{"id":6684,"date":"2021-09-29T18:15:00","date_gmt":"2021-09-29T18:15:00","guid":{"rendered":"https:\/\/para.school\/?p=6684"},"modified":"2023-07-31T11:35:28","modified_gmt":"2023-07-31T11:35:28","slug":"kak-otsenit-effektivnost-smm-prodvizhenija","status":"publish","type":"post","link":"https:\/\/para.school\/ru\/blog\/smm\/kak-otsenit-effektivnost-smm-prodvizhenija","title":{"rendered":"\u041a\u0430\u043a \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c SMM \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f: \u0444\u043e\u0440\u043c\u0443\u043b\u044b KPI"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u041d\u0430\u0447\u043d\u0435\u043c \u0441 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u0435\u0441\u0442\u044c \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0435, \u0430 \u0435\u0441\u0442\u044c \u0438\u043c\u0438\u0434\u0436\u0435\u0432\u044b\u0435 \u0446\u0435\u043b\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0441\u043e\u0446\u0441\u0435\u0442\u0435\u0439. \u0412 \u043f\u0435\u0440\u0432\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e SMM \u0433\u043e\u0442\u043e\u0432\u0438\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043a \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u044e \u043f\u043e\u043a\u0443\u043f\u043a\u0438, \u0432\u043e \u0432\u0442\u043e\u0440\u043e\u043c \u2013 \u0444\u043e\u0440\u043c\u0438\u0440\u0443\u0435\u0442 \u0432\u043e\u0441\u043f\u0440\u0438\u044f\u0442\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u0430, \u043d\u0430\u043b\u0430\u0436\u0438\u0432\u0430\u0435\u0442 \u043e\u0431\u0440\u0430\u0442\u043d\u0443\u044e \u0441\u0432\u044f\u0437\u044c, \u0447\u0442\u043e \u0432\u0435\u0434\u0435\u0442 \u043a \u043f\u043e\u043a\u0443\u043f\u043a\u0435 \u043b\u0438\u0448\u044c \u043e\u043f\u043e\u0441\u0440\u0435\u0434\u043e\u0432\u0430\u043d\u043d\u043e, \u0432 \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u043e\u0439 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0435. \u041e\u0442 \u0446\u0435\u043b\u0438 SMM \u0437\u0430\u0432\u0438\u0441\u0438\u0442, \u043a\u0430\u043a\u0438\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043d\u0443\u0436\u043d\u043e \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0442\u044c. \u0421\u043d\u0430\u0447\u0430\u043b\u0430 \u043c\u044b \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u043e\u0431\u0449\u0438\u0435&nbsp;KPI, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u0430\u0436\u043d\u044b \u0434\u043b\u044f \u043b\u044e\u0431\u044b\u0445 \u0446\u0435\u043b\u0435\u0439, \u0430 \u043f\u043e\u0442\u043e\u043c \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0434\u043b\u044f \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u043e\u0439 \u0438 \u0438\u043c\u0438\u0434\u0436\u0435\u0432\u043e\u0439 \u0444\u0443\u043d\u043a\u0446\u0438\u0439 SMM.<\/p>\n\n\n<h2 class=\"js-post-section-heading\">\u041e\u0431\u0449\u0438\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u0427\u0438\u0441\u043b\u043e \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u042d\u0442\u043e \u0432\u0430\u0436\u043d\u044b\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043a\u0430\u043a \u0434\u043b\u044f \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u043e\u0441\u0432\u0435\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043e \u0431\u0440\u0435\u043d\u0434\u0435, \u0442\u0430\u043a \u0438 \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0446\u0435\u043b\u0435\u0439, \u0432\u0435\u0434\u044c \u0431\u043e\u043b\u044c\u0448\u043e\u0435 \u0441\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u0438 (\u0442\u043e \u0435\u0441\u0442\u044c \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e) \u043e\u0445\u0432\u0430\u0442\u0438\u0442\u044c \u043b\u044e\u0434\u0435\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u043c\u0438 \u0438\u043b\u0438 \u043f\u0440\u043e\u0434\u0430\u044e\u0449\u0438\u043c\u0438 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044f\u043c\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e\u0446\u0435\u043d\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439 SMM-\u0449\u0438\u043a\u0430 \u043f\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043f\u043e \u0442\u0430\u043a\u043e\u0439 \u0444\u043e\u0440\u043c\u0443\u043b\u0435:<\/p>\n\n\n    <\/div> <!-- .mediaSP__content end -->\n\n<div class=\"mediaQuote\">\n    <div class=\"mediaQuote__symbol\">\n        <svg width=\"52\" height=\"42\" viewBox=\"0 0 52 42\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path opacity=\"0.5\" d=\"M28.32 26.4C28.32 23.3067 28.9067 20.2667 30.08 17.28C31.2533 14.2933 32.5867 11.84 34.08 9.92001C35.68 8 37.3867 6.24001 39.2 4.64001C41.12 2.93334 42.56 1.81334 43.52 1.28C44.48 0.640004 45.12 0.213337 45.44 0L50.88 5.44001C50.24 6.08 49.44 6.93334 48.48 8C47.52 9.06667 46.24 10.88 44.64 13.44C43.04 16 42.24 18.08 42.24 19.68C44.9067 20.1067 47.1467 21.3867 48.96 23.52C50.7733 25.6533 51.68 28.1067 51.68 30.88C51.68 33.9733 50.6133 36.5867 48.48 38.72C46.3467 40.7467 43.7333 41.76 40.64 41.76C37.0133 41.76 34.0267 40.3733 31.68 37.6C29.44 34.72 28.32 30.9867 28.32 26.4ZM0 26.4C0 23.3067 0.586667 20.2667 1.76 17.28C2.93333 14.2933 4.32 11.84 5.92 9.92001C7.52 7.89334 9.17333 6.13334 10.88 4.64001C12.6933 3.04 14.1333 1.92 15.2 1.28C16.2667 0.533339 16.9067 0.106672 17.12 0L22.56 5.44001C21.92 6.08 21.12 6.93334 20.16 8C19.2 9.06667 17.92 10.88 16.32 13.44C14.72 16 13.92 18.08 13.92 19.68C16.5867 20.1067 18.8267 21.3867 20.64 23.52C22.4533 25.6533 23.36 28.1067 23.36 30.88C23.36 33.9733 22.2933 36.5867 20.16 38.72C18.0267 40.7467 15.36 41.76 12.16 41.76C8.64 41.76 5.70667 40.32 3.36 37.44C1.12 34.56 0 30.88 0 26.4Z\" fill=\"white\"><\/path>\n        <\/svg>\n    <\/div>\n    <div class=\"mediaQuote__text\">\n        <p>(\u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u0438 \u0437\u0430 \u043e\u0442\u0447\u0435\u0442\u043d\u044b\u0439 \u043f\u0435\u0440\u0438\u043e\u0434 \/ \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u0438 \u0437\u0430 \u043f\u0440\u043e\u0448\u0435\u0434\u0448\u0438\u0439 \u043f\u0435\u0440\u0438\u043e\u0434 \u2013 1) * 100 %<\/p>\n    <\/div>\n<\/div>\n\n    <div class=\"mediaSP__content\"> <!-- .mediaSP__content start -->\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 \u0441\u0432\u044f\u0437\u043a\u0435 \u0441 \u044d\u0442\u0438\u043c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u043c \u043d\u0443\u0436\u043d\u043e \u043f\u043e \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u043e\u0439 \u0444\u043e\u0440\u043c\u0443\u043b\u0435 \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0443 \u043e\u0442\u043f\u0438\u0441\u043e\u043a. \u0412\u0435\u0434\u044c \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442 \u043c\u043e\u0436\u0435\u0442 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0443\u044e, \u043d\u043e \u043d\u0435 \u0446\u0435\u043b\u0435\u0432\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u2013 \u0442\u0430\u043a\u0438\u0435 \u043b\u044e\u0434\u0438 \u043d\u0435\u0434\u043e\u043b\u0433\u043e \u043e\u0441\u0442\u0430\u043d\u0443\u0442\u0441\u044f \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0415\u0441\u043b\u0438 \u043f\u0430\u0440\u0430\u043b\u043b\u0435\u043b\u044c\u043d\u043e \u0441 \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435\u043c \u0432\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0435 \u043f\u043b\u0430\u0442\u043d\u043e\u0435, \u043d\u0443\u0436\u043d\u043e \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0442\u044c \u0442\u0435\u043c\u043f \u0440\u043e\u0441\u0442\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043f\u043e \u0444\u043e\u0440\u043c\u0443\u043b\u0435:<\/p>\n\n\n    <\/div> <!