{"id":6046,"date":"2021-08-02T18:13:00","date_gmt":"2021-08-02T18:13:00","guid":{"rendered":"https:\/\/para.school\/?p=6046"},"modified":"2023-08-11T16:19:53","modified_gmt":"2023-08-11T16:19:53","slug":"ystanovka-google-analytics-na-sajt-cherez-google-tag-manager","status":"publish","type":"post","link":"https:\/\/para.school\/ru\/blog\/analytics\/ystanovka-google-analytics-na-sajt-cherez-google-tag-manager","title":{"rendered":"\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 Google Analytics \u043d\u0430 \u0441\u0430\u0439\u0442 \u0447\u0435\u0440\u0435\u0437 Google Tag Manager"},"content":{"rendered":"        <\/div> <!-- .mediaSP__content end -->\n    <\/div> <!-- .mediaSP__center end -->\n    <div class=\"mediaSP__content\"> <!-- .mediaSP__content start -->\n        <div class=\"mediaSP__wideContent\">\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/0f89a0ed9afb5179221c623512bfdf4a.jpg\" alt=\"\" class=\"wp-image-6049\" style=\"width:345px;height:345px\" width=\"345\" height=\"345\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/0f89a0ed9afb5179221c623512bfdf4a.jpg 700w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/0f89a0ed9afb5179221c623512bfdf4a-400x400.jpg 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/0f89a0ed9afb5179221c623512bfdf4a-90x90.jpg 90w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 Google Tag Manager<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Tag Manager (GTM, \u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440 \u0442\u0435\u0433\u043e\u0432) \u2014 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u043e\u0442 Google, \u0434\u043b\u044f \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0442\u0435\u0433\u0430\u043c\u0438 \u0438 \u043a\u043e\u0434\u0430\u043c\u0438 \u0441\u0438\u0441\u0442\u0435\u043c \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0434\u0440\u0443\u0433\u0438\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0420\u0430\u043d\u044c\u0448\u0435 \u0432\u0441\u0435 \u044d\u0442\u0438 \u0442\u0435\u0433\u0438 \u0438 \u043a\u043e\u0434\u044b \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u043b\u043e\u0441\u044c \u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043f\u0440\u044f\u043c\u043e \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0441\u0430\u0439\u0442\u0430, \u0447\u0442\u043e \u0441\u043b\u0435\u0433\u043a\u0430 \u0437\u0430\u0445\u043b\u0430\u043c\u043b\u044f\u043b\u043e \u043a\u043e\u0434 \u0438 \u0434\u0430\u0436\u0435 \u0437\u0430\u043c\u0435\u0434\u043b\u044f\u043b\u043e \u0441\u043a\u043e\u0440\u043e\u0441\u0442\u044c \u0437\u0430\u0433\u0440\u0443\u0437\u043a\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b. \u0421\u0435\u0439\u0447\u0430\u0441 \u0432\u0441\u0435 \u0442\u0435\u0433\u0438 \u0437\u0430\u0433\u0440\u0443\u0436\u0430\u044e\u0442\u0441\u044f \u0432 GTM, \u0430 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0442\u043e\u043b\u044c\u043a\u043e \u043e\u0434\u0438\u043d \u043a\u043e\u0434 \u2014 \u043a\u043e\u0434 GTM.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0415\u0449\u0435 \u043e\u0434\u0438\u043d \u043f\u043b\u044e\u0441: \u0440\u0430\u043d\u044c\u0448\u0435 \u043a\u0430\u0436\u0434\u044b\u0439 \u0440\u0430\u0437 \u0434\u043b\u044f \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u043d\u043e\u0432\u043e\u0433\u043e \u0442\u0435\u0433\u0430 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u043b\u043e\u0441\u044c \u043e\u0431\u0440\u0430\u0449\u0430\u0442\u044c\u0441\u044f \u043a \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0438\u0441\u0442\u0443, \u0430 \u0442\u0435\u043f\u0435\u0440\u044c \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0438\u0441\u0442 \u043e\u0434\u0438\u043d \u0440\u0430\u0437 \u0443\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u0435\u0442 \u043a\u043e\u0434 GTM \u043d\u0430 \u0441\u0430\u0439\u0442, \u0430 \u0432\u0441\u0435 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u0442\u0435\u0433\u0430\u043c\u0438 \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u0442 \u0447\u0435\u0440\u0435\u0437 \u0430\u0434\u043c\u0438\u043d\u043a\u0443 GTM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u0434\u044b\u0442\u043e\u0436\u0438\u043c, \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043f\u043b\u044e\u0441\u044b \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440\u043e\u043c \u0442\u0435\u0433\u043e\u0432:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u0423\u043f\u0440\u043e\u0449\u0435\u043d\u0438\u0435 \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u0442\u0435\u0433\u0430\u043c\u0438.<\/li>\n\n\n\n<li>\u042d\u043a\u043e\u043d\u043e\u043c\u0438\u044f \u0437\u0430\u0442\u0440\u0430\u0442 \u0438 \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u043e\u0432.<\/li>\n\n\n\n<li>\u0423\u0441\u043a\u043e\u0440\u0435\u043d\u0438\u0435 \u0437\u0430\u0433\u0440\u0443\u0437\u043a\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446.