{"id":3029,"date":"2021-01-04T11:42:00","date_gmt":"2021-01-04T11:42:00","guid":{"rendered":"https:\/\/para.school\/blog\/bez-kategorii\/ystanovka-gtm-detalnaja-instryktsija-2\/"},"modified":"2023-08-10T17:01:30","modified_gmt":"2023-08-10T17:01:30","slug":"ystanovka-gtm-detalnaja-instryktsija","status":"publish","type":"post","link":"https:\/\/para.school\/ru\/blog\/analytics\/ystanovka-gtm-detalnaja-instryktsija","title":{"rendered":"\u041a\u0430\u043a \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c Google Tag Manager \u043d\u0430 \u0441\u0432\u043e\u0439 \u0441\u0430\u0439\u0442: \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u0430\u044f \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u044f"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u0427\u0442\u043e \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0441\u043e\u0431\u043e\u0439 GT\u041c?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>GTM (Google Tag Manager)<\/strong>&nbsp;\u2014 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u044b\u0439 \u0440\u0435\u0441\u0443\u0440\u0441 \u0434\u043b\u044f \u043b\u0435\u0433\u043a\u043e\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0431\u0435\u0437 \u043f\u043e\u043c\u043e\u0449\u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0438\u0441\u0442\u043e\u0432 JavaScript \u0438 HTML-\u0442\u0435\u0433\u0430\u043c\u0438 (\u043a\u0443\u0441\u043e\u0447\u043a\u0430\u043c\u0438 \u043a\u043e\u0434\u0430) \u043d\u0430 \u0441\u0430\u0439\u0442\u0430\u0445 \u0438 \u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u043c\u0438 \u0441\u043b\u043e\u0432\u0430\u043c\u0438 \u2014 \u0441 \u043f\u043e\u044f\u0432\u043b\u0435\u043d\u0438\u0435\u043c GT\u041c \u0432\u043e\u0437\u043d\u0438\u043a\u043b\u0430 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u043b\u044e\u0431\u044b\u0445 \u043a\u043b\u0438\u043a\u043e\u0432 \u0438 \u043e\u0442\u043f\u0440\u0430\u0432\u043a\u0438 \u0444\u043e\u0440\u043c\u044b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 GTM<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041e\u0442\u043f\u0440\u0430\u0432\u043a\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 \u0432 \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0432\u0435\u0431-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438, \u0432 \u0442\u043e\u043c \u0447\u0438\u0441\u043b\u0435 \u0432 Google Analytics, \u042f\u043d\u0434\u0435\u043a\u0441.\u041c\u0435\u0442\u0440\u0438\u043a\u0430, Facebook Analytics \u0438 \u0434\u0440\u0443\u0433\u0438\u0435.<\/li>\n\n\n\n<li>\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442\u044b \u0442\u0435\u0433\u043e\u0432 \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 Google Ads, DoubleClick, Facebook, \u042f\u043d\u0434\u0435\u043a\u0441 \u0438 \u043f\u0440.<\/li>\n\n\n\n<li>\u0420\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u0435 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u043b\u044e\u0431\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 HTML \u0442\u0435\u0433\u043e\u0432 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043a\u043e\u0434\u044b \u043a\u043e\u043b\u043b\u0442\u0440\u0435\u043a\u0438\u043d\u0433\u0430).<\/li>\n\n\n\n<li>\u041f\u043e\u0434\u043c\u0435\u043d\u0430 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0438 \u043c\u043d\u043e\u0433\u043e\u0435 \u0434\u0440\u0443\u0433\u043e\u0435<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u041a\u043e\u043c\u043f\u043e\u043d\u0435\u043d\u0442\u044b GTM<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0422\u0435\u0433<\/strong>&nbsp;\u2014 \u044d\u0442\u043e \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442 \u043a\u043e\u0434\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u0435\u0442\u0441\u044f \u043f\u0440\u0438 \u0441\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u043d\u0438\u0438 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u0430. \u0422\u0435\u0433\u0438 \u043c\u043e\u0433\u0443\u0442 \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u0432 \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438, \u043c\u0435\u043d\u044f\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0441\u0430\u0439\u0442\u044b \u043f\u0440\u0438 \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438 A\/B \u0442\u0435\u0441\u0442\u043e\u0432, \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u0442\u044c \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0444\u0443\u043d\u043a\u0446\u0438\u0438. \u042d\u0442\u043e \u0441\u0432\u043e\u0435\u0433\u043e \u0440\u043e\u0434\u0430 \u201c\u043a\u043e\u0440\u043e\u0431\u043e\u0447\u043a\u0430\u201d, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u0435\u0442 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435.