n<\/div>\n\n    <div class=\"mediaSP__content\"> <!-- .mediaSP__content start -->\n\n\n    <\/div> <!-- .mediaSP__content end -->\n\n<a class=\"mediaReadAlso\" href=\"https:\/\/para.school\/ru\/blog\/cases\/kak-prodvigat-sajt-s-brendirovannoj-prodyktsiej-i-vujti-na-romi-181\">\n    <div class=\"mediaReadAlso__img\">\n        <picture class=\"mediaPicture\">\n            <img decoding=\"async\" width=\"90\" height=\"90\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/06\/block_4742-90x90.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\u041a\u0430\u043a \u043f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u0442\u044c \u0441\u0430\u0439\u0442 \u0441 \u0431\u0440\u0435\u043d\u0434\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u0435\u0439 \u0438 \u0432\u044b\u0439\u0442\u0438 \u043d\u0430 ROMI 181%\" \/>        <\/picture>\n    <\/div>\n    <div class=\"mediaReadAlso__block\">\n        <div class=\"mediaReadAlso__subtitle\">\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435<\/div>\n        <div class=\"mediaReadAlso__title\">\u041a\u0430\u043a \u043f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u0442\u044c \u0441\u0430\u0439\u0442 \u0441 \u0431\u0440\u0435\u043d\u0434\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u0435\u0439 \u0438 \u0432\u044b\u0439\u0442\u0438 \u043d\u0430 ROMI 181%<\/div>\n        <div class=\"mediaReadAlso__info\">\n            <div class=\"mediaReadAlso__info-item mediaReadAlso__info-item_date\">3 \u0444\u0435\u0432\u0440\u0430\u043b\u044f 2021<\/div>\n            <div class=\"mediaReadAlso__info-additional\">\n                <div class=\"mediaReadAlso__info-item\">\n                    <svg width=\"12\" height=\"12\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M2.687 10.338V8.25H1.5a.75.75 0 0 1-.75-.75v-6A.75.75 0 0 1 1.5.75h9a.75.75 0 0 1 .75.75v6a.75.75 0 0 1-.75.75H5.054l-2.367 2.088z\" fill-rule=\"nonzero\" stroke=\"currentColor\" stroke-width=\"1.5\" fill=\"none\"><\/path>\n                    <\/svg>\n                    <span>0<\/span>\n                <\/div>\n                <div class=\"mediaReadAlso__info-item\">\n                    <svg width=\"12\" height=\"12\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M6 0c3.308 0 6 2.691 6 6 0 3.308-2.692 6-6 6-3.309 0-6-2.692-6-6C0 2.69 2.691 0 6 0zm0 10.29A4.295 4.295 0 0 0 10.29 6 4.295 4.295 0 0 0 6 1.71 4.295 4.295 0 0 0 1.71 6 4.295 4.295 0 0 0 6 10.29zm2.846-3.215A.855.855 0 1 1 7.817 8.44L5.485 6.682a.852.852 0 0 1-.334-.758c-.002-.02-.006-.038-.006-.057V2.862a.855.855 0 1 1 1.71 0v2.712l1.991 1.5z\" fill=\"currentColor\" fill-rule=\"nonzero\"><\/path>\n                    <\/svg>\n                    <span><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\"><\/span><\/span> \u043c\u0438\u043d.<\/span>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n    <div class=\"mediaSP__content\"> <!-- .mediaSP__content start -->\n","protected":false},"excerpt":{"rendered":"<p>\u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440\u0435 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044f \u0437\u0430\u0431\u043e\u0440\u043e\u0432 \u043c\u044b \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u043c\u0441\u044f, \u043a\u0430\u043a \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0443\u044e \u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0434\u043b\u044f \u0442\u0430\u043a\u043e\u0433\u043e \u0442\u0438\u043f\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u0438.<\/p>\n","protected":false},"author":4,"featured_media":6709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-6738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u041a\u0430\u043a \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442\u044c \u0437\u0430\u0431\u043e\u0440\u044b \u043e\u043d\u043b\u0430\u0439\u043d \u0441 ROAS 131%: \u043a\u0435\u0439\u0441 \u00ab\u0417\u0430\u0431\u043e\u0440 \u041f\u0440\u043e\u00bb<\/title>\n<meta name=\"description\" content=\"\u0420\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e \u043f\u0440\u043e\u0434\u0430\u0436\u0435 \u0437\u0430\u0431\u043e\u0440\u043e\u0432 \u043e\u043d\u043b\u0430\u0439\u043d \u0441 ROAS 131%: \u0446\u0435\u043b\u0438, \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430, \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0438 \u0432\u044b\u0432\u043e\u0434\u044b. \u041a\u0435\u0439\u0441 \u043e\u0442 para.agency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/para.school\/ru\/blog\/cases\/kak-prodavat-zaboru-onlajn-s-roas-131-kejs-zabor-pro\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041a\u0430\u043a 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