<\/li>\n<\/ol>\n\n\n        <\/div> <!-- .mediaSP__wideContent end -->\n    <\/div> <!-- .mediaSP__content end -->\n    <div class=\"mediaSP__center\"> <!-- .mediaSP__center start -->\n        <div class=\"mediaSP__content\"> <!-- .mediaSP__content start -->\n\n\n    <\/div> <!-- .mediaSP__content end -->\n\n<a class=\"mediaReadAlso\" href=\"https:\/\/para.school\/ru\/blog\/analytics\/ystanovka-gtm-detalnaja-instryktsija\">\n    <div class=\"mediaReadAlso__img\">\n        <picture class=\"mediaPicture\">\n            <img decoding=\"async\" width=\"90\" height=\"90\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/06\/block_4602-90x90.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\u041a\u0430\u043a \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c Google Tag Manager \u043d\u0430 \u0441\u0432\u043e\u0439 \u0441\u0430\u0439\u0442: \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u0430\u044f \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u044f\" \/>        <\/picture>\n    <\/div>\n    <div class=\"mediaReadAlso__block\">\n        <div class=\"mediaReadAlso__subtitle\">\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435<\/div>\n        <div class=\"mediaReadAlso__title\">\u041a\u0430\u043a \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c Google Tag Manager \u043d\u0430 \u0441\u0432\u043e\u0439 \u0441\u0430\u0439\u0442: \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u0430\u044f \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u044f<\/div>\n        <div class=\"mediaReadAlso__info\">\n            <div class=\"mediaReadAlso__info-item mediaReadAlso__info-item_date\">4 \u044f\u043d\u0432\u0430\u0440\u044f 2021<\/div>\n            <div class=\"mediaReadAlso__info-additional\">\n                <div class=\"mediaReadAlso__info-item\">\n                    <svg width=\"12\" height=\"12\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M2.687 10.338V8.25H1.5a.75.75 0 0 1-.75-.75v-6A.75.75 0 0 1 1.5.75h9a.75.75 0 0 1 .75.75v6a.75.75 0 0 1-.75.75H5.054l-2.367 2.088z\" fill-rule=\"nonzero\" stroke=\"currentColor\" stroke-width=\"1.5\" fill=\"none\"><\/path>\n                    <\/svg>\n                    <span>0<\/span>\n                <\/div>\n                <div class=\"mediaReadAlso__info-item\">\n                    <svg width=\"12\" height=\"12\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M6 0c3.308 0 6 2.691 6 6 0 3.308-2.692 6-6 6-3.309 0-6-2.692-6-6C0 2.69 2.691 0 6 0zm0 10.29A4.295 4.295 0 0 0 10.29 6 4.295 4.295 0 0 0 6 1.71 4.295 4.295 0 0 0 1.71 6 4.295 4.295 0 0 0 6 10.29zm2.846-3.215A.855.855 0 1 1 7.817 8.44L5.485 6.682a.852.852 0 0 1-.334-.758c-.002-.02-.006-.038-.006-.057V2.862a.855.855 0 1 1 1.71 0v2.712l1.991 1.5z\" fill=\"currentColor\" fill-rule=\"nonzero\"><\/path>\n                    <\/svg>\n                    <span><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\"><\/span><\/span> \u043c\u0438\u043d.<\/span>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n    <div class=\"mediaSP__content\"> <!-- .mediaSP__content start -->\n\n\n\n<h2 class=\"wp-block-heading\">\u041a\u0430\u043a \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c Google Analytics \u043d\u0430 \u0441\u0430\u0439\u0442 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e Tag Manager?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u0421\u043e\u0437\u0434\u0430\u0435\u043c \u043d\u043e\u0432\u044b\u0439 \u0430\u043a\u043a\u0430\u0443\u043d\u0442 GTM \u0438 \u0443\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u0435\u043c \u043d\u0430 \u0441\u0430\u0439\u0442<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0410\u0432\u0442\u043e\u0440\u0438\u0437\u0443\u0435\u043c\u0441\u044f&nbsp;<a href=\"https:\/\/tagmanager.google.com\/#\/admin\/accounts\/create\">\u043d\u0430 \u0441\u0430\u0439\u0442\u0435 GTM<\/a>.<\/strong><br>\u0416\u0435\u043b\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u044d\u0442\u043e \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430 Google, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0437\u0430\u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u043d Google Analytics.<\/li>\n\n\n\n<li><strong>\u0414\u043e\u0431\u0430\u0432\u043b\u044f\u0435\u043c \u043d\u043e\u0432\u044b\u0439 \u0430\u043a\u043a\u0430\u0443\u043d\u0442.