{"id":3507,"date":"2020-11-24T16:30:00","date_gmt":"2020-11-24T16:30:00","guid":{"rendered":"https:\/\/para.school\/?p=3507"},"modified":"2023-08-11T10:41:27","modified_gmt":"2023-08-11T10:41:27","slug":"smm-slovar-osnovnue-terminu","status":"publish","type":"post","link":"https:\/\/para.school\/ru\/blog\/smm\/smm-slovar-osnovnue-terminu","title":{"rendered":"SMM-\u0441\u043b\u043e\u0432\u0430\u0440\u044c: \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0442\u0435\u0440\u043c\u0438\u043d\u044b"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>AIDA (\u0430\u0431\u0431\u0440\u0435\u0432\u0438\u0430\u0442\u0443\u0440\u0430 \u043e\u0442 Attention, Interest, Desire, Action)<\/strong>&nbsp;\u2014 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u0442 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u043e\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f: \u0412\u043d\u0438\u043c\u0430\u043d\u0438\u0435, \u0418\u043d\u0442\u0435\u0440\u0435\u0441, \u0416\u0435\u043b\u0430\u043d\u0438\u0435, \u0414\u0435\u0439\u0441\u0442\u0432\u0438\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CTA (Call To Action)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Giveaway (\u0433\u0438\u0432, \u0433\u0438\u0432\u044d\u0432\u0435\u0439)<\/strong>&nbsp;\u2014 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0441\u0430 \u0432 Instagram, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u0440\u0438\u0437\u0432\u0430\u043d\u0430 \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 \u0438 \u0440\u0430\u0441\u0448\u0438\u0440\u0438\u0442\u044c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e. \u0414\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u0441\u043e\u0437\u0434\u0430\u0451\u0442\u0441\u044f \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0439 \u0430\u043a\u043a\u0430\u0443\u043d\u0442, \u0433\u0434\u0435 \u043f\u0440\u043e\u043f\u0438\u0441\u044b\u0432\u0430\u044e\u0442\u0441\u044f \u0443\u0441\u043b\u043e\u0432\u0438\u044f \u0443\u0447\u0430\u0441\u0442\u0438\u044f, \u043e\u0431\u044b\u0447\u043d\u043e \u2014 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0430 \u043d\u0430 \u0431\u043e\u043b\u044c\u0448\u043e\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0441\u043f\u043e\u043d\u0441\u043e\u0440\u043e\u0432 \u043a\u043e\u043d\u043a\u0443\u0440\u0441\u0430. \u041f\u043e\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u044c \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u0442\u0441\u044f \u0440\u0430\u043d\u0434\u043e\u043c\u043d\u043e \u0438 \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 \u043f\u0440\u0438\u0437, \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u043d\u044b\u0439 \u043d\u0430 \u0434\u0435\u043d\u044c\u0433\u0438 \u0441\u043f\u043e\u043d\u0441\u043e\u0440\u043e\u0432. \u041d\u043e \u043f\u043e\u0441\u043b\u0435 \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0441\u0430 \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0442\u0430\u043a\u0438\u0445 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 \u043e\u0442\u043f\u0438\u0441\u044b\u0432\u0430\u044e\u0442\u0441\u044f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Look-alike<\/strong>&nbsp;(LAL , \u043b\u0443\u043a\u044d\u043b\u0430\u0439\u043a) \u2014 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043d\u0430\u0439\u0442\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u043e\u0445\u043e\u0436\u0438\u0445 \u043d\u0430 \u0438\u0441\u0445\u043e\u0434\u043d\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">KPI (Key Performance Indicators, \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0430) \u2014 \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u0438, \u043f\u043e \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u0434\u043e\u0433\u043e\u0432\u043e\u0440\u0438\u043b\u0438\u0441\u044c \u0438\u0437\u043c\u0435\u0440\u044f\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Social Media Marketing (SMM)<\/strong>&nbsp;\u2013 \u044d\u0442\u043e \u043e\u0434\u0438\u043d \u0438\u0437 \u043d\u0435\u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u044b\u0445 \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u0432 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0432 \u0431\u0438\u0437\u043d\u0435\u0441\u0435, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438\u0437 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439, \u0444\u043e\u0440\u0443\u043c\u043e\u0432, \u0432\u0435\u0431-\u0431\u043b\u043e\u0433\u043e\u0432. SMM \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u0441\u0447\u0438\u0442\u0430\u0435\u0442\u0441\u044f \u043e\u0434\u043d\u0438\u043c \u0438\u0437 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043c\u0435\u0442\u043e\u0434\u043e\u0432 \u0440\u0430\u0441\u043a\u0440\u0443\u0442\u043a\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Search ads (\u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430)<\/strong>\u00a0\u2014 \u0447\u0430\u0441\u0442\u043d\u044b\u0439 \u0441\u043b\u0443\u0447\u0430\u0439\u00a0<a href=\"https:\/\/ru.wikipedia.org\/wiki\/%D0%9A%D0%BE%D0%BD%D1%82%D0%B5%D0%BA%D1%81%D1%82%D0%BD%D0%B0%D1%8F_%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">\u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b<\/a>, \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0435\u043c\u044b\u0439 \u0432\u00a0<a href=\"https:\/\/ru.wikipedia.org\/wiki\/%D0%9F%D0%BE%D0%B8%D1%81%D0%BA%D0%BE%D0%B2%D1%8B%D0%B5_%D1%81%D0%B8%D1%81%D1%82%D0%B5%D0%BC%D1%8B\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">\u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445 \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u0445<\/a>. \u041e\u0442\u043b\u0438\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0439 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u044e \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0442\u043e, \u0447\u0442\u043e \u0432\u044b\u0431\u043e\u0440 \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u0435\u043c\u044b\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0439 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u0442\u0441\u044f \u0441 \u0443\u0447\u0435\u0442\u043e\u043c\u00a0<a href=\"https:\/\/ru.wikipedia.org\/wiki\/%D0%AF%D0%B7%D1%8B%D0%BA_%D0%BF%D0%BE%D0%B8%D1%81%D0%BA%D0%BE%D0%B2%D1%8B%D1%85_%D0%B7%D0%B0%D0%BF%D1%80%D0%BE%D1%81%D0%BE%D0%B2\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">\u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0433\u043e \u0437\u0430\u043f\u0440\u043e\u0441\u0430<\/a>\u00a0\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e\u043f\u043b\u0430\u0442\u0430 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043c\u043e\u0436\u0435\u0442 \u043e\u0441\u043d\u043e\u0432\u044b\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u0440\u0430\u0437\u043d\u044b\u0445 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0430\u0445: \u043f\u043e \u0447\u0438\u0441\u043b\u0443 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u044f, \u043f\u043e \u0447\u0438\u0441\u043b\u0443 \u043a\u043b\u0438\u043a\u043e\u0432 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u044b, \u043f\u043e \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0443 \u0430\u0443\u043a\u0446\u0438\u043e\u043d\u0430\u00a0<a href=\"https:\/\/ru.wikipedia.org\/wiki\/%D0%9A%D0%BB%D1%8E%D1%87%D0%B5%D0%B2%D1%8B%D0%B5_%D1%81%D0%BB%D0%BE%D0%B2%D0%B0\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">\u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u0430\u043d\u043d\u044b\u0439 \u0432\u0438\u0434\u00a0<a href=\"https:\/\/ru.wikipedia.org\/wiki\/%D0%98%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82-%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">\u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b<\/a>\u00a0\u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0441\u044f \u043a \u0447\u0438\u0441\u043b\u0443 