<\/li>\n\n\n\n<li><strong>\u0422\u0440\u0438\u0433\u0433\u0435\u0440<\/strong>&nbsp;\u2014 \u044d\u0442\u043e \u0443\u0441\u043b\u043e\u0432\u0438\u0435, \u043f\u0440\u0438 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u0434\u043e\u043b\u0436\u0435\u043d \u0441\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0442\u0435\u0433. \u042d\u043b\u0435\u043c\u0435\u043d\u0442\u0430\u0440\u043d\u044b\u0439 \u0442\u0440\u0438\u0433\u0433\u0435\u0440 \u2014 \u043a\u043b\u0438\u043a \u043f\u043e \u043a\u043d\u043e\u043f\u043a\u0435. \u0422\u0435\u0433 \u0438 \u0442\u0440\u0438\u0433\u0433\u0435\u0440 \u0432\u0441\u0435\u0433\u0434\u0430 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u0432 \u043f\u0430\u0440\u0435. \u0421\u0443\u0449\u0435\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0434\u0440\u0443\u0433 \u0431\u0435\u0437 \u0434\u0440\u0443\u0433\u0430 \u043e\u043d\u0438 \u043d\u0435 \u043c\u043e\u0433\u0443\u0442.<\/li>\n\n\n\n<li><strong>\u041f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u0430\u044f<\/strong>&nbsp;\u2014 \u0441\u043e\u0441\u0442\u043e\u0438\u0442 \u0438\u0437 \u0434\u0432\u0443\u0445 \u0447\u0430\u0441\u0442\u0435\u0439: \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0430 \u0438 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f. \u0412 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u0430\u0445 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043d\u0435\u0435 \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u0442 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0444\u0438\u043b\u044c\u0442\u0440\u043e\u0432. \u0412 \u0442\u0435\u0433\u0430\u0445 \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0434\u043b\u044f \u0445\u0440\u0430\u043d\u0435\u043d\u0438\u044f \u0438 \u043f\u0435\u0440\u0435\u0434\u0430\u0447\u0438 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441\u0430\u0439\u0442\u0430, \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u044f\u0445, \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u0445 \u0438 \u0442. \u0434.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0435 GTM \u043d\u0430 \u0441\u0430\u0439\u0442<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u0420\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u044f \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440\u0430 \u0442\u0435\u0433\u043e\u0432 (GTM)<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u0417\u0430\u0439\u0434\u0438\u0442\u0435 \u0432&nbsp;<a href=\"https:\/\/tagmanager.google.com\/#\/home\">Google Tag Manager<\/a>&nbsp;\u0438 \u043d\u0430 \u043d\u0430\u0447\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u043a\u043b\u0438\u043a\u043d\u0438\u0442\u0435 \u00ab\u0421\u043e\u0437\u0434\u0430\u0442\u044c \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u00bb. \u0427\u0442\u043e\u0431\u044b \u0437\u0430\u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f, \u043d\u0443\u0436\u0435\u043d \u0430\u043a\u043a\u0430\u0443\u043d\u0442 Google \u0438\u043b\u0438 \u0436\u0435 Gmail-\u0430\u0434\u0440\u0435\u0441.<\/li>\n\n\n\n<li>\u0417\u0430\u043f\u043e\u043b\u043d\u0438\u0442\u0435 \u0432\u0441\u0435 \u043f\u043e\u043b\u044f. \u0412 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0438 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430 \u0443\u043a\u0430\u0436\u0438\u0442\u0435 \u0438\u043c\u044f \u0441\u0432\u043e\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u0441\u0442\u0440\u0430\u043d\u0443, \u0441\u043e\u0433\u043b\u0430\u0441\u0438\u0442\u0435\u0441\u044c \u0441 \u043f\u0435\u0440\u0435\u0434\u0430\u0447\u0435\u0439 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u0442\u0435 \u0434\u0430\u043b\u044c\u0448\u0435.<\/li>\n\n\n\n<li>\u0422\u0435\u043f\u0435\u0440\u044c \u0437\u0430\u0439\u043c\u0438\u0442\u0435\u0441\u044c \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u043e\u0439 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0430.<br><br><strong><em>\u041a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440<\/em><\/strong><em>&nbsp;\u2014 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u043a\u043e\u0434 GTM, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u043d\u0430 \u0441\u0430\u0439\u0442, \u0438 \u0432 \u043d\u0435\u0433\u043e \u0443\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0442\u0435\u0433\u0438 \u0432\u0441\u0435\u0445 \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u0432.