<\/strong><br>\u0417\u0430\u043f\u043e\u043b\u043d\u044f\u0435\u043c \u0444\u043e\u0440\u043c\u0443:<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114467.jpg\" data-rel=\"lightbox-gallery-k8hOo7dd\" data-rl_title=\"\" data-rl_caption=\"\u0417\u0430\u043f\u043e\u043b\u043d\u044f\u0435\u043c \u0444\u043e\u0440\u043c\u0443 \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430 Google Tag Manager\" title=\"\"><img decoding=\"async\" width=\"857\" height=\"630\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114467.jpg\" alt=\"\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430 Google Tag Manager\" class=\"wp-image-6050\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114467.jpg 857w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114467-400x294.jpg 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114467-768x565.jpg 768w\" sizes=\"(max-width: 857px) 100vw, 857px\" \/><\/a><figcaption class=\"wp-element-caption\"><sub>\u0417\u0430\u043f\u043e\u043b\u043d\u044f\u0435\u043c \u0444\u043e\u0440\u043c\u0443 \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430 Google Tag Manager<\/sub><\/figcaption><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>\u0423\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u043c \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430, \u043c\u043e\u0436\u043d\u043e \u043b\u044e\u0431\u043e\u0435, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u0441\u0430\u0439\u0442\u0430.<\/li>\n\n\n\n<li>\u0412\u044b\u0431\u0438\u0440\u0430\u0435\u043c \u0441\u0442\u0440\u0430\u043d\u0443.<\/li>\n\n\n\n<li>\u0423\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u043c \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0430, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0430\u0434\u0440\u0435\u0441 \u0441\u0430\u0439\u0442\u0430.<\/li>\n\n\n\n<li>\u0412\u044b\u0431\u0438\u0440\u0430\u0435\u043c \u0446\u0435\u043b\u0435\u0432\u0443\u044e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u043f\u043b\u0430\u043d\u0438\u0440\u0443\u0435\u043c \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0442\u0440\u0430\u0444\u0438\u043a.<\/li>\n\n\n\n<li>\u041d\u0430\u0436\u0438\u043c\u0430\u0435\u043c \u00ab\u0421\u043e\u0437\u0434\u0430\u0442\u044c\u00bb \u0438 \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0435\u043c \u0443\u0441\u043b\u043e\u0432\u0438\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u0442\u0435\u0433\u043e\u0432.<\/li>\n<\/ul>\n\n\n    <\/div> <!-- .mediaSP__content end -->\n\n<div class=\"mediaQuote\">\n    <div class=\"mediaQuote__symbol\">\n        <svg width=\"52\" height=\"42\" viewBox=\"0 0 52 42\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path opacity=\"0.5\" d=\"M28.32 26.4C28.32 23.3067 28.9067 20.2667 30.08 17.28C31.2533 14.2933 32.5867 11.84 34.08 9.92001C35.68 8 37.3867 6.24001 39.2 4.64001C41.12 2.93334 42.56 1.81334 43.52 1.28C44.48 0.640004 45.12 0.213337 45.44 0L50.88 5.44001C50.24 6.08 49.44 6.93334 48.48 8C47.52 9.06667 46.24 10.88 44.64 13.44C43.04 16 42.24 18.08 42.24 19.68C44.9067 20.1067 47.1467 21.3867 48.96 23.52C50.7733 25.6533 51.68 28.1067 51.68 30.88C51.68 33.9733 50.6133 36.5867 48.48 38.72C46.3467 40.7467 43.7333 41.76 40.64 41.76C37.0133 41.76 34.0267 40.3733 31.68 37.6C29.44 34.72 28.32 30.9867 28.32 26.4ZM0 26.4C0 23.3067 0.586667 20.2667 1.76 17.28C2.93333 14.2933 4.32 11.84 5.92 9.92001C7.52 7.89334 9.17333 6.13334 10.88 4.64001C12.6933 3.04 14.1333 1.92 15.2 1.28C16.2667 0.533339 16.9067 0.106672 17.12 0L22.56 5.44001C21.92 6.08 21.12 6.93334 20.16 8C19.2 9.06667 17.92 10.88 16.32 13.44C14.72 16 13.92 18.08 13.92 19.68C16.5867 20.1067 18.8267 21.3867 20.64 23.52C22.4533 25.6533 23.36 28.1067 23.36 30.88C23.36 33.9733 22.2933 36.5867 20.16 38.72C18.0267 40.7467 15.36 41.76 12.16 41.76C8.64 41.76 5.70667 40.32 3.36 37.44C1.12 34.56 0 30.88 0 26.4Z\" 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\u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u043e\u0432. \u0421\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0442 \u0442\u0438\u043f\u044b \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u043e\u0432 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432, AMP-\u0441\u0442\u0440\u0430\u043d\u0438\u0446, \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 Android \u0438 iOS.<\/i><\/p>\n    <\/div>\n<\/div>\n\n    <div class=\"mediaSP__content\"> <!-- .mediaSP__content start -->\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0423\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u0435\u043c GTM \u043d\u0430 \u0441\u0430\u0439\u0442.<\/strong><br>\u041f\u043e\u0441\u043b\u0435 \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u044f \u0443\u0441\u043b\u043e\u0432\u0438\u0439 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f, \u043e\u0442\u043a\u0440\u043e\u0435\u0442\u0441\u044f \u043e\u043a\u043d\u043e \u0441 \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442\u0430\u043c\u0438 \u043a\u043e\u0434\u0430 GTM. \u0422\u0430\u043c \u0431\u0443\u0434\u0435\u0442 \u043d\u0430\u043f\u0438\u0441\u0430\u043d\u043e, \u043a\u0430\u043a\u0438\u0435 \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442\u044b \u0432 \u043a\u0430\u043a\u0438\u0435 \u0440\u0430\u0437\u0434\u0435\u043b\u044b \u043a\u043e\u0434\u0430 \u043d\u0443\u0436\u043d\u043e \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c.