-- .mediaSP__content end -->\n\n<div class=\"mediaQuote\">\n    <div class=\"mediaQuote__symbol\">\n        <svg width=\"52\" height=\"42\" viewBox=\"0 0 52 42\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path opacity=\"0.5\" d=\"M28.32 26.4C28.32 23.3067 28.9067 20.2667 30.08 17.28C31.2533 14.2933 32.5867 11.84 34.08 9.92001C35.68 8 37.3867 6.24001 39.2 4.64001C41.12 2.93334 42.56 1.81334 43.52 1.28C44.48 0.640004 45.12 0.213337 45.44 0L50.88 5.44001C50.24 6.08 49.44 6.93334 48.48 8C47.52 9.06667 46.24 10.88 44.64 13.44C43.04 16 42.24 18.08 42.24 19.68C44.9067 20.1067 47.1467 21.3867 48.96 23.52C50.7733 25.6533 51.68 28.1067 51.68 30.88C51.68 33.9733 50.6133 36.5867 48.48 38.72C46.3467 40.7467 43.7333 41.76 40.64 41.76C37.0133 41.76 34.0267 40.3733 31.68 37.6C29.44 34.72 28.32 30.9867 28.32 26.4ZM0 26.4C0 23.3067 0.586667 20.2667 1.76 17.28C2.93333 14.2933 4.32 11.84 5.92 9.92001C7.52 7.89334 9.17333 6.13334 10.88 4.64001C12.6933 3.04 14.1333 1.92 15.2 1.28C16.2667 0.533339 16.9067 0.106672 17.12 0L22.56 5.44001C21.92 6.08 21.12 6.93334 20.16 8C19.2 9.06667 17.92 10.88 16.32 13.44C14.72 16 13.92 18.08 13.92 19.68C16.5867 20.1067 18.8267 21.3867 20.64 23.52C22.4533 25.6533 23.36 28.1067 23.36 30.88C23.36 33.9733 22.2933 36.5867 20.16 38.72C18.0267 40.7467 15.36 41.76 12.16 41.76C8.64 41.76 5.70667 40.32 3.36 37.44C1.12 34.56 0 30.88 0 26.4Z\" fill=\"white\"><\/path>\n        <\/svg>\n    <\/div>\n    <div class=\"mediaQuote__text\">\n        <p>(\u0447\u0438\u0441\u043b\u043e \u043d\u043e\u0432\u044b\u0445 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 \/ \u043e\u0431\u0449\u0435\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432) * 100 %<\/p>\n    <\/div>\n<\/div>\n\n    <div class=\"mediaSP__content\"> <!-- .mediaSP__content start -->\n\n\n\n<p class=\"wp-block-paragraph\">\u0427\u0438\u0441\u043b\u043e \u043d\u043e\u0432\u044b\u0445 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 \u043c\u043e\u0436\u043d\u043e \u0443\u0447\u0435\u0441\u0442\u044c \u0441 \u0447\u0438\u0441\u0442\u044b\u043c \u043f\u0440\u0438\u0440\u043e\u0441\u0442\u043e\u043c, \u0442\u043e \u0435\u0441\u0442\u044c \u043e\u0442\u043d\u044f\u0432 \u043e\u0442 \u043d\u0435\u0433\u043e \u0447\u0438\u0441\u043b\u043e \u043e\u0442\u043f\u0438\u0441\u043e\u043a \u0437\u0430 \u043e\u0442\u0447\u0435\u0442\u043d\u044b\u0439 \u043f\u0435\u0440\u0438\u043e\u0434.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0435 \u0437\u0430\u0431\u044b\u0432\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435 \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u0442\u044c \u043d\u0430\u043a\u0440\u0443\u0442\u043a\u0438 \u0444\u0430\u043b\u044c\u0448\u0438\u0432\u044b\u0445 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u043e\u0432. \u042d\u0442\u043e \u043f\u0440\u043e\u0444\u0438\u043b\u0438 \u0441 \u0430\u0431\u0441\u0442\u0440\u0430\u043a\u0442\u043d\u044b\u043c\u0438 \u0438\u043b\u0438 \u0447\u0443\u0436\u0438\u043c\u0438 \u0444\u043e\u0442\u043e, \u0431\u0435\u0437 \u043b\u0438\u0447\u043d\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438, \u0441 \u043e\u0433\u0440\u043e\u043c\u043d\u044b\u043c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e\u043c \u043b\u044e\u0434\u0435\u0439 \u0432 \u0434\u0440\u0443\u0437\u044c\u044f\u0445 \u0438 \u0441\u043f\u043b\u043e\u0448\u043d\u044b\u043c\u0438 \u0440\u0435\u043f\u043e\u0441\u0442\u0430\u043c\u0438, \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0441\u043f\u0430\u043c\u043e\u043c \u0432 \u043b\u0435\u043d\u0442\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0427\u0438\u0441\u043b\u043e \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 \u2013 \u044d\u0442\u043e \u0442\u043e\u0442 \u0440\u0435\u0434\u043a\u0438\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043c\u043e\u0436\u043d\u043e \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0432 \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0435, \u0430 \u0438 \u0442\u043e\u0447\u043d\u043e \u0437\u0430\u0434\u0430\u0432 \u0435\u0433\u043e \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u0443\u044e \u0432\u0435\u043b\u0438\u0447\u0438\u043d\u0443. \u041f\u043e \u0441\u0443\u0442\u0438 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0435 \u0447\u0438\u0441\u043b\u043e \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 \u2013 \u0432\u0430\u0448 \u043e\u0431\u044a\u0435\u043c \u0440\u044b\u043d\u043a\u0430 \u0432 \u0441\u043e\u0446\u0441\u0435\u0442\u044f\u0445. \u0422\u043e\u043b\u044c\u043a\u043e \u0432 \u043e\u0442\u043b\u0438\u0447\u0438\u0435 \u043e\u0442 \u0440\u044b\u043d\u043a\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u043e\u043d \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u0442\u0441\u044f \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e-\u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u043e\u0439. \u041e\u043d \u0434\u043e\u043b\u0436\u0435\u043d \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0442\u044c, \u043a\u0430\u043a\u0443\u044e \u0434\u043e\u043b\u044e \u0440\u044b\u043d\u043a\u0430 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u043e, \u0440\u044b\u043d\u043e\u043a \u0443\u0436\u0435 \u0441\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d \u043b\u0438\u0434\u0435\u0440\u043e\u043c \u0432 \u043d\u0438\u0448\u0435, \u0442\u0430\u043a \u0447\u0442\u043e \u0432\u044b \u043f\u0440\u043e\u0441\u0442\u043e \u043c\u043e\u0436\u0435\u0442\u0435 \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0443 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u044d\u0442\u043e\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430 \u0438 \u0441\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0441\u043e \u0441\u0432\u043e\u0438\u043c \u043e\u0431\u044a\u0435\u043c\u043e\u043c \u0440\u044b\u043d\u043a\u0430. \u0422\u0430\u043a\u0436\u0435 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b, \u043d\u043e \u0438 \u0441\u0430\u043c\u044b\u0435 \u043a\u0440\u0443\u043f\u043d\u044b\u0435 \u0442\u0435\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0441\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0430, \u0441\u043c\u0435\u0436\u043d\u044b\u0435 \u0432\u0430\u0448\u0435\u043c\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 \u2013 \u0430\u0432\u0442\u043e\u043b\u044e\u0431\u0438\u0442\u0435\u043b\u0435\u0439, \u0437\u0435\u0440\u043e\u0432\u0435\u0439\u0441\u0442\u0435\u0440\u043e\u0432, \u043c\u0430\u043c \u0434\u0435\u0442\u0435\u0439 \u0448\u043a\u043e\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u043e\u0437\u0440\u0430\u0441\u0442\u0430 \u0438 \u0442.