<br>\u0414\u043e\u043f\u0443\u0441\u043a\u0430\u0435\u0442\u0441\u044f \u043d\u0430\u043b\u0438\u0447\u0438\u0435 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u0445 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u043e\u0432 \u0432 \u043e\u0434\u043d\u043e\u043c \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0435. \u0412 \u043f\u043e\u043b\u0435 \u00ab\u041d\u0430\u0437\u0432\u0430\u043d\u0438\u0435\u00bb \u0432\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u043c \u0442\u043e \u0438\u043c\u044f, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0431\u0443\u0434\u0435\u0442 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u043f\u0440\u0438\u0431\u043b\u0438\u0436\u0435\u043d\u043d\u044b\u043c \u043a \u0442\u0435\u043c\u0430\u0442\u0438\u043a\u0435 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0435\u043c\u043e\u0433\u043e \u0441\u0430\u0439\u0442\u0430. \u042d\u0442\u043e \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u0438 URL \u0441\u0430\u0439\u0442\u0430.<br><\/em><\/li>\n\n\n\n<li>\u0414\u0430\u043b\u044c\u0448\u0435 \u043d\u0443\u0436\u043d\u043e \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u0446\u0435\u043b\u0435\u0432\u0443\u044e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 (\u0432 \u0434\u0430\u043d\u043d\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u044d\u0442\u043e \u00ab\u0412\u0435\u0431-\u0441\u0430\u0439\u0442\u00bb). \u041d\u0430\u0436\u043c\u0438\u0442\u0435 \u00ab\u0421\u043e\u0437\u0434\u0430\u0442\u044c\u00bb.<\/li>\n\n\n\n<li>\u0412 \u043d\u043e\u0432\u043e\u043c \u043e\u043a\u043d\u0435, \u043f\u0440\u0435\u0434\u0432\u0430\u0440\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043e\u0437\u043d\u0430\u043a\u043e\u043c\u0438\u0432\u0448\u0438\u0441\u044c \u0441 \u0423\u0441\u043b\u043e\u0432\u0438\u044f\u043c\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f, \u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u0433\u0430\u043b\u043e\u0447\u043a\u0443 \u0432\u043d\u0438\u0437\u0443 \u0438 \u0441\u043e\u0433\u043b\u0430\u0441\u0438\u0442\u0435\u0441\u044c \u0441 \u043d\u0438\u043c\u0438.<\/li>\n\n\n\n<li>\u0412 \u0438\u0442\u043e\u0433\u0435 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043f\u043e\u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043e\u043a\u043d\u043e, \u0433\u0434\u0435 \u0435\u0441\u0442\u044c \u043a\u043e\u0434 GTM, \u0435\u0433\u043e \u0432\u0430\u043c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u043d\u0430 \u0441\u0430\u0439\u0442. \u041a\u043e\u0434 \u0434\u0435\u043b\u0438\u0442\u0441\u044f \u043d\u0430 2 \u0447\u0430\u0441\u0442\u0438. \u041f\u0435\u0440\u0432\u0443\u044e \u0447\u0430\u0441\u0442\u044c \u043a\u043e\u0434\u0430 \u043d\u0443\u0436\u043d\u043e \u0432\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0432 \u0442\u0435\u0433 &lt;head&gt;. \u0412\u0442\u043e\u0440\u0443\u044e \u2014 \u043f\u043e\u0441\u043b\u0435 \u0442\u0435\u0433\u0430 &lt;body&gt;.<br><br><em>\u0412\u044b \u0432\u0441\u0435\u0433\u0434\u0430 \u043c\u043e\u0436\u043d\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u044d\u0442\u043e \u043f\u043e\u0437\u0436\u0435, \u043f\u043e\u0441\u043b\u0435 \u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0442\u0435\u0433\u043e\u0432 \u0432 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440. \u0421\u043a\u043e\u043f\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043a\u043e\u0434 \u043c\u043e\u0436\u043d\u043e \u0432 \u043b\u044e\u0431\u043e\u0439 \u043c\u043e\u043c\u0435\u043d\u0442: \u0427\u0442\u043e\u0431\u044b \u044d\u0442\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c, \u0437\u0430\u0439\u0434\u0438\u0442\u0435 \u0432 \u043c\u0435\u043d\u044e \u00ab\u0410\u0434\u043c\u0438\u043d\u0438\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u2014 \u0423\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c Google \u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0442\u0435\u0433\u043e\u0432\u00bb.<\/em><\/li>\n<\/ol>\n\n\n    <\/div> <!