<br>\u041f\u0435\u0440\u0435\u0434\u0430\u0439\u0442\u0435 \u044d\u0442\u043e \u0441\u0432\u043e\u0435\u043c\u0443 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0438\u0441\u0442\u0443 \u0438\u043b\u0438 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0435 \u043d\u0430 \u0441\u0430\u0439\u0442 \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e.<br>\u0410 \u0432\u043e\u0442 \u043a\u0430\u043a \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u044d\u0442\u043e \u0441\u0430\u043c\u043e\u043c\u0443 \u0438\u0449\u0438\u0442\u0435 \u0432 \u0441\u043f\u0440\u0430\u0432\u043a\u0435 \u043a CMS \u0432\u0430\u0448\u0435\u0433\u043e \u0441\u0430\u0439\u0442\u0430, \u0442\u0430\u043a \u043a\u0430\u043a \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u043e\u0447\u0435\u043d\u044c \u043e\u0442\u043b\u0438\u0447\u0430\u044e\u0442\u0441\u044f.<br>\u041e\u043a\u043d\u043e GTM \u043d\u0435 \u0437\u0430\u043a\u0440\u044b\u0432\u0430\u0435\u043c, \u043d\u0430\u043c \u0434\u0430\u043b\u044c\u0448\u0435 \u0435\u0449\u0435 \u0441 \u043d\u0438\u043c \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114466.jpg\" data-rel=\"lightbox-gallery-k8hOo7dd\" data-rl_title=\"\" data-rl_caption=\"\u041a\u043e\u0434 GTM \u0434\u043b\u044f \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442\" title=\"\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114466-1024x502.jpg\" alt=\"\u041a\u043e\u0434 GTM \u0434\u043b\u044f \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442\" class=\"wp-image-6051\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114466-1024x502.jpg 1024w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114466-400x196.jpg 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114466-768x377.jpg 768w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114466.jpg 1284w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><sub>\u041a\u043e\u0434 GTM \u0434\u043b\u044f \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442<\/sub><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">\u041d\u0430\u0445\u043e\u0434\u0438\u043c \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 Google Analytics<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0412\u0445\u043e\u0434\u0438\u043c \u0432 \u0430\u043a\u043a\u0430\u0443\u043d\u0442&nbsp;<a href=\"https:\/\/analytics.google.com\/\">Google \u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438<\/a>.<\/li>\n\n\n\n<li>\u041d\u0430\u0436\u0438\u043c\u0430\u0435\u043c \u00ab\u0410\u0434\u043c\u0438\u043d\u0438\u0441\u0442\u0440\u0430\u0442\u043e\u0440\u00bb \u0432 \u043b\u0435\u0432\u043e\u043c \u043d\u0438\u0436\u043d\u0435\u043c \u0443\u0433\u043b\u0443.<\/li>\n\n\n\n<li>\u0412 \u043f\u0435\u0440\u0432\u043e\u043c \u0441\u0442\u043e\u043b\u0431\u0446\u0435 \u00ab\u0410\u043a\u043a\u0430\u0443\u043d\u0442\u00bb \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u043d\u0443\u0436\u043d\u044b\u0439 \u0430\u043a\u043a\u0430\u0443\u043d\u0442.<\/li>\n\n\n\n<li>\u0412\u043e \u0432\u0442\u043e\u0440\u043e\u043c \u0441\u0442\u043e\u043b\u0431\u0446\u0435 \u00ab\u0420\u0435\u0441\u0443\u0440\u0441\u00bb \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u043d\u0443\u0436\u043d\u044b\u0439 \u0440\u0435\u0441\u0443\u0440\u0441.<\/li>\n\n\n\n<li><em><strong>\u0414\u043b\u044f Universal Analytics:<\/strong><\/em>\n<ol class=\"wp-block-list\">\n<li>\u0412 \u0440\u0430\u0437\u0434\u0435\u043b\u0435 \u00ab\u0420\u0435\u0441\u0443\u0440\u0441\u00bb \u043d\u0430\u0436\u043c\u0438\u0442\u0435 \u00ab\u041e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435\u00bb &gt; \u00ab\u041a\u043e\u0434 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f\u00bb. \u0418\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u043c\u043e\u0436\u043d\u043e \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0432 \u0432\u0435\u0440\u0445\u043d\u0435\u0439 \u0447\u0430\u0441\u0442\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b.<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114468.jpg\" data-rel=\"lightbox-gallery-k8hOo7dd\" data-rl_title=\"\" data-rl_caption=\"\u041a\u0430\u043a \u043d\u0430\u0439\u0442\u0438 \u043a\u043e\u0434 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f Google Universal Analytics\" title=\"\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114468-1024x502.jpg\" alt=\"\u041a\u0430\u043a \u043d\u0430\u0439\u0442\u0438 \u043a\u043e\u0434 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f Google Universal Analytics\" class=\"wp-image-6052\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114468-1024x502.jpg 1024w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114468-400x196.jpg 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114468-768x377.jpg 768w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114468.jpg 1284w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><sub>\u041a\u0430\u043a \u043d\u0430\u0439\u0442\u0438 \u043a\u043e\u0434 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f Google Universal Analytics<\/sub><\/figcaption><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>\u0414\u043b\u044f Google Analytics 4:<\/em><\/strong>\n<ul class=\"wp-block-list\">\n<li>\u0412 \u0440\u0430\u0437\u0434\u0435\u043b\u0435 \u00ab\u0420\u0435\u0441\u0443\u0440\u0441\u00bb \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u043c \u0432 \u0440\u0430\u0437\u0434\u0435\u043b \u00ab\u041f\u043e\u0442\u043e\u043a\u0438 \u0434\u0430\u043d\u043d\u044b\u0445\u00bb \u0438 \u043d\u0430\u0436\u0438\u043c\u0430\u0435\u043c \u043d\u0430 \u043d\u0443\u0436\u043d\u044b\u0439 \u043f\u043e\u0442\u043e\u043a.