{"id":3209,"date":"2021-03-04T21:12:00","date_gmt":"2021-03-04T21:12:00","guid":{"rendered":"https:\/\/para.school\/?p=3209"},"modified":"2023-07-26T13:46:38","modified_gmt":"2023-07-26T13:46:38","slug":"chto-takoe-triggeru-v-marketinge-i-kak-ih-ispolzovat","status":"publish","type":"post","link":"https:\/\/para.school\/ru\/blog\/marketing\/chto-takoe-triggeru-v-marketinge-i-kak-ih-ispolzovat","title":{"rendered":"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u044b \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435 \u0438 \u043a\u0430\u043a \u0438\u0445 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>\u0422\u0440\u0438\u0433\u0433\u0435\u0440<\/strong>&nbsp;\u2014 \u043f\u0435\u0440\u0432\u043e\u043f\u0440\u0438\u0447\u0438\u043d\u0430 \u0441\u043e\u0431\u044b\u0442\u0438\u044f. \u042d\u0442\u043e \u043f\u043e\u043d\u044f\u0442\u0438\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0432 \u0430\u0431\u0441\u043e\u043b\u044e\u0442\u043d\u043e \u0440\u0430\u0437\u043d\u044b\u0445 \u0441\u0444\u0435\u0440\u0430\u0445 \u2014 \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438\u0438 \u0438 \u043c\u0435\u0434\u0438\u0446\u0438\u043d\u0435, \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0438 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0435, \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u0438\u043a\u0435 \u0438 \u0434\u0440\u0443\u0433\u0438\u0445. \u0412 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435 \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u0430\u043c \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u044e\u0442 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f\u043c\u0438 \u0438 \u0436\u0435\u043b\u0430\u043d\u0438\u044f\u043c\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0434\u043b\u044f \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u0427\u0442\u043e \u0434\u0435\u043b\u0430\u044e\u0442 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u044b?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u0434\u0442\u0430\u043b\u043a\u0438\u0432\u0430\u044e\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043a \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 (\u043f\u043e\u043a\u0443\u043f\u043a\u0435, \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u0438, \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0435 \u0438 \u0434\u0440\u0443\u0433\u0438\u043c \u0446\u0435\u043b\u0435\u0432\u044b\u043c \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f\u043c).<\/p>\n\n\n<h2 class=\"js-post-section-heading\">\u0412\u0438\u0434\u044b \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u043e\u0432<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">\u041f\u043e \u0432\u043e\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044e \u043d\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f:<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u0442\u043e\u0438\u0442 \u0437\u0430\u043c\u0435\u0442\u0438\u0442\u044c, \u0447\u0442\u043e \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u044b \u0432\u044b\u0437\u044b\u0432\u0430\u044e\u0442 \u0437\u0430\u0447\u0430\u0441\u0442\u0443\u044e \u043e\u0442\u0440\u0438\u0446\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u044d\u043c\u043e\u0446\u0438\u0438, \u043d\u043e \u0444\u043e\u0440\u043c\u0438\u0440\u0443\u044e\u0442 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0443\u044e \u0440\u0435\u0430\u043a\u0446\u0438\u044e. \u0412 \u0446\u0435\u043b\u043e\u043c \u0436\u0435 \u0432\u044b\u0434\u0435\u043b\u044f\u044e\u0442 \u0442\u0440\u0438 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u043e\u0432:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u041f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435<\/strong><\/li>\n\n\n\n<li><strong>\u041e\u0442\u0440\u0438\u0446\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0435<\/strong><\/li>\n\n\n\n<li><strong>\u041d\u0435\u0439\u0442\u0440\u0430\u043b\u044c\u043d\u044b\u0435<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u0420\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u044b \u0441\u043b\u043e\u0436\u043d\u043e \u043e\u0442\u043d\u0435\u0441\u0442\u0438 \u043a \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0439 \u0433\u0440\u0443\u043f\u043f\u0435. \u0412\u0435\u0434\u044c \u0432\u0441\u0435 \u0437\u0430\u0432\u0438\u0441\u0438\u0442 \u043e\u0442 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u041f\u043e \u0442\u0438\u043f\u0443 \u0440\u0430\u0437\u0434\u0440\u0430\u0436\u0438\u0442\u0435\u043b\u0435\u0439:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0412\u0435\u0440\u0431\u0430\u043b\u044c\u043d\u044b\u0435&nbsp;<\/strong>\u2014 \u0441\u043a\u0430\u0437\u0430\u043d\u043d\u043e\u0435.