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0445, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0442\u0435\u043c\u0430\u0442\u0438\u043a\u0430 \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u0435\u043c\u044b\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0439 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u0435\u0442 \u0442\u0435\u043a\u0443\u0449\u0438\u043c \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430\u043c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0421\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438<\/strong>&nbsp;\u2013 \u043c\u0435\u0441\u0442\u043e \u043f\u0440\u0435\u0431\u044b\u0432\u0430\u043d\u0438\u044f \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0432 \u043b\u044e\u0431\u043e\u0439 \u043d\u0438\u0448\u0435. SMM \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0441 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438.<\/p>\n\n\n        <\/div> <!-- .mediaSP__content end -->\n    <\/div> <!-- .mediaSP__center end -->\n\n<div class=\"mediaBigImages\">\n    <!-- For backward compatibility -->\n            <div class=\"mediaBigImages__item\">\n            <img decoding=\"async\" width=\"1200\" height=\"720\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/gallery_big_113456.jpg\" class=\"attachment-1260x9999 size-1260x9999\" alt=\"\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/gallery_big_113456.jpg 1200w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/gallery_big_113456-400x240.jpg 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/gallery_big_113456-1024x614.jpg 1024w, https:\/\/para.school\/wp-content\/uploads\/2023\/07\/gallery_big_113456-768x461.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>                    <\/div>\n    \n    <\/div>\n\n    <div class=\"mediaSP__center\"> <!-- .mediaSP__center start -->\n        <div class=\"mediaSP__content\"> <!-- .mediaSP__content start -->\n\n\n\n<h2 class=\"wp-block-heading\">\u0426\u0435\u043b\u0438 SMM<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0437\u043d\u0430\u043d\u0438\u0435 (\u043e \u0432\u0430\u0448\u0435\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0435 \/ \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438);<\/li>\n\n\n\n<li>\u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 (\u0437\u0430\u0434\u0430\u0442\u044c \u0432\u043e\u043f\u0440\u043e\u0441, \u043f\u0440\u043e\u0432\u0435\u0441\u0442\u0438 \u043e\u043f\u0440\u043e\u0441);<\/li>\n\n\n\n<li>\u0434\u043e\u0432\u0435\u0440\u0438\u0435 (\u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u043c \u0434\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u043e\u043c \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u0430);<\/li>\n\n\n\n<li>\u0442\u0440\u0430\u0444\u0438\u043a (\u043d\u0430 \u0432\u0430\u0448 \u0441\u0430\u0439\u0442);<\/li>\n\n\n\n<li>\u043f\u0440\u043e\u0434\u0430\u0436\u0438 (\u0432 \u0441\u0435\u0442\u0438);<\/li>\n\n\n\n<li>\u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c (\u0437\u0430\u043a\u0440\u0435\u043f\u043b\u0435\u043d\u0438\u0435 \u044d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438);<\/li>\n\n\n\n<li>\u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 (\u043d\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u043d\u0438\u0435 \u043e \u0441\u0435\u0431\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u041a\u0430\u043d\u0430\u043b\u044b SMM<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook<\/li>\n\n\n\n<li>Instagram<\/li>\n\n\n\n<li>LinkedIn<\/li>\n\n\n\n<li>Tik Tok<\/li>\n\n\n\n<li>Youtube<\/li>\n\n\n\n<li>Telegram<\/li>\n\n\n\n<li>Pinterest<\/li>\n\n\n\n<li>Twitter<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041a\u043e\u043d\u0442\u0435\u043d\u0442-\u043f\u043b\u0430\u043d<\/strong>&nbsp;\u2013 \u044d\u0442\u043e \u0441\u043f\u0438\u0441\u043e\u043a \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0445 \u0442\u0435\u043c \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u0430, \u0431\u043b\u043e\u0433\u0430, \u0433\u0440\u0443\u043f\u043f\u044b \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445 \u0441 \u0443\u043a\u0430\u0437\u0430\u043d\u0438\u0435\u043c \u0434\u0430\u0442\u044b \u0438\u0445 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0439.