<\/li>\n\n\n\n<li>\u041a\u043e\u043f\u0438\u0440\u0443\u0435\u043c \u00ab\u0418\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u043f\u043e\u0442\u043e\u043a\u0430 \u0434\u0430\u043d\u043d\u044b\u0445\u00bb \u0432 \u043f\u0440\u0430\u0432\u043e\u043c \u0432\u0435\u0440\u0445\u043d\u0435\u043c \u0443\u0433\u043b\u0443 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n        <\/div> <!-- .mediaSP__content end -->\n    <\/div> <!-- .mediaSP__center end -->\n\n<div class=\"mediaBigImages\">\n    <!-- For backward compatibility -->\n    \n                <div class=\"mediaBigImages__item\">\n                                    <a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114469.jpg\" data-rel=\"lightbox-gallery-k8hOo7dd\" data-rl_title=\"\" data-rl_caption=\"\u041f\u043e\u0442\u043e\u043a\u0438 \u0434\u0430\u043d\u043d\u044b\u0445 \u0432 Google Analytics 4\" title=\"\">\n                                    <img decoding=\"async\" width=\"630\" height=\"309\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114469.jpg\" class=\"attachment-630x9999 size-630x9999\" alt=\"\u041f\u043e\u0442\u043e\u043a\u0438 \u0434\u0430\u043d\u043d\u044b\u0445 \u0432 Google Analytics 4\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114469.jpg 1284w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114469-400x196.jpg 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114469-1024x502.jpg 1024w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114469-768x377.jpg 768w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/>                                    <\/a>\n                \n                                    <div class=\"mediaBigImages__itemCaption\">\u041f\u043e\u0442\u043e\u043a\u0438 \u0434\u0430\u043d\u043d\u044b\u0445 \u0432 Google Analytics 4<\/div>\n                            <\/div>\n                <div class=\"mediaBigImages__item\">\n                                    <a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114470.jpg\" data-rel=\"lightbox-gallery-k8hOo7dd\" data-rl_title=\"\" data-rl_caption=\"\u0418\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u043f\u043e\u0442\u043e\u043a\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 Google Analytics 4\" title=\"\">\n                                    <img decoding=\"async\" width=\"630\" height=\"309\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114470.jpg\" class=\"attachment-630x9999 size-630x9999\" alt=\"\u0418\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u043f\u043e\u0442\u043e\u043a\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 Google Analytics 4\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114470.jpg 1284w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114470-400x196.jpg 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114470-1024x502.jpg 1024w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114470-768x377.jpg 768w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/>                                    <\/a>\n                \n                                    <div class=\"mediaBigImages__itemCaption\">\u0418\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u043f\u043e\u0442\u043e\u043a\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 Google Analytics 4<\/div>\n                            <\/div>\n    <\/div>\n\n    <div class=\"mediaSP__center\"> <!-- .mediaSP__center start -->\n        <div class=\"mediaSP__content\"> <!-- .mediaSP__content start -->\n\n\n\n<h3 class=\"wp-block-heading\">\u0421\u043e\u0437\u0434\u0430\u0435\u043c \u043d\u043e\u0432\u044b\u0439 \u0442\u0435\u0433 \u0432 Google Tag Manager<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u043c \u0432 \u0440\u0430\u0437\u0434\u0435\u043b \u00ab\u0422\u0435\u0433\u0438\u00bb \u0438 \u043d\u0430\u0436\u0438\u043c\u0430\u0435\u043c \u00ab\u0421\u043e\u0437\u0434\u0430\u0442\u044c\u00bb \u043d\u043e\u0432\u044b\u0439 \u0442\u0435\u0433.<\/li>\n\n\n\n<li>\u041d\u0430\u0436\u0438\u043c\u0430\u0435\u043c \u043d\u0430 \u00ab\u041a\u043e\u043d\u0444\u0438\u0433\u0443\u0440\u0430\u0446\u0438\u044f \u0442\u0435\u0433\u0430\u00bb.<\/li>\n<\/ul>\n\n\n        <\/div> <!-- .mediaSP__content end -->\n    <\/div> <!