-- .mediaSP__content end -->\n\n<div class=\"mediaQuote__curved \">\n    <p>\u041d\u0430 \u043c\u043d\u043e\u0433\u0438\u0445 \u201c\u0434\u0432\u0438\u0436\u043a\u0430\u0445\u201d \u0438 \u043a\u043e\u043d\u0441\u0442\u0440\u0443\u043a\u0442\u043e\u0440\u0430\u0445 \u043b\u0435\u043d\u0434\u0438\u043d\u0433\u043e\u0432 (Tilda, Flexby, Wix, Worpress \u0438 \u0434\u0440\u0443\u0433\u0438\u0435) \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0443\u043a\u0430\u0437\u0430\u0442\u044c \u0432 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430\u0445 \u0442\u043e\u043b\u044c\u043a\u043e \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 GTM \u0438 \u043d\u0435 \u0432\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u0432\u0435\u0441\u044c \u043a\u043e\u0434 \u0432\u0440\u0443\u0447\u043d\u0443\u044e.<\/p>\n    <div class=\"mediaQuote__triangle-wrapper\">\n        <div class=\"mediaQuote__triangle\"><\/div>\n    <\/div>\n<\/div>\n\n    <div class=\"mediaSP__content\"> <!-- .mediaSP__content start -->\n\n\n        <\/div> <!-- .mediaSP__content end -->\n    <\/div> <!-- .mediaSP__center end -->\n\n<div class=\"mediaBigImages\">\n    <!-- For backward compatibility -->\n    \n                <div class=\"mediaBigImages__item\">\n                                    <a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_112769-1.jpg\" data-rel=\"lightbox-gallery-4dtTduUE\" data-rl_title=\"\" data-rl_caption=\"\u0421\u0442\u0430\u0440\u0442\u043e\u0432\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 GTM\" title=\"\">\n                                    <img decoding=\"async\" width=\"420\" height=\"226\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_112769-1.jpg\" class=\"attachment-420x9999 size-420x9999\" alt=\"\u0421\u0442\u0430\u0440\u0442\u043e\u0432\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 GTM\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_112769-1.jpg 1171w, https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_112769-1-400x215.jpg 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_112769-1-1024x551.jpg 1024w, https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_112769-1-768x413.jpg 768w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/>                                    <\/a>\n                \n                                    <div class=\"mediaBigImages__itemCaption\">\u0421\u0442\u0430\u0440\u0442\u043e\u0432\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 GTM<\/div>\n                            <\/div>\n                <div class=\"mediaBigImages__item\">\n                                    <a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_112775-1.jpg\" data-rel=\"lightbox-gallery-4dtTduUE\" data-rl_title=\"\" data-rl_caption=\"\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430 \u0438 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0430\" title=\"\">\n                                    <img decoding=\"async\" width=\"420\" height=\"226\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_112775-1.jpg\" class=\"attachment-420x9999 size-420x9999\" alt=\"\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430 \u0438 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0430\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_112775-1.jpg 1171w, https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_112775-1-400x215.jpg 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_112775-1-1024x551.jpg 1024w, https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_112775-1-768x413.jpg 768w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/>                                    <\/a>\n                \n                                    <div class=\"mediaBigImages__itemCaption\">\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430 \u0438 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0430<\/div>\n                            <\/div>\n                <div class=\"mediaBigImages__item\">\n                                    <a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_112771-1.jpg\" data-rel=\"lightbox-gallery-4dtTduUE\" data-rl_title=\"\" data-rl_caption=\"\u0421\u043e\u0433\u043b\u0430\u0448\u0435\u043d\u0438\u0435 \u043e\u0431 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f\" title=\"\">\n                                    <img decoding=\"async\" width=\"420\" height=\"255\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_112771-1.jpg\" class=\"attachment-420x9999 size-420x9999\" alt=\"\u0421\u043e\u0433\u043b\u0430\u0448\u0435\u043d\u0438\u0435 \u043e\u0431 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_112771-1.jpg 1039w, https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_112771-1-400x243.jpg 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_112771-1-1024x621.jpg 1024w, https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_112771-1-768x466.jpg 768w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/>                                    <\/a>\n                \n                                    <div class=\"mediaBigImages__itemCaption\">\u0421\u043e\u0433\u043b\u0430\u0448\u0435\u043d\u0438\u0435 \u043e\u0431 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f<\/div>\n                            <\/div>\n    <\/div>\n\n    <div class=\"mediaSP__center\"> <!