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0422\u0438\u043f\u044b \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u0418\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0439 (\u043f\u043e\u043b\u0435\u0437\u043d\u0430\u044f, \u043d\u0443\u0436\u043d\u0430\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043e \u0441\u043e\u0431\u044b\u0442\u0438\u044f\u0445 \/ \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438);<\/li>\n\n\n\n<li>\u0420\u0430\u0437\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0439;<\/li>\n\n\n\n<li>\u0412\u043e\u0432\u043b\u0435\u043a\u0430\u044e\u0449\u0438\u0439 (\u043e\u043f\u0440\u043e\u0441, \u043f\u0440\u043e\u0441\u044c\u0431\u0430 \u043e \u043a\u043e\u043c\u043c\u0435\u043d\u0442\u0430\u0445, \u0442\u0435\u0441\u0442);<\/li>\n\n\n\n<li>\u0421\u0438\u0442\u0443\u0430\u0442\u0438\u0432\u043d\u044b\u0439 (\u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0430\u044f \u043d\u043e\u0432\u043e\u0441\u0442\u044c \/ \u0442\u0435\u043c\u0430 \u043d\u0430 \u043c\u043e\u043c\u0435\u043d\u0442);<\/li>\n\n\n\n<li>\u041f\u0440\u043e\u0434\u0430\u044e\u0449\u0438\u0439 (\u0441\u043a\u0438\u0434\u043a\u0438, \u0440\u0430\u0441\u043f\u0440\u043e\u0434\u0430\u0436\u0438).<\/li>\n<\/ol>\n\n\n    <\/div> <!-- .mediaSP__content end -->\n\n<a class=\"mediaReadAlso\" href=\"https:\/\/para.school\/ru\/blog\/marketing\/slovar-internet-marketologa\">\n    <div class=\"mediaReadAlso__img\">\n        <picture class=\"mediaPicture\">\n            <img decoding=\"async\" width=\"90\" height=\"90\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/block_4943-90x90.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\u0421\u043b\u043e\u0432\u0430\u0440\u044c \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430\" \/>        <\/picture>\n    <\/div>\n    <div class=\"mediaReadAlso__block\">\n        <div class=\"mediaReadAlso__subtitle\">\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435<\/div>\n        <div class=\"mediaReadAlso__title\">\u0421\u043b\u043e\u0432\u0430\u0440\u044c \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430<\/div>\n        <div class=\"mediaReadAlso__info\">\n            <div class=\"mediaReadAlso__info-item mediaReadAlso__info-item_date\">11 \u0434\u0435\u043a\u0430\u0431\u0440\u044f 2020<\/div>\n            <div class=\"mediaReadAlso__info-additional\">\n                <div class=\"mediaReadAlso__info-item\">\n                    <svg width=\"12\" height=\"12\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M2.687 10.338V8.25H1.5a.75.75 0 0 1-.75-.75v-6A.75.75 0 0 1 1.5.75h9a.75.75 0 0 1 .75.75v6a.75.75 0 0 1-.75.75H5.054l-2.367 2.088z\" fill-rule=\"nonzero\" stroke=\"currentColor\" stroke-width=\"1.5\" fill=\"none\"><\/path>\n                    <\/svg>\n                    <span>0<\/span>\n                <\/div>\n                <div class=\"mediaReadAlso__info-item\">\n                    <svg width=\"12\" height=\"12\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M6 0c3.308 0 6 2.691 6 6 0 3.308-2.692 6-6 6-3.309 0-6-2.692-6-6C0 2.69 2.691 0 6 0zm0 10.29A4.295 4.295 0 0 0 10.29 6 4.295 4.295 0 0 0 6 1.71 4.295 4.295 0 0 0 1.71 6 4.295 4.295 0 0 0 6 10.29zm2.846-3.215A.855.855 0 1 1 7.817 8.44L5.485 6.682a.852.852 0 0 1-.334-.758c-.002-.02-.006-.038-.006-.057V2.862a.855.855 0 1 1 1.71 0v2.712l1.991 1.5z\" fill=\"currentColor\" fill-rule=\"nonzero\"><\/path>\n                    <\/svg>\n                    <span><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 8<\/span> <span class=\"rt-label rt-postfix\"><\/span><\/span> \u043c\u0438\u043d.<\/span>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n    <div class=\"mediaSP__content\"> <!