-- .mediaSP__center end -->\n\n<div class=\"mediaBigImages\">\n    <!-- For backward compatibility -->\n    \n                <div class=\"mediaBigImages__item\">\n                                    <a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114471.jpg\" data-rel=\"lightbox-gallery-k8hOo7dd\" data-rl_title=\"\" data-rl_caption=\"\u0421\u043e\u0437\u0434\u0430\u0435\u043c \u043d\u043e\u0432\u044b\u0439 \u0442\u0435\u0433 \u0432 Google Tag Manager\" title=\"\">\n                                    <img decoding=\"async\" width=\"630\" height=\"309\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114471.jpg\" class=\"attachment-630x9999 size-630x9999\" alt=\"\u0421\u043e\u0437\u0434\u0430\u0435\u043c \u043d\u043e\u0432\u044b\u0439 \u0442\u0435\u0433 \u0432 Google Tag Manager\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114471.jpg 1284w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114471-400x196.jpg 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114471-1024x502.jpg 1024w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114471-768x377.jpg 768w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/>                                    <\/a>\n                \n                                    <div class=\"mediaBigImages__itemCaption\">\u0421\u043e\u0437\u0434\u0430\u0435\u043c \u043d\u043e\u0432\u044b\u0439 \u0442\u0435\u0433 \u0432 Google Tag Manager<\/div>\n                            <\/div>\n                <div class=\"mediaBigImages__item\">\n                                    <a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114477.jpg\" data-rel=\"lightbox-gallery-k8hOo7dd\" data-rl_title=\"\" data-rl_caption=\"\u041d\u0430\u0436\u0438\u043c\u0430\u0435\u043c \u043d\u0430 \u00ab\u041a\u043e\u043d\u0444\u0438\u0433\u0443\u0440\u0430\u0446\u0438\u044f \u0442\u0435\u0433\u0430\u00bb\" title=\"\">\n                                    <img decoding=\"async\" width=\"630\" height=\"309\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114477.jpg\" class=\"attachment-630x9999 size-630x9999\" alt=\"\u041d\u0430\u0436\u0438\u043c\u0430\u0435\u043c \u043d\u0430 \u00ab\u041a\u043e\u043d\u0444\u0438\u0433\u0443\u0440\u0430\u0446\u0438\u044f \u0442\u0435\u0433\u0430\u00bb\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114477.jpg 1284w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114477-400x196.jpg 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114477-1024x502.jpg 1024w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114477-768x377.jpg 768w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/>                                    <\/a>\n                \n                                    <div class=\"mediaBigImages__itemCaption\">\u041d\u0430\u0436\u0438\u043c\u0430\u0435\u043c \u043d\u0430 \u00ab\u041a\u043e\u043d\u0444\u0438\u0433\u0443\u0440\u0430\u0446\u0438\u044f \u0442\u0435\u0433\u0430\u00bb<\/div>\n                            <\/div>\n    <\/div>\n\n    <div class=\"mediaSP__center\"> <!-- .mediaSP__center start -->\n        <div class=\"mediaSP__content\"> <!-- .mediaSP__content start -->\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><strong>\u0414\u043b\u044f Universal Analytics:<\/strong><\/em>\n<ul class=\"wp-block-list\">\n<li>\u0412 \u043e\u0442\u043a\u0440\u044b\u0432\u0448\u0435\u043c\u0441\u044f \u043c\u0435\u043d\u044e \u0441\u043f\u0440\u0430\u0432\u0430 \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u043c \u0442\u0438\u043f \u0442\u0435\u0433\u0430 \u00abGoogle \u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430: Universal Analytics\u00bb.<\/li>\n\n\n\n<li>\u0422\u0438\u043f \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c \u043a\u0430\u043a \u0435\u0441\u0442\u044c \u00ab\u041f\u0440\u043e\u0441\u043c\u043e\u0442\u0440 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b\u00bb.<\/li>\n\n\n\n<li>\u0412 \u043f\u043e\u043b\u0435 \u00ab\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 Google \u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438\u00bb \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u043c \u00ab\u041d\u043e\u0432\u0430\u044f \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u0430\u044f\u00bb.<\/li>\n\n\n\n<li>\u0412\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c \u0440\u0430\u043d\u0435\u0435 \u043d\u0430\u0439\u0434\u0435\u043d\u043d\u044b\u0439 \u0418\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f Google Analytics.<br>\u0414\u043e\u043c\u0435\u043d cookie \u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c \u043a\u0430\u043a \u0435\u0441\u0442\u044c.<\/li>\n\n\n\n<li>\u0412 \u0440\u0430\u0437\u0434\u0435\u043b\u0435 \u00ab\u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438\u00bb \u043d\u0430\u0445\u043e\u0434\u0438\u043c \u043f\u0443\u043d\u043a\u0442 \u00ab\u0420\u0435\u043a\u043b\u0430\u043c\u0430\u00bb \u0438 \u0441\u0442\u0430\u0432\u0438\u043c \u0433\u0430\u043b\u043e\u0447\u043a\u0443 \u00ab\u0412\u043a\u043b\u044e\u0447\u0438\u0442\u044c \u0444\u0443\u043d\u043a\u0446\u0438\u0438 \u0434\u043b\u044f \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e-\u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0441\u0435\u0442\u0438\u00bb.