\u0434.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0415\u0449\u0435 \u043e\u0434\u0438\u043d \u0441\u043f\u043e\u0441\u043e\u0431 \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u043e\u0431\u044a\u0435\u043c \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u2013 \u0437\u0430\u0439\u0442\u0438 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u043a\u0430\u0431\u0438\u043d\u0435\u0442 \u0438 \u0432 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430\u0445 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u044b, \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0438\u0435 \u043f\u043e\u0434 \u0432\u0430\u0448\u0443 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c. \u041f\u043e\u0441\u043b\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u0432\u044b \u0443\u0432\u0438\u0434\u0438\u0442\u0435, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441\u043e\u0446\u0441\u0435\u0442\u0438 \u043c\u043e\u0436\u043d\u043e \u043e\u0445\u0432\u0430\u0442\u0438\u0442\u044c.<\/p>\n\n\n    <\/div> <!-- .mediaSP__content end -->\n\n<a class=\"mediaReadAlso\" href=\"https:\/\/para.school\/ru\/blog\/smm\/servisu-dlja-analiza-konkyrentov-v-sotssetjah\">\n    <div class=\"mediaReadAlso__img\">\n        <picture class=\"mediaPicture\">\n            <img decoding=\"async\" width=\"90\" height=\"90\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/block_5141-90x90.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\u0421\u0435\u0440\u0432\u0438\u0441\u044b \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432 \u0432 \u0441\u043e\u0446\u0441\u0435\u0442\u044f\u0445\" \/>        <\/picture>\n    <\/div>\n    <div class=\"mediaReadAlso__block\">\n        <div class=\"mediaReadAlso__subtitle\">\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435<\/div>\n        <div class=\"mediaReadAlso__title\">\u0421\u0435\u0440\u0432\u0438\u0441\u044b \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432 \u0432 \u0441\u043e\u0446\u0441\u0435\u0442\u044f\u0445<\/div>\n        <div class=\"mediaReadAlso__info\">\n            <div class=\"mediaReadAlso__info-item mediaReadAlso__info-item_date\">9 \u0438\u044e\u043d\u044f 2021<\/div>\n            <div class=\"mediaReadAlso__info-additional\">\n                <div class=\"mediaReadAlso__info-item\">\n                    <svg width=\"12\" height=\"12\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M2.687 10.338V8.25H1.5a.75.75 0 0 1-.75-.75v-6A.75.75 0 0 1 1.5.75h9a.75.75 0 0 1 .75.75v6a.75.75 0 0 1-.75.75H5.054l-2.367 2.088z\" fill-rule=\"nonzero\" stroke=\"currentColor\" stroke-width=\"1.5\" fill=\"none\"><\/path>\n                    <\/svg>\n                    <span>0<\/span>\n                <\/div>\n                <div class=\"mediaReadAlso__info-item\">\n                    <svg width=\"12\" height=\"12\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M6 0c3.308 0 6 2.691 6 6 0 3.308-2.692 6-6 6-3.309 0-6-2.692-6-6C0 2.69 2.691 0 6 0zm0 10.29A4.295 4.295 0 0 0 10.29 6 4.295 4.295 0 0 0 6 1.71 4.295 4.295 0 0 0 1.71 6 4.295 4.295 0 0 0 6 10.29zm2.846-3.215A.855.855 0 1 1 7.817 8.44L5.485 6.682a.852.852 0 0 1-.334-.758c-.002-.02-.006-.038-.006-.057V2.862a.855.855 0 1 1 1.71 0v2.712l1.991 1.5z\" fill=\"currentColor\" fill-rule=\"nonzero\"><\/path>\n                    <\/svg>\n                    <span><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 7<\/span> <span class=\"rt-label rt-postfix\"><\/span><\/span> \u043c\u0438\u043d.<\/span>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n    <div class=\"mediaSP__content\"> <!-- .mediaSP__content start -->\n\n\n\n<h3 class=\"wp-block-heading\">2. \u041e\u0445\u0432\u0430\u0442 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0439<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e\u0445\u0432\u0430\u0442 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043b\u043e \u0441 \u0432\u0430\u0448\u0435\u0439 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0435\u0439. \u0415\u0441\u0442\u044c \u0442\u0440\u0438 \u0442\u0438\u043f\u0430 \u043e\u0445\u0432\u0430\u0442\u0430 \u2013 \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0439, \u0432\u0438\u0440\u0430\u043b\u044c\u043d\u044b\u0439 \u0438 \u043f\u043b\u0430\u0442\u043d\u044b\u0439.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043b\u0430\u0442\u043d\u044b\u0439 \u043e\u0445\u0432\u0430\u0442 \u043b\u0435\u0433\u043a\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043f\u0443\u0442\u0435\u043c \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u0431\u044e\u0434\u0436\u0435\u0442\u0430 \u043d\u0430 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0439. \u041e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0440\u0430\u0441\u0442\u0435\u0442 \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u0447\u0438\u0441\u043b\u0430 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 \u0438 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430\u043c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u2013 \u0432\u0435\u0434\u044c \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b \u0440\u0430\u043d\u0436\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0441\u043e\u0446\u0441\u0435\u0442\u0435\u0439 \u043d\u0435 \u0434\u0430\u044e\u0442 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443 \u043e\u0442 \u0431\u0440\u0435\u043d\u0434\u0430 \u043f\u043e\u043f\u0430\u0434\u0430\u0442\u044c \u0432 \u043b\u0435\u043d\u0442\u0443 \u0432\u0441\u0435\u0445 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b. \u0412\u0438\u0440\u0430\u043b\u044c\u043d\u044b\u0439 \u043e\u0445\u0432\u0430\u0442 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u043e\u0445\u0432\u0430\u0442, \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u0439 \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0440\u0435\u043f\u043e\u0441\u0442\u0430\u043c. \u042d\u0442\u043e \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0432\u0430\u0436\u043d\u044b\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c, \u0432\u0435\u0434\u044c \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043f\u043e\u043d\u044f\u0442\u044c, \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0435\u043d \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0432\u0430\u0448\u0435\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f, \u0430 \u0432\u0438\u0440\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u043e\u0441\u0442\u044b \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e \u043e\u0445\u0432\u0430\u0442\u044b\u0432\u0430\u044e\u0442 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u0430\u0436\u043d\u043e: \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u043e\u0445\u0432\u0430\u0442 \u043c\u043e\u0436\u043d\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043f\u0440\u043e\u0441\u0442\u044b\u043c \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435\u043c \u0447\u0430\u0441\u0442\u043e\u0442\u044b \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0439. \u041f\u0440\u0438 \u044d\u0442\u043e\u043c \u043e\u0445\u0432\u0430\u0442\u044b \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u0441\u0442\u043e\u0432 \u0431\u0443\u0434\u0443\u0442 \u043e\u0441\u0442\u0430\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0438\u0437\u043a\u0438\u043c\u0438. \u0422\u0430\u043a \u0447\u0442\u043e \u044d\u0442\u043e\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043b\u0443\u0447\u0448\u0435 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u0435 \u043f\u043e \u043e\u0431\u0449\u0435\u043c\u0443 \u0447\u0438\u0441\u043b\u0443, \u0430 \u043f\u043e \u0441\u0440\u0435\u0434\u043d\u0435\u0439 \u0432\u0435\u043b\u0438\u0447\u0438\u043d\u0435 \u043e\u0445\u0432\u0430\u0442\u0430 \u043a\u0430\u0436\u0434\u043e\u0439 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e\u0439 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438.