<\/li>\n\n\n\n<li><strong>\u0412\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0435&nbsp;<\/strong>\u2014 \u0432\u043e\u0441\u043f\u043e\u043c\u0438\u043d\u0430\u043d\u0438\u044f, \u043c\u0435\u0447\u0442\u044b, \u0441\u043d\u044b.<\/li>\n\n\n\n<li><strong>\u042d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u0440\u0435\u0430\u043a\u0446\u0438\u0438<\/strong>, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043d\u0430 \u043f\u0440\u043e\u0448\u043b\u043e\u043c \u043e\u043f\u044b\u0442\u0435.<\/li>\n\n\n\n<li><strong>\u0420\u0430\u0437\u0434\u0440\u0430\u0436\u0438\u0442\u0435\u043b\u0438 \u043e\u0440\u0433\u0430\u043d\u043e\u0432 \u0447\u0443\u0432\u0441\u0442\u0432<\/strong>&nbsp;\u2014 \u0437\u0432\u0443\u043a\u0438, \u0437\u0430\u043f\u0430\u0445\u0438, \u0442\u0430\u043a\u0442\u0438\u043b\u044c\u043d\u044b\u0435 \u043e\u0449\u0443\u0449\u0435\u043d\u0438\u044f, \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u043e\u0431\u0440\u0430\u0437\u044b \u0438 \u0446\u0432\u0435\u0442\u0430.<\/li>\n<\/ol>\n\n\n<h2 class=\"js-post-section-heading\">\u0422\u0440\u0438\u0433\u0433\u0435\u0440\u044b \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 \u0430\u043a\u0442\u0438\u0432\u043d\u043e \u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u0430\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u043e\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0443\u044e\u0442 \u043d\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u0443\u044e \u0446\u0435\u043b\u0435\u0432\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0438 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u043e \u0432 \u0446\u0435\u043b\u043e\u043c. \u0422\u0440\u0438\u0433\u0433\u0435\u0440\u044b \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u044b \u043d\u0430 \u0442\u043e, \u0447\u0442\u043e\u0431\u044b \u0432\u044b\u0437\u0432\u0430\u0442\u044c \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u044d\u043c\u043e\u0446\u0438\u0438.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_113358.jpg\" data-rel=\"lightbox-gallery-TXcVxHIq\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" width=\"943\" height=\"630\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_113358.jpg\" alt=\"\" class=\"wp-image-3198\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_113358.jpg 943w, https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_113358-400x267.jpg 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_113358-768x513.jpg 768w\" sizes=\"(max-width: 943px) 100vw, 943px\" \/><\/a><\/figure>\n<\/div>\n\n<h2 class=\"js-post-section-heading\">\u0421\u0430\u043c\u044b\u0435 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u0435 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u044b \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0435<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">\u0421\u0442\u0440\u0430\u0445 \u0438 \u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u044c<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u044c \u0432 \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u0438 \u2014 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u0430\u0436\u0434\u043e\u0433\u043e. \u041e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0439 \u0442\u0440\u0438\u0433\u0433\u0435\u0440 \u2014 \u0441\u0442\u0440\u0430\u0445 \u0437\u0430 \u0440\u0435\u0431\u0435\u043d\u043a\u0430. \u0427\u0430\u0441\u0442\u043e \u044d\u0442\u043e\u0442 \u0442\u0440\u0438\u0433\u0433\u0435\u0440 \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0431\u043b\u044e\u0434\u0430\u0442\u044c \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u0435.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u0418\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0416\u0435\u043b\u0430\u043d\u0438\u0435 \u0432\u044b\u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f \u0438\u0437 \u0442\u043e\u043b\u043f\u044b \u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043a \u0441\u0432\u043e\u0435\u0439 \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u0438. \u042d\u0442\u043e\u0442 \u0442\u0440\u0438\u0433\u0433\u0435\u0440 \u0430\u043a\u0442\u0438\u0432\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u0432 luxury-\u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0435, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u0421\u0442\u0430\u0434\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0438\u043d\u043a\u0442<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u043e\u0442\u0438\u0432\u043e\u043f\u043e\u043b\u043e\u0436\u043d\u044b\u0439 \u0442\u0440\u0438\u0433\u0433\u0435\u0440 \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u2014 \u0431\u044b\u0442\u044c \u0442\u0430\u043a\u0438\u043c, \u043a\u0430\u043a \u0432\u0441\u0435, \u0438\u043c\u0435\u0442\u044c \u0432\u0435\u0449\u0438 \u0440\u0430\u0437\u0440\u044f\u0434\u0430 \u00abmust have\u00bb.