<br>\u042d\u0442\u043e \u043d\u0443\u0436\u043d\u043e \u0434\u043b\u044f \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u0430\u043a\u0442\u0438\u0432\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043e\u0442\u0447\u0435\u0442\u044b \u043f\u043e \u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u0434\u0430\u043d\u043d\u044b\u043c \u0438 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u043c \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432, \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432 Google Analytics, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044e \u0441 DoubleClick Manager.<\/li>\n\n\n\n<li>\u0421\u043e\u0445\u0440\u0430\u043d\u044f\u0435\u043c \u0438 \u0437\u0430\u0434\u0430\u0435\u043c \u0438\u043c\u044f \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0439.<\/li>\n\n\n\n<li>\u041d\u0430\u0436\u0438\u043c\u0430\u0435\u043c \u043d\u0430 \u00ab\u0422\u0440\u0438\u0433\u0433\u0435\u0440\u044b\u00bb.<\/li>\n\n\n\n<li>\u0412 \u043e\u0442\u043a\u0440\u044b\u0432\u0448\u0435\u043c\u0441\u044f \u043e\u043a\u043d\u0435 \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u043c \u00abAll Pages\u00bb.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n        <\/div> <!-- .mediaSP__content end -->\n    <\/div> <!-- .mediaSP__center end -->\n\n<div class=\"mediaBigImages\">\n    <!-- For backward compatibility -->\n    \n                <div class=\"mediaBigImages__item\">\n                                    <a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114472.jpg\" data-rel=\"lightbox-gallery-k8hOo7dd\" data-rl_title=\"\" data-rl_caption=\"\u0412\u044b\u0431\u0438\u0440\u0430\u0435\u043c \u0442\u0438\u043f \u0442\u0435\u0433\u0430 \u00abGoogle \u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430: Universal Analytics\" title=\"\">\n                                    <img decoding=\"async\" width=\"630\" height=\"309\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114472.jpg\" class=\"attachment-630x9999 size-630x9999\" alt=\"\u0412\u044b\u0431\u0438\u0440\u0430\u0435\u043c \u0442\u0438\u043f \u0442\u0435\u0433\u0430 \u00abGoogle \u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430: Universal Analytics\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114472.jpg 1284w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114472-400x196.jpg 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114472-1024x502.jpg 1024w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114472-768x377.jpg 768w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/>                                    <\/a>\n                \n                                    <div class=\"mediaBigImages__itemCaption\"> \u0412\u044b\u0431\u0438\u0440\u0430\u0435\u043c \u0442\u0438\u043f \u0442\u0435\u0433\u0430 \u00abGoogle \u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430: Universal Analytics<\/div>\n                            <\/div>\n                <div class=\"mediaBigImages__item\">\n                                    <a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114480.jpg\" data-rel=\"lightbox-gallery-k8hOo7dd\" data-rl_title=\"\" data-rl_caption=\"\u0412 \u043f\u043e\u043b\u0435 \u00ab\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 Google \u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438\u00bb \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u043c \u00ab\u041d\u043e\u0432\u0430\u044f \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u0430\u044f\u00bb\" title=\"\">\n                                    <img decoding=\"async\" width=\"630\" height=\"309\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114480.jpg\" class=\"attachment-630x9999 size-630x9999\" alt=\"\u0412 \u043f\u043e\u043b\u0435 \u00ab\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 Google \u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438\u00bb \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u043c \u00ab\u041d\u043e\u0432\u0430\u044f \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u0430\u044f\u00bb\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114480.jpg 1284w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114480-400x196.jpg 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114480-1024x502.jpg 1024w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114480-768x377.jpg 768w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/>                                    <\/a>\n                \n                                    <div class=\"mediaBigImages__itemCaption\">\u0412 \u043f\u043e\u043b\u0435 \u00ab\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 Google \u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438\u00bb \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u043c \u00ab\u041d\u043e\u0432\u0430\u044f \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u0430\u044f\u00bb<\/div>\n                            <\/div>\n    <\/div>\n\n    <div class=\"mediaSP__center\"> <!