<\/p>\n\n\n    <\/div> <!-- .mediaSP__content end -->\n\n<a class=\"mediaReadAlso\" href=\"https:\/\/para.school\/ru\/blog\/smm\/smm-slovar-osnovnue-terminu\">\n    <div class=\"mediaReadAlso__img\">\n        <picture class=\"mediaPicture\">\n            <img decoding=\"async\" width=\"90\" height=\"90\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/block_4947-90x90.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"SMM-\u0441\u043b\u043e\u0432\u0430\u0440\u044c: \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0442\u0435\u0440\u043c\u0438\u043d\u044b\" \/>        <\/picture>\n    <\/div>\n    <div class=\"mediaReadAlso__block\">\n        <div class=\"mediaReadAlso__subtitle\">\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435<\/div>\n        <div class=\"mediaReadAlso__title\">SMM-\u0441\u043b\u043e\u0432\u0430\u0440\u044c: \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0442\u0435\u0440\u043c\u0438\u043d\u044b<\/div>\n        <div class=\"mediaReadAlso__info\">\n            <div class=\"mediaReadAlso__info-item mediaReadAlso__info-item_date\">24 \u043d\u043e\u044f\u0431\u0440\u044f 2020<\/div>\n            <div class=\"mediaReadAlso__info-additional\">\n                <div class=\"mediaReadAlso__info-item\">\n                    <svg width=\"12\" height=\"12\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M2.687 10.338V8.25H1.5a.75.75 0 0 1-.75-.75v-6A.75.75 0 0 1 1.5.75h9a.75.75 0 0 1 .75.75v6a.75.75 0 0 1-.75.75H5.054l-2.367 2.088z\" fill-rule=\"nonzero\" stroke=\"currentColor\" stroke-width=\"1.5\" fill=\"none\"><\/path>\n                    <\/svg>\n                    <span>0<\/span>\n                <\/div>\n                <div class=\"mediaReadAlso__info-item\">\n                    <svg width=\"12\" height=\"12\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M6 0c3.308 0 6 2.691 6 6 0 3.308-2.692 6-6 6-3.309 0-6-2.692-6-6C0 2.69 2.691 0 6 0zm0 10.29A4.295 4.295 0 0 0 10.29 6 4.295 4.295 0 0 0 6 1.71 4.295 4.295 0 0 0 1.71 6 4.295 4.295 0 0 0 6 10.29zm2.846-3.215A.855.855 0 1 1 7.817 8.44L5.485 6.682a.852.852 0 0 1-.334-.758c-.002-.02-.006-.038-.006-.057V2.862a.855.855 0 1 1 1.71 0v2.712l1.991 1.5z\" fill=\"currentColor\" fill-rule=\"nonzero\"><\/path>\n                    <\/svg>\n                    <span><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\"><\/span><\/span> \u043c\u0438\u043d.<\/span>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n    <div class=\"mediaSP__content\"> <!-- .mediaSP__content start -->\n\n\n<h2 class=\"js-post-section-heading\">\u041f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0434\u043b\u044f \u0438\u043c\u0438\u0434\u0436\u0435\u0432\u044b\u0445 \u0446\u0435\u043b\u0435\u0439<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u043b\u044f \u0438\u043c\u0438\u0434\u0436\u0435\u0432\u043e\u0439 \u0444\u0443\u043d\u043a\u0446\u0438\u0438 SMM \u0441\u0430\u043c\u044b\u043c\u0438 \u0432\u0430\u0436\u043d\u044b\u043c\u0438 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f KPI \u043f\u043e \u043e\u0446\u0435\u043d\u043a\u0435 \u043e\u0431\u0440\u0430\u0442\u043d\u043e\u0439 \u0441\u0432\u044f\u0437\u0438 \u043e\u0442 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432. \u0412 \u043f\u0435\u0440\u0432\u0443\u044e \u043e\u0447\u0435\u0440\u0435\u0434\u044c \u044d\u0442\u043e \u0440\u0435\u0430\u043a\u0446\u0438\u0438 \u0438\u043b\u0438 \u043b\u0430\u0439\u043a\u0438, \u0440\u0435\u043f\u043e\u0441\u0442\u044b \u0438 \u043a\u043e\u043c\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u0438. \u0422\u0443\u0442 \u043c\u044b \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u043c \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0438\u0445, \u043d\u043e \u0438 \u0434\u0440\u0443\u0433\u0438\u0435, \u043c\u043d\u043e\u0433\u043e\u0444\u0430\u043a\u0442\u043e\u0440\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0423\u0440\u043e\u0432\u0435\u043d\u044c \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438\u043b\u0438 Love Rate \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043f\u043e \u0444\u043e\u0440\u043c\u0443\u043b\u0435:<\/strong><br>\u041b\u0430\u0439\u043a\u0438 (\u0438\u043b\u0438 \u0432\u0441\u0435 \u043f\u043e\u0437\u0438\u0442\u0438\u0432\u043d\u044b\u0435 \u043e\u0442\u043c\u0435\u0442\u043a\u0438 \u043f\u043e\u0434 \u043f\u043e\u0441\u0442\u043e\u043c \u043a\u0430\u043a \u0432 \u0441\u043b\u0443\u0447\u0430\u0435 \u0441 \u0424\u0435\u0439\u0441\u0431\u0443\u043a) \/ \u041f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u0438 * 100 %.<\/li>\n\n\n\n<li><strong>\u0423\u0440\u043e\u0432\u0435\u043d\u044c \u043e\u0431\u0449\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438\u043b\u0438 Talk Rate:<\/strong><br>\u041a\u043e\u043c\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u0438 \/ \u041f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u0438 * 100 %.<\/li>\n\n\n\n<li><strong>\u0423\u0440\u043e\u0432\u0435\u043d\u044c \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u044f \u0438\u043b\u0438 Amplification Rate:<\/strong><br>\u0420\u0435\u043f\u043e\u0441\u0442\u044b \/ \u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0439 * 100 %.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u043c\u0435\u0442\u0440\u0438\u043a\u0430, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442 \u0432\u0441\u0435 \u044d\u0442\u0438 \u0440\u0435\u0430\u043a\u0446\u0438\u0438 \u0432\u043c\u0435\u0441\u0442\u0435 \u2013 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438\u043b\u0438&nbsp;<strong>Engagement Rate<\/strong>. \u0415\u0433\u043e \u043c\u043e\u0436\u043d\u043e \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u043c\u0438 \u0441\u043f\u043e\u0441\u043e\u0431\u0430\u043c\u0438.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0421\u0430\u043c\u0430\u044f \u043f\u0440\u043e\u0441\u0442\u0430\u044f \u0438 \u043e\u0431\u043e\u0431\u0449\u0435\u043d\u043d\u0430\u044f \u0444\u043e\u0440\u043c\u0443\u043b\u0430 ER:<\/strong><br>\u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0432\u0441\u0435\u0445 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0439 (\u0440\u0435\u0430\u043a\u0446\u0438\u0438 + \u043a\u043e\u043c\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u0438 +&nbsp;\u0440\u0435\u043f\u043e\u0441\u0442\u044b) \/ \u041f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u0438 * 100 %.