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u0416\u0430\u0434\u043d\u043e\u0441\u0442\u044c<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u043a\u0438\u0434\u043a\u0438, \u0430\u043a\u0446\u0438\u0438 \u0438 \u0440\u0430\u0441\u043f\u0440\u043e\u0434\u0430\u0436\u0438. \u0418\u043b\u043b\u044e\u0437\u0438\u044f \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u0434\u0442\u0430\u043b\u043a\u0438\u0432\u0430\u0435\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043a \u043f\u043e\u043a\u0443\u043f\u043a\u0435.<\/p>\n\n\n<h2 class=\"js-post-section-heading\">\u0421\u043b\u043e\u0432\u0430-\u0442\u0440\u0438\u0433\u0433\u0435\u0440\u044b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0415\u0441\u0442\u044c \u0441\u043b\u043e\u0432\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u043f\u043e\u0434\u0442\u0430\u043b\u043a\u0438\u0432\u0430\u044e\u0442 \u043a \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u043e\u043d\u043d\u044b\u043c \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f\u043c. \u041f\u043e\u0433\u043e\u0432\u043e\u0440\u0438\u043c \u043e \u043d\u0438\u0445.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u00ab\u0411\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e\u00bb<\/strong>&nbsp;\u2014 \u043b\u044e\u0434\u0438 \u043b\u044e\u0431\u044f\u0442 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u043f\u043e\u0434\u0430\u0440\u043a\u0438 \u0438 \u0447\u0442\u043e-\u043b\u0438\u0431\u043e \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e, \u0447\u0442\u043e \u0443\u0436 \u0442\u0443\u0442.<\/li>\n\n\n\n<li><strong>\u00ab\u041d\u0435\u043c\u0435\u0434\u043b\u0435\u043d\u043d\u043e\u00bb<\/strong>&nbsp;\u2014 \u043f\u043e\u0434\u0442\u0430\u043b\u043a\u0438\u0432\u0430\u0435\u0442 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u043e\u043d\u043d\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u043f\u0440\u044f\u043c\u043e \u0441\u0435\u0439\u0447\u0430\u0441.<\/li>\n\n\n\n<li><strong>\u00ab\u0422\u043e\u043b\u044c\u043a\u043e \u0441\u0435\u0433\u043e\u0434\u043d\u044f\u00bb<\/strong>&nbsp;\u2014 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043d\u0430 \u0441\u0440\u043e\u0447\u043d\u043e\u0441\u0442\u0438, \u043f\u043e\u0434\u0442\u0430\u043b\u043a\u0438\u0432\u0430\u0435\u0442 \u043d\u0430 \u043d\u0435\u043e\u0431\u0434\u0443\u043c\u0430\u043d\u043d\u044b\u0435 \u043f\u043e\u043a\u0443\u043f\u043a\u0438.<\/li>\n\n\n\n<li><strong>\u00ab\u041d\u043e\u0432\u0438\u043d\u043a\u0430\u00bb<\/strong>&nbsp;\u2014 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043d\u043e\u0432\u044b\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0438 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u0435 \u043d\u043e\u0432\u043e\u0433\u043e \u043e\u043f\u044b\u0442\u0430.<\/li>\n\n\n\n<li><strong>\u00ab\u0421\u0435\u043a\u0440\u0435\u0442\u00bb<\/strong>&nbsp;\u2014 \u0432\u044b\u0437\u044b\u0432\u0430\u0435\u0442 \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044f.<\/li>\n\n\n\n<li><strong>\u00ab\u041e\u0442\u043a\u0440\u043e\u0439\u0442\u0435\u00bb<\/strong>&nbsp;\u2014 \u0432\u0441\u0435 \u0441\u0442\u0440\u0435\u043c\u044f\u0442\u0441\u044f \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u0442\u044c \u0434\u043b\u044f \u0441\u0435\u0431\u044f \u0447\u0442\u043e-\u0442\u043e \u043d\u043e\u0432\u043e\u0435, \u0431\u0443\u0434\u0443\u0447\u0438 \u043b\u044e\u0431\u043e\u043f\u044b\u0442\u043d\u044b\u043c\u0438 \u043f\u043e \u0441\u0432\u043e\u0435\u0439 \u043d\u0430\u0442\u0443\u0440\u0435.<\/li>\n\n\n\n<li><strong>\u00ab\u0423\u0432\u0435\u043b\u0438\u0447\u044c\u0442\u0435\u00bb<\/strong>&nbsp;\u2014 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0436\u0438, \u0441\u0443\u043c\u043c\u044b \u0447\u0435\u043a\u043e\u0432, \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0442\u0434 (b2b-\u0441\u0435\u0433\u043c\u0435\u043d\u0442).<\/li>\n\n\n\n<li><strong>\u00ab\u042d\u043a\u0441\u043a\u043b\u044e\u0437\u0438\u0432\u043d\u043e\u00bb<\/strong>&nbsp;\u2014 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u0430 \u043a\u0430\u043a \u043c\u044b \u0443\u0436\u0435 \u0433\u043e\u0432\u043e\u0440\u0438\u043b\u0438, \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0435\u0442.