-- .mediaSP__center start -->\n        <div class=\"mediaSP__content\"> <!-- .mediaSP__content start -->\n\n\n        <\/div> <!-- .mediaSP__content end -->\n    <\/div> <!-- .mediaSP__center end -->\n\n<div class=\"mediaBigImages\">\n    <!-- For backward compatibility -->\n    \n                <div class=\"mediaBigImages__item\">\n                                    <a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114473.jpg\" data-rel=\"lightbox-gallery-k8hOo7dd\" data-rl_title=\"\" data-rl_caption=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0439 \u0432 \u0442\u0435\u0433\u0435 GTM\" title=\"\">\n                                    <img decoding=\"async\" width=\"630\" height=\"309\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114473.jpg\" class=\"attachment-630x9999 size-630x9999\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0439 \u0432 \u0442\u0435\u0433\u0435 GTM\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114473.jpg 1284w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114473-400x196.jpg 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114473-1024x502.jpg 1024w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114473-768x377.jpg 768w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/>                                    <\/a>\n                \n                                    <div class=\"mediaBigImages__itemCaption\">\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0439 \u0432 \u0442\u0435\u0433\u0435 GTM<\/div>\n                            <\/div>\n                <div class=\"mediaBigImages__item\">\n                                    <a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114474.jpg\" data-rel=\"lightbox-gallery-k8hOo7dd\" data-rl_title=\"\" data-rl_caption=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u0430 \u0442\u0435\u0433\u0430 GTM\" title=\"\">\n                                    <img decoding=\"async\" width=\"630\" height=\"309\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114474.jpg\" class=\"attachment-630x9999 size-630x9999\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u0430 \u0442\u0435\u0433\u0430 GTM\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114474.jpg 1284w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114474-400x196.jpg 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114474-1024x502.jpg 1024w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114474-768x377.jpg 768w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/>                                    <\/a>\n                \n                                    <div class=\"mediaBigImages__itemCaption\">\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 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class=\"mediaBigImages__itemCaption\">\u041a\u043e\u043d\u0444\u0438\u0433\u0443\u0440\u0430\u0446\u0438\u044f \u0442\u0435\u0433\u0430 GTM \u0434\u043b\u044f Google Analytics 4<\/div>\n                            <\/div>\n    <\/div>\n\n    <div class=\"mediaSP__center\"> <!-- .mediaSP__center start -->\n        <div class=\"mediaSP__content\"> <!-- .mediaSP__content start -->\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114479.jpg\" data-rel=\"lightbox-gallery-k8hOo7dd\" data-rl_title=\"\" data-rl_caption=\"\u041d\u0430\u0436\u0438\u043c\u0430\u0435\u043c \u043d\u0430 \u00ab\u0422\u0440\u0438\u0433\u0433\u0435\u0440\u044b\u00bb \u0438 \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u043c \u00abAll Pages\u00bb.\" title=\"\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114479-1024x502.jpg\" alt=\"\u041d\u0430\u0436\u0438\u043c\u0430\u0435\u043c \u043d\u0430 \u00ab\u0422\u0440\u0438\u0433\u0433\u0435\u0440\u044b\u00bb \u0438 \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u043c \u00abAll Pages\u00bb.\" class=\"wp-image-6063\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114479-1024x502.jpg 1024w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114479-400x196.jpg 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114479-768x377.jpg 768w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/default_114479.jpg 1284w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><sub>\u041d\u0430\u0436\u0438\u043c\u0430\u0435\u043c \u043d\u0430 \u00ab\u0422\u0440\u0438\u0433\u0433\u0435\u0440\u044b\u00bb \u0438 \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u043c \u00abAll Pages\u00bb.<\/sub><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 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