<\/li>\n\n\n\n<li><strong>\u0423\u0440\u043e\u0432\u0435\u043d\u044c \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u043e\u0445\u0432\u0430\u0442\u0430:<\/strong><br>\u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0432\u0441\u0435\u0445 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0439 \/ \u041e\u0445\u0432\u0430\u0442 * 100 %.<\/li>\n\n\n\n<li><strong>\u0423\u0440\u043e\u0432\u0435\u043d\u044c \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0437\u0430 \u0434\u0435\u043d\u044c:<\/strong><br>\u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0432\u0441\u0435\u0445 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0439 \u0437\u0430 \u0434\u0435\u043d\u044c \/ \u041f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u0438 * 100 %.<br><em>\u042d\u0442\u043e\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u0442\u0441\u044f \u043d\u0435 \u043f\u043e \u043e\u0445\u0432\u0430\u0442\u0443, \u0430 \u043f\u043e \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u0430\u043c, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u0434\u043e\u043b\u0436\u0435\u043d \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0441\u0440\u0435\u0434\u043d\u0435\u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0444\u043e\u043b\u043b\u043e\u0432\u0435\u0440\u0430 \u043d\u0430 \u0432\u0430\u0448\u0435\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u0437\u0430 \u0434\u0435\u043d\u044c.<\/em><\/li>\n\n\n\n<li><strong>\u0423\u0440\u043e\u0432\u0435\u043d\u044c \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438:<\/strong><br>\u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0432\u0441\u0435\u0445 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0439 \u043d\u0430 \u043e\u0434\u043d\u0443 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044e \/ \u041f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u0438 \u043d\u0430 \u0434\u0430\u0442\u0443 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438) * 100 %.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0422\u0430\u043a\u0436\u0435 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0442\u044c \u0438 \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u044b\u0435 \u0440\u0435\u0430\u043a\u0446\u0438\u0438 \u2013 \u0436\u0430\u043b\u043e\u0431\u044b \u043d\u0430 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0438\u043b\u0438 \u0441\u043a\u0440\u044b\u0442\u0438\u0435 \u043f\u043e\u0441\u0442\u043e\u0432 \u0438\u0437 \u0441\u0432\u043e\u0435\u0439 \u043b\u0435\u043d\u0442\u044b.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0421\u0438\u043b\u0430 \u0433\u043e\u043b\u043e\u0441\u0430 \u0431\u0440\u0435\u043d\u0434\u0430<\/strong><br>\u042d\u0442\u043e \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0443\u043f\u043e\u043c\u0438\u043d\u0430\u043d\u0438\u0439 \u0431\u0440\u0435\u043d\u0434\u0430 \u0432 \u0441\u043e\u0446\u0441\u0435\u0442\u044f\u0445. \u0415\u0433\u043e \u043c\u043e\u0436\u043d\u043e \u043e\u0442\u0441\u043b\u0435\u0434\u0438\u0442\u044c \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u0432 \u0432\u0440\u043e\u0434\u0435 Hootsuite, Brandmentions, Brand 24 \u0438 \u0442.\u043f.<\/li>\n<\/ul>\n\n\n<h2 class=\"js-post-section-heading\">\u041f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0434\u043b\u044f \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0445 \u0446\u0435\u043b\u0435\u0439<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u042d\u0442\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u043e\u0446\u0435\u043d\u0438\u0442\u044c, \u0441\u043f\u043e\u0441\u043e\u0431\u0435\u043d \u043b\u0438 SMM \u0432 \u043a\u043e\u043d\u0435\u0447\u043d\u043e\u043c \u0438\u0442\u043e\u0433\u0435 \u043f\u0440\u0438\u0432\u0435\u0441\u0442\u0438 \u0432\u0430\u0448\u0443 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u043a \u043f\u043e\u043a\u0443\u043f\u043a\u0435. \u041d\u043e \u043f\u0435\u0440\u0435\u0434 \u0442\u0435\u043c, \u043a\u0430\u043a \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u0442\u044c \u043e\u0442 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u0430 \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0438 \u043f\u0440\u043e\u0434\u0430\u0436, \u0443\u0431\u0435\u0434\u0438\u0442\u0435\u0441\u044c, \u0447\u0442\u043e \u0432\u0441\u0435 \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u044b\u0435 \u0444\u0430\u043a\u0442\u043e\u0440\u044b \u043d\u0430 \u043f\u0443\u0442\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f (\u0441\u0430\u0439\u0442, \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u044b \u043f\u043e \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c, \u0444\u043e\u0440\u043c\u0430 \u0437\u0430\u044f\u0432\u043a\u0438) \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u0431\u0435\u0437\u043e\u0442\u043a\u0430\u0437\u043d\u043e. SMM \u2013 \u043b\u0438\u0448\u044c \u043e\u0434\u043d\u043e \u0437\u0432\u0435\u043d\u043e \u0432 \u0446\u0435\u043f\u043e\u0447\u043a\u0435.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u041f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u043e\u0432 \u0438\u0437 \u0441\u043e\u0446\u0441\u0435\u0442\u0435\u0439:<\/strong><br>\u043f\u043e\u043c\u0435\u0447\u0430\u0439\u0442\u0435 \u0441\u0441\u044b\u043b\u043a\u0438 \u0432 \u043f\u043e\u0441\u0442\u0430\u0445, \u0432\u0435\u0434\u0443\u0449\u0438\u0435 \u043d\u0430 \u0441\u0430\u0439\u0442, UTM-\u043c\u0435\u0442\u043a\u0430\u043c\u0438. \u0422\u0430\u043a \u0443\u0434\u0430\u0441\u0442\u0441\u044f \u043e\u0442\u0441\u043b\u0435\u0434\u0438\u0442\u044c \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044b \u0438\u0437 \u0441\u043e\u0446\u0441\u0435\u0442\u0438 \u043d\u0430 \u0432\u0430\u0448 \u0440\u0435\u0441\u0443\u0440\u0441 \u0438 \u0434\u0430\u043b\u044c\u043d\u0435\u0439\u0448\u0435\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0443\u0434\u0430\u043b\u043e\u0441\u044c \u043e\u0445\u0432\u0430\u0442\u0438\u0442\u044c \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044f\u043c\u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0439 \u0442\u0435\u043c\u0430\u0442\u0438\u043a\u0438 \u0438\u043b\u0438 \u0434\u0430\u0436\u0435 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u043c \u043f\u043e\u0441\u0442\u043e\u043c.<\/li>\n\n\n\n<li><strong>\u041a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438:<\/strong><br>\u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043a\u043b\u0438\u043a\u043e\u0432 \u043f\u043e \u0441\u0441\u044b\u043b\u043a\u0435 \/ \u041e\u0445\u0432\u0430\u0442 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438 * 100%.<br><em>\u0412 \u0441\u043b\u0443\u0447\u0430\u0435 \u0435\u0441\u043b\u0438 \u043f\u043e\u0441\u0442 \u043f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u0435\u0442\u0441\u044f \u043f\u043b\u0430\u0442\u043d\u043e \u043d\u0443\u0436\u043d\u043e \u0432\u043c\u0435\u0441\u0442\u043e \u043e\u0445\u0432\u0430\u0442\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438 \u043f\u043e\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0432 \u0444\u043e\u0440\u043c\u0443\u043b\u0443 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043f\u043e\u043a\u0430\u0437\u043e\u0432.