<\/li>\n\n\n\n<li><strong>\u00ab\u0422\u043e\u043b\u044c\u043a\u043e\u00bb&nbsp;<\/strong>\u2014 \u0432 \u0441\u043e\u0447\u0435\u0442\u0430\u043d\u0438\u0438 \u0441 \u0446\u0435\u043d\u043e\u0439 \u0432\u044b\u0437\u044b\u0432\u0430\u0435\u0442 \u043e\u0449\u0443\u0449\u0435\u043d\u0438\u0435 \u0432\u044b\u0433\u043e\u0434\u044b.<\/li>\n\n\n\n<li><strong>\u00ab\u041f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e\u00bb<\/strong>&nbsp;\u2014 \u043e\u0431\u044a\u044f\u0441\u043d\u0435\u043d\u0438\u0435 \u0432\u044b\u0433\u043e\u0434\u044b.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_113359.jpg\" data-rel=\"lightbox-gallery-TXcVxHIq\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" width=\"839\" height=\"630\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_113359.jpg\" alt=\"\" class=\"wp-image-3201\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_113359.jpg 839w, https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_113359-400x300.jpg 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_113359-768x577.jpg 768w\" sizes=\"(max-width: 839px) 100vw, 839px\" \/><\/a><\/figure>\n<\/div>\n\n<h2 class=\"js-post-section-heading\">\u041f\u0440\u0438\u043c\u0435\u0440\u044b \u043f\u0440\u043e\u0434\u0430\u044e\u0449\u0438\u0445 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u043e\u0432<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0412\u0437\u0430\u0438\u043c\u043d\u0430\u044f \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u043d\u043e\u0441\u0442\u044c<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u0434\u0430\u0440\u043e\u043a \u043e\u0442 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0430, \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u044b \u043e\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f \u0434\u043b\u044f email-\u0440\u0430\u0441\u0441\u044b\u043b\u043e\u043a \u0438 \u043e\u0431\u0437\u0432\u043e\u043d\u043e\u0432.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0414\u043e\u0432\u0435\u0440\u0438\u0435<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0420\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u0435 \u0441\u0435\u0440\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0432 \u0438 \u043b\u0438\u0446\u0435\u043d\u0437\u0438\u0439. \u041e\u0442\u043d\u043e\u0441\u0438\u0442\u0441\u044f \u0432 \u0447\u0430\u0441\u0442\u043d\u043e\u0441\u0442\u0438 \u043a \u043e\u043d\u043b\u0430\u0439\u043d-\u0448\u043a\u043e\u043b\u0430\u043c \u0438 \u043c\u0435\u0434\u0438\u0446\u0438\u043d\u0441\u043a\u0438\u043c \u0443\u0447\u0440\u0435\u0436\u0434\u0435\u043d\u0438\u044f\u043c \u0434\u043b\u044f \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043d\u0438\u044f \u043a\u043e\u043c\u043f\u0435\u0442\u0435\u043d\u0442\u043d\u043e\u0441\u0442\u0438.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u0435 \u0432\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0438\u043b\u0438 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0435. \u0410\u043a\u0446\u0435\u043d\u0442 \u043d\u0430 \u043c\u043e\u043c\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u0443\u044e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e \u2014 \u00ab\u043d\u0435\u043c\u0435\u0434\u043b\u0435\u043d\u043d\u043e\u00bb.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041e\u0434\u043d\u043e\u0437\u043d\u0430\u0447\u043d\u043e\u0441\u0442\u044c<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0410\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442. \u041f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0442\u044c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0422\u0440\u0438\u0433\u0433\u0435\u0440 \u0432 \u0434\u043e\u0441\u043b\u043e\u0432\u043d\u043e\u043c \u043f\u0435\u0440\u0435\u0432\u043e\u0434\u0435 \u0437\u043d\u0430\u0447\u0438\u0442 \u00ab\u0441\u043f\u0443\u0441\u043a\u043e\u0432\u043e\u0439 \u043a\u0440\u044e\u0447\u043e\u043a\u00bb. \u041d\u043e, \u0435\u0441\u043b\u0438 \u043f\u0435\u0440\u0435\u0432\u0435\u0441\u0442\u0438 \u044d\u0442\u043e \u0441\u043b\u043e\u0432\u043e \u0441 \u044f\u0437\u044b\u043a\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430, \u0442\u043e \u044d\u0442\u043e \u043f\u0440\u0438\u0447\u0438\u043d\u0430, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u0431\u0443\u0436\u0434\u0430\u0435\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e. \u0422\u0440\u0438\u0433\u0433\u0435\u0440 \u0434\u0435\u0439\u0441\u0442\u0432\u0443\u0435\u0442 \u043d\u0430 \u044d\u043c\u043e\u0446\u0438\u0438 \u0438 \u043f\u043e\u0434\u0442\u0430\u043b\u043a\u0438\u0432\u0430\u0435\u0442 \u043a \u043d\u0443\u0436\u043d\u044b\u043c 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