-- .mediaSP__content start -->\n","protected":false},"excerpt":{"rendered":"<p>\u041f\u044b\u0442\u0430\u0435\u0448\u044c\u0441\u044f \u0440\u0430\u0437\u043e\u0431\u0440\u0430\u0442\u044c\u0441\u044f \u0432 \u043f\u0440\u0435\u043c\u0443\u0434\u0440\u043e\u0441\u0442\u044f\u0445 SMM? \u041c\u044b \u0441\u043e\u0437\u0434\u0430\u043b\u0438 \u0434\u043b\u044f \u0442\u0435\u0431\u044f \u043a\u0440\u0430\u0442\u043a\u0438\u0439 \u0441\u043b\u043e\u0432\u0430\u0440\u044c, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0440\u0430\u0437\u043e\u0431\u0440\u0430\u0442\u044c\u0441\u044f \u0432 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u0442\u0435\u0440\u043c\u0438\u043d\u0430\u0445, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0446\u0435\u043b\u044f\u0445, \u0442\u0438\u043f\u0430\u0445 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0438 \u043a\u0430\u043d\u0430\u043b\u0430\u0445 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438.<\/p>\n","protected":false},"author":4,"featured_media":3498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-3507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SMM-\u0441\u043b\u043e\u0432\u0430\u0440\u044c: \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0442\u0435\u0440\u043c\u0438\u043d\u044b &ndash; \u0411\u043b\u043e\u0433 para.school<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/para.school\/ru\/blog\/smm\/smm-slovar-osnovnue-terminu\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMM-\u0441\u043b\u043e\u0432\u0430\u0440\u044c: \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0442\u0435\u0440\u043c\u0438\u043d\u044b &ndash; \u0411\u043b\u043e\u0433 para.school\" \/>\n<meta property=\"og:description\" content=\"\u041f\u044b\u0442\u0430\u0435\u0448\u044c\u0441\u044f \u0440\u0430\u0437\u043e\u0431\u0440\u0430\u0442\u044c\u0441\u044f \u0432 \u043f\u0440\u0435\u043c\u0443\u0434\u0440\u043e\u0441\u0442\u044f\u0445 SMM? \u041c\u044b \u0441\u043e\u0437\u0434\u0430\u043b\u0438 \u0434\u043b\u044f \u0442\u0435\u0431\u044f \u043a\u0440\u0430\u0442\u043a\u0438\u0439 \u0441\u043b\u043e\u0432\u0430\u0440\u044c, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0440\u0430\u0437\u043e\u0431\u0440\u0430\u0442\u044c\u0441\u044f \u0432 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u0442\u0435\u0440\u043c\u0438\u043d\u0430\u0445, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0446\u0435\u043b\u044f\u0445, \u0442\u0438\u043f\u0430\u0445 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0438 \u043a\u0430\u043d\u0430\u043b\u0430\u0445 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/para.school\/ru\/blog\/smm\/smm-slovar-osnovnue-terminu\" \/>\n<meta property=\"og:site_name\" content=\"para.school\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/para.school.official\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-24T16:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-11T10:41:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/para.school\/wp-content\/uploads\/2023\/07\/block_4947.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u0422\u0435\u0440\u043d\u043e\u0432\u0441\u044c\u043a\u0430 \u0412\u0456\u043a\u0442\u043e\u0440\u0456\u044f\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0422\u0435\u0440\u043d\u043e\u0432\u0441\u044c\u043a\u0430 \u0412\u0456\u043a\u0442\u043e\u0440\u0456\u044f\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/para.school\/ru\/blog\/smm\/smm-slovar-osnovnue-terminu#article\",\"isPartOf\":{\"@id\":\"https:\/\/para.school\/ru\/blog\/smm\/smm-slovar-osnovnue-terminu\"},\"author\":{\"name\":\"\u0422\u0435\u0440\u043d\u043e\u0432\u0441\u044c\u043a\u0430 \u0412\u0456\u043a\u0442\u043e\u0440\u0456\u044f\",\"@id\":\"https:\/\/para.school\/ru#\/schema\/person\/83e8919d12f504e7cbc33aa6cf370b72\"},\"headline\":\"SMM-\u0441\u043b\u043e\u0432\u0430\u0440\u044c: \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 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