<\/em><\/li>\n\n\n\n<li><strong>\u0426\u0435\u043d\u0430 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0430:<\/strong><br>\u0420\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \/ \u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u043e\u0432 \u043d\u0430 \u0441\u0430\u0439\u0442.<\/li>\n\n\n\n<li><strong>\u0426\u0435\u043d\u0430 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 (\u043b\u0438\u0434\u0430):<\/strong><br>\u0420\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \/ \u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043b\u0438\u0434\u043e\u0432.<br><em>\u041b\u0438\u0434\u043e\u043c \u043c\u043e\u0436\u043d\u043e \u0441\u0447\u0438\u0442\u0430\u0442\u044c \u0437\u0430\u044f\u0432\u043a\u0443 \u043d\u0430 \u0437\u0432\u043e\u043d\u043e\u043a \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u0438\u043b\u0438 \u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0442\u043e\u0432\u0430\u0440\u0430 \u0432 \u043a\u043e\u0440\u0437\u0438\u043d\u0443 \u0438 \u0442.\u043f.<\/em><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u0413\u043b\u0430\u0432\u043d\u044b\u043c \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u043e\u043c \u043f\u0440\u0438 \u0432\u044b\u0431\u043e\u0440\u0435 \u043c\u0435\u0442\u0440\u0438\u043a \u0434\u043b\u044f \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0434\u043e\u043b\u0436\u0435\u043d \u0431\u044b\u0442\u044c \u0441\u0432\u043e\u0435\u0433\u043e \u0440\u043e\u0434\u0430 \u041a\u041f\u0414 \u2013 \u043a\u0430\u043a\u043e\u0439 \u043c\u0438\u043d\u0438\u043c\u0443\u043c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u043f\u043e\u043b\u043d\u043e\u0439 \u043c\u0435\u0440\u0435 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442 \u043f\u043e\u043d\u044f\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c SMM-\u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0435\u0439. \u0415\u0441\u043b\u0438 \u0441\u043e\u043e\u0442\u043d\u043e\u0441\u0438\u0442\u044c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0441 \u0437\u0430\u0434\u0430\u0447\u0430\u043c\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u0438\u0445 \u0432\u044b\u0431\u043e\u0440 \u043d\u0435 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u0442 \u0442\u0440\u0443\u0434\u0430.<\/p>\n\n\n    <\/div> <!-- .mediaSP__content end -->\n\n<a class=\"mediaReadAlso\" href=\"https:\/\/para.school\/ru\/blog\/analytics\/zachem-nyzhnu-utm-metki\">\n    <div class=\"mediaReadAlso__img\">\n        <picture class=\"mediaPicture\">\n            <img decoding=\"async\" width=\"90\" height=\"90\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/block_5278-90x90.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\u0417\u0430\u0447\u0435\u043c \u043d\u0443\u0436\u043d\u044b UTM-\u043c\u0435\u0442\u043a\u0438 \u0438 \u0447\u0442\u043e \u043e\u043d\u0438 \u0438\u0437 \u0441\u0435\u0431\u044f \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442\" \/>        <\/picture>\n    <\/div>\n    <div class=\"mediaReadAlso__block\">\n        <div class=\"mediaReadAlso__subtitle\">\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435<\/div>\n        <div class=\"mediaReadAlso__title\">\u0417\u0430\u0447\u0435\u043c \u043d\u0443\u0436\u043d\u044b UTM-\u043c\u0435\u0442\u043a\u0438 \u0438 \u0447\u0442\u043e \u043e\u043d\u0438 \u0438\u0437 \u0441\u0435\u0431\u044f \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442<\/div>\n        <div class=\"mediaReadAlso__info\">\n            <div class=\"mediaReadAlso__info-item mediaReadAlso__info-item_date\">9 \u0430\u0432\u0433\u0443\u0441\u0442\u0430 2021<\/div>\n            <div class=\"mediaReadAlso__info-additional\">\n                <div class=\"mediaReadAlso__info-item\">\n                    <svg width=\"12\" height=\"12\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M2.687 10.338V8.25H1.5a.75.75 0 0 1-.75-.75v-6A.75.75 0 0 1 1.5.75h9a.75.75 0 0 1 .75.75v6a.75.75 0 0 1-.75.75H5.054l-2.367 2.088z\" fill-rule=\"nonzero\" stroke=\"currentColor\" stroke-width=\"1.5\" fill=\"none\"><\/path>\n                    <\/svg>\n                    <span>0<\/span>\n                <\/div>\n                <div class=\"mediaReadAlso__info-item\">\n                    <svg width=\"12\" height=\"12\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M6 0c3.308 0 6 2.691 6 6 0 3.308-2.692 6-6 6-3.309 0-6-2.692-6-6C0 2.69 2.691 0 6 0zm0 10.29A4.295 4.295 0 0 0 10.29 6 4.295 4.295 0 0 0 6 1.71 4.295 4.295 0 0 0 1.71 6 4.295 4.295 0 0 0 6 10.29zm2.846-3.215A.855.855 0 1 1 7.817 8.44L5.485 6.682a.852.852 0 0 1-.334-.758c-.002-.02-.006-.038-.006-.057V2.862a.855.855 0 1 1 1.71 0v2.712l1.991 1.5z\" fill=\"currentColor\" fill-rule=\"nonzero\"><\/path>\n                    <\/svg>\n                    <span><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\"><\/span><\/span> \u043c\u0438\u043d.<\/span>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n    <div class=\"mediaSP__content\"> <!-- .mediaSP__content start -->\n","protected":false},"excerpt":{"rendered":"<p>\u042d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0432 SMM \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0432 \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0435. \u042d\u0442\u043e \u0437\u043d\u0430\u0447\u0438\u0442, \u0447\u0442\u043e \u043d\u0435\u043b\u044c\u0437\u044f \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u043d\u0430 \u0446\u0438\u0444\u0440\u0443 \u043e\u0445\u0432\u0430\u0442\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0439 \u0437\u0430 \u043c\u0435\u0441\u044f\u0446 \u0438 \u043f\u043e\u043d\u044f\u0442\u044c, \u0447\u0442\u043e \u044d\u0442\u043e \u0445\u043e\u0440\u043e\u0448\u0438\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c. \u0412\u0441\u0435\u0433\u0434\u0430 \u043d\u0443\u0436\u043d\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c, \u043a\u0430\u043a \u044d\u0442\u043e\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u0438\u0437\u043c\u0435\u043d\u0438\u043b\u0441\u044f \u0432 \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0435, \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0438\u043c\u0438 \u043f\u0435\u0440\u0438\u043e\u0434\u0430\u043c\u0438. \u041e\u0434\u043d\u0430\u043a\u043e \u0435\u0441\u0442\u044c \u0438 \u0442\u0430\u043a\u0438\u0435 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b, \u043d\u0443\u0436\u043d\u0443\u044e \u0432\u0435\u043b\u0438\u0447\u0438\u043d\u0443 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043c\u043e\u0436\u043d\u043e \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u0432 \u043f\u043b\u0430\u043d\u0435, \u0430 \u043f\u043e\u0442\u043e\u043c \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u0442\u044c \u043e\u0436\u0438\u0434\u0430\u043d\u0438\u044f \u0441 \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c\u0438. \u0412 \u044d\u0442\u043e\u043c \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0435 \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u043c\u0441\u044f, \u043a\u0430\u043a \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0442\u0443 \u0434\u043e\u0432\u043e\u043b\u044c\u043d\u043e \u0442\u043e\u043d\u043a\u0443\u044e \u043c\u0430\u0442\u0435\u0440\u0438\u044e \u2013 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0432 SMM.<\/p>\n","protected":false},"author":5,"featured_media":6686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-6684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KPI \u0432 SMM: \u043a\u0430\u043a \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c SMM \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f<\/title>\n<meta name=\"description\" content=\"\u041a\u0430\u043a \u043c\u043e\u0436\u043d\u043e \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c SMM-\u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f? \u0424\u043e\u0440\u043c\u0443\u043b\u044b KPI \u0434\u043b\u044f \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u043e\u0431\u0449\u0438\u0445, \u0438\u043c\u0438\u0434\u0436\u0435\u0432\u044b\u0445 \u0438 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/para.school\/ru\/blog\/smm\/kak-otsenit-effektivnost-smm-prodvizhenija\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KPI \u0432 SMM: \u043a\u0430\u043a \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c SMM \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f\" \/>\n<meta property=\"og:description\" content=\"\u041a\u0430\u043a \u043c\u043e\u0436\u043d\u043e \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c SMM-\u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f? \u0424\u043e\u0440\u043c\u0443\u043b\u044b KPI \u0434\u043b\u044f \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u043e\u0431\u0449\u0438\u0445, \u0438\u043c\u0438\u0434\u0436\u0435\u0432\u044b\u0445 \u0438 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/para.school\/ru\/blog\/smm\/kak-otsenit-effektivnost-smm-prodvizhenija\" \/>\n<meta property=\"og:site_name\" content=\"para.school\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/para.school.official\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-29T18:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-31T11:35:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/block_5372-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andriyets Tanya\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andriyets Tanya\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 \u043c\u0438\u043d\u0443\u0442\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/para.school\/ru\/blog\/smm\/kak-otsenit-effektivnost-smm-prodvizhenija#article\",\"isPartOf\":{\"@id\":\"https:\/\/para.school\/ru\/blog\/smm\/kak-otsenit-effektivnost-smm-prodvizhenija\"},\"author\":{\"name\":\"Andriyets Tanya\",\"@id\":\"https:\/\/para.school\/ru#\/schema\/person\/abbb158d07e26290962fe9925366a841\"},\"headline\":\"\u041a\u0430\u043a \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c SMM \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f: \u0444\u043e\u0440\u043c\u0443\u043b\u044b KPI\",\"datePublished\":\"2021-09-29T18:15:00+00:00\",\"dateModified\":\"2023-07-31T11:35:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/para.school\/ru\/blog\/smm\/kak-otsenit-effektivnost-smm-prodvizhenija\"},\"wordCount\":832,\"publisher\":{\"@id\":\"https:\/\/para.school\/ru#organization\"},\"articleSection\":[\"SMM\"],\"inLanguage\":\"ru-RU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/para.school\/ru\/blog\/smm\/kak-otsenit-effektivnost-smm-prodvizhenija\",\"url\":\"https:\/\/para.school\/ru\/blog\/smm\/kak-otsenit-effektivnost-smm-prodvizhenija\",\"name\":\"KPI \u0432 SMM: \u043a\u0430\u043a \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c SMM \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f\",\"isPartOf\":{\"@id\":\"https:\/\/para.school\/ru#website\"},\"datePublished\":\"2021-09-29T18:15:00+00:00\",\"dateModified\":\"2023-07-31T11:35:28+00:00\",\"description\":\"\u041a\u0430\u043a \u043c\u043e\u0436\u043d\u043e \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c SMM-\u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f? \u0424\u043e\u0440\u043c\u0443\u043b\u044b KPI \u0434\u043b\u044f \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u043e\u0431\u0449\u0438\u0445, \u0438\u043c\u0438\u0434\u0436\u0435\u0432\u044b\u0445 \u0438 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438.\",\"breadcrumb\":{\"@id\":\"https:\/\/para.school\/ru\/blog\/smm\/kak-otsenit-effektivnost-smm-prodvizhenija#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/para.school\/ru\/blog\/smm\/kak-otsenit-effektivnost-smm-prodvizhenija\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/para.school\/ru\/blog\/smm\/kak-otsenit-effektivnost-smm-prodvizhenija#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u041f\u0430\u0440\u0430\",\"item\":\"https:\/\/para.school\/ru\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SMM\",\"item\":\"https:\/\/para.school\/ru\/blog\/smm\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u041a\u0430\u043a \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c SMM \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f: \u0444\u043e\u0440\u043c\u0443\u043b\u044b KPI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/para.school\/ru#website\",\"url\":\"https:\/\/para.school\/ru\",\"name\":\"para.school\",\"description\":\"\u0448\u043a\u043e\u043b\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0445 \u043d\u0430\u0432\u0438\u0447\u043e\u043a \u043f\u0430\u0440\u0430\",\"publisher\":{\"@id\":\"https:\/\/para.school\/ru#organization\"},\"alternateName\":\"\u0448\u043a\u043e\u043b\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0445 \u043d\u0430\u0444\u0438\u0447\u043e\u043a\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/para.school\/ru?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/para.school\/ru#organization\",\"name\":\"para.school\",\"url\":\"https:\/\/para.school\/ru\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/para.school\/ru#\/schema\/logo\/image\/\",\"url\":\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/main-ua-cover.png\",\"contentUrl\":\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/main-ua-cover.png\",\"width\":600,\"height\":338,\"caption\":\"para.school\"},\"image\":{\"@id\":\"https:\/\/para.school\/ru#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/para.school.official\",\"https:\/\/www.instagram.com\/para.school\/\",\"https:\/\/t.me\/para_school_official\",\"https:\/\/www.youtube.com\/user\/aaburenok\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/para.school\/ru#\/schema\/person\/abbb158d07e26290962fe9925366a841\",\"name\":\"Andriyets Tanya\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/para.school\/ru#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/74d2d0f30b9cd7898b79d2dffad06350d5af04aab1c4695f5c82722864f64f00?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/74d2d0f30b9cd7898b79d2dffad06350d5af04aab1c4695f5c82722864f64f00?s=96&d=mm&r=g\",\"caption\":\"Andriyets Tanya\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"KPI \u0432 SMM: \u043a\u0430\u043a \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c SMM \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f","description":"\u041a\u0430\u043a \u043c\u043e\u0436\u043d\u043e \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c SMM-\u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f? \u0424\u043e\u0440\u043c\u0443\u043b\u044b KPI \u0434\u043b\u044f \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u043e\u0431\u0449\u0438\u0445, \u0438\u043c\u0438\u0434\u0436\u0435\u0432\u044b\u0445 \u0438 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/para.school\/ru\/blog\/smm\/kak-otsenit-effektivnost-smm-prodvizhenija","og_locale":"ru_RU","og_type":"article","og_title":"KPI \u0432 SMM: \u043a\u0430\u043a \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c SMM \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f","og_description":"\u041a\u0430\u043a \u043c\u043e\u0436\u043d\u043e \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c SMM-\u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f? \u0424\u043e\u0440\u043c\u0443\u043b\u044b KPI \u0434\u043b\u044f \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u043e\u0431\u0449\u0438\u0445, \u0438\u043c\u0438\u0434\u0436\u0435\u0432\u044b\u0445 \u0438 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438.","og_url":"https:\/\/para.school\/ru\/blog\/smm\/kak-otsenit-effektivnost-smm-prodvizhenija","og_site_name":"para.school","article_publisher":"https:\/\/www.facebook.com\/para.school.official","article_published_time":"2021-09-29T18:15:00+00:00","article_modified_time":"2023-07-31T11:35:28+00:00","og_image":[{"width":600,"height":400,"url":"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/block_5372-1.jpg","type":"image\/jpeg"}],"author":"Andriyets Tanya","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"Andriyets Tanya","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"5 \u043c\u0438\u043d\u0443\u0442"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/para.school\/ru\/blog\/smm\/kak-otsenit-effektivnost-smm-prodvizhenija#article","isPartOf":{"@id":"https:\/\/para.school\/ru\/blog\/smm\/kak-otsenit-effektivnost-smm-prodvizhenija"},"author":{"name":"Andriyets Tanya","@id":"https:\/\/para.school\/ru#\/schema\/person\/abbb158d07e26290962fe9925366a841"},"headline":"\u041a\u0430\u043a \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c SMM \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f: \u0444\u043e\u0440\u043c\u0443\u043b\u044b KPI","datePublished":"2021-09-29T18:15:00+00:00","dateModified":"2023-07-31T11:35:28+00:00","mainEntityOfPage":{"@id":"https:\/\/para.school\/ru\/blog\/smm\/kak-otsenit-effektivnost-smm-prodvizhenija"},"wordCount":832,"publisher":{"@id":"https:\/\/para.school\/ru#organization"},"articleSection":["SMM"],"inLanguage":"ru-RU"},{"@type":"WebPage","@id":"https:\/\/para.school\/ru\/blog\/smm\/kak-otsenit-effektivnost-smm-prodvizhenija","url":"https:\/\/para.school\/ru\/blog\/smm\/kak-otsenit-effektivnost-smm-prodvizhenija","name":"KPI \u0432 SMM: \u043a\u0430\u043a \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c SMM \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f","isPartOf":{"@id":"https:\/\/para.school\/ru#website"},"datePublished":"2021-09-29T18:15:00+00:00","dateModified":"2023-07-31T11:35:28+00:00","description":"\u041a\u0430\u043a \u043c\u043e\u0436\u043d\u043e \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c SMM-\u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f? \u0424\u043e\u0440\u043c\u0443\u043b\u044b KPI \u0434\u043b\u044f \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u043e\u0431\u0449\u0438\u0445, \u0438\u043c\u0438\u0434\u0436\u0435\u0432\u044b\u0445 \u0438 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438.","breadcrumb":{"@id":"https:\/\/para.school\/ru\/blog\/smm\/kak-otsenit-effektivnost-smm-prodvizhenija#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/para.school\/ru\/blog\/smm\/kak-otsenit-effektivnost-smm-prodvizhenija"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/para.school\/ru\/blog\/smm\/kak-otsenit-effektivnost-smm-prodvizhenija#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u041f\u0430\u0440\u0430","item":"https:\/\/para.school\/ru"},{"@type":"ListItem","position":2,"name":"SMM","item":"https:\/\/para.school\/ru\/blog\/smm"},{"@type":"ListItem","position":3,"name":"\u041a\u0430\u043a \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c SMM \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f: \u0444\u043e\u0440\u043c\u0443\u043b\u044b KPI"}]},{"@type":"WebSite","@id":"https:\/\/para.school\/ru#website","url":"https:\/\/para.school\/ru","name":"para.school","description":"\u0448\u043a\u043e\u043b\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0445 \u043d\u0430\u0432\u0438\u0447\u043e\u043a \u043f\u0430\u0440\u0430","publisher":{"@id":"https:\/\/para.school\/ru#organization"},"alternateName":"\u0448\u043a\u043e\u043b\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0445 \u043d\u0430\u0444\u0438\u0447\u043e\u043a","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/para.school\/ru?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ru-RU"},{"@type":"Organization","@id":"https:\/\/para.school\/ru#organization","name":"para.school","url":"https:\/\/para.school\/ru","logo":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/para.school\/ru#\/schema\/logo\/image\/","url":"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/main-ua-cover.png","contentUrl":"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/main-ua-cover.png","width":600,"height":338,"caption":"para.school"},"image":{"@id":"https:\/\/para.school\/ru#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/para.school.official","https:\/\/www.instagram.com\/para.school\/","https:\/\/t.me\/para_school_official","https:\/\/www.youtube.com\/user\/aaburenok"]},{"@type":"Person","@id":"https:\/\/para.school\/ru#\/schema\/person\/abbb158d07e26290962fe9925366a841","name":"Andriyets Tanya","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/para.school\/ru#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/74d2d0f30b9cd7898b79d2dffad06350d5af04aab1c4695f5c82722864f64f00?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/74d2d0f30b9cd7898b79d2dffad06350d5af04aab1c4695f5c82722864f64f00?s=96&d=mm&r=g","caption":"Andriyets Tanya"}}]}},"_links":{"self":[{"href":"https:\/\/para.school\/ru\/wp-json\/wp\/v2\/posts\/6684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/para.school\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/para.school\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/para.school\/ru\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/para.school\/ru\/wp-json\/wp\/v2\/comments?post=6684"}],"version-history":[{"count":19,"href":"https:\/\/para.school\/ru\/wp-json\/wp\/v2\/posts\/6684\/revisions"}],"predecessor-version":[{"id":9135,"href":"https:\/\/para.school\/ru\/wp-json\/wp\/v2\/posts\/6684\/revisions\/9135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/para.school\/ru\/wp-json\/wp\/v2\/media\/6686"}],"wp:attachment":[{"href":"https:\/\/para.school\/ru\/wp-json\/wp\/v2\/media?parent=6684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/para.school\/ru\/wp-json\/wp\/v2\/categories?post=6684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/para.school\/ru\/wp-json\/wp\/v2\/tags?post=6684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}