-- .mediaSP__center start -->\n        <div class=\"mediaSP__content\"> <!-- .mediaSP__content start -->\n\n\n\n<h3 class=\"wp-block-heading\">\u041f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044f \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0430<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0443\u0441\u0442\u043e\u0439 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440 \u043b\u0443\u0447\u0448\u0435 \u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u0442\u044c \u0441\u0440\u0430\u0437\u0443 \u043f\u043e\u0441\u043b\u0435 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u043a\u043e\u0434\u0430 GTM, \u0447\u0442\u043e\u0431\u044b \u043e\u043d \u043d\u0435 \u0432\u044b\u0434\u0430\u0432\u0430\u043b \u043e\u0448\u0438\u0431\u043a\u0443.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u041d\u0443\u0436\u043d\u043e \u043f\u0440\u043e\u0434\u0435\u043b\u0430\u0442\u044c \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u0435: \u00ab\u0420\u0430\u0431\u043e\u0447\u0430\u044f \u043e\u0431\u043b\u0430\u0441\u0442\u044c\u00bb \u2014 \u00ab\u041e\u0442\u043f\u0440\u0430\u0432\u0438\u0442\u044c\u00bb.<\/li>\n\n\n\n<li>\u0412\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u00ab\u041f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044f \u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0432\u0435\u0440\u0441\u0438\u0438\u00bb. \u0412\u0432\u0435\u0434\u0438\u0442\u0435 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 (\u043d\u0430\u0448 \u0441\u043b\u0443\u0447\u0430\u0439 \u2014 \u00ab\u0412\u0435\u0440\u0441\u0438\u044f 1\u00bb). \u041f\u0443\u043d\u043a\u0442 \u00ab\u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435\u00bb \u043d\u0435\u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u0442\u0440\u043e\u0433\u0430\u0442\u044c.<\/li>\n\n\n\n<li>\u041f\u043e\u0441\u043b\u0435 \u0437\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u0443\u0439\u0442\u0435, \u0438 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440 \u0433\u043e\u0442\u043e\u0432.<\/li>\n<\/ol>\n\n\n        <\/div> <!-- .mediaSP__content end -->\n    <\/div> <!-- .mediaSP__center end -->\n\n<div class=\"mediaBigImages\">\n    <!-- For backward compatibility -->\n    \n                <div class=\"mediaBigImages__item\">\n                                    <a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_112808-1.jpg\" data-rel=\"lightbox-gallery-4dtTduUE\" data-rl_title=\"\" data-rl_caption=\"\u041f\u0440\u0438\u043c\u0435\u0440 \u043a\u043e\u0434\u0430 GTM \u0434\u043b\u044f \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442\" title=\"\">\n                                    <img decoding=\"async\" width=\"420\" height=\"226\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_112808-1.jpg\" class=\"attachment-420x9999 size-420x9999\" alt=\"\u041f\u0440\u0438\u043c\u0435\u0440 \u043a\u043e\u0434\u0430 GTM \u0434\u043b\u044f \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_112808-1.jpg 1171w, https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_112808-1-400x215.jpg 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_112808-1-1024x551.jpg 1024w, https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_112808-1-768x413.jpg 768w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/>                                    <\/a>\n                \n                                    <div class=\"mediaBigImages__itemCaption\">\u041f\u0440\u0438\u043c\u0435\u0440 \u043a\u043e\u0434\u0430 GTM \u0434\u043b\u044f \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442<\/div>\n                            <\/div>\n                <div class=\"mediaBigImages__item\">\n                                    <a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_112790-1.jpg\" data-rel=\"lightbox-gallery-4dtTduUE\" data-rl_title=\"\" data-rl_caption=\"\u0420\u0430\u0431\u043e\u0447\u0430\u044f \u043f\u0430\u043d\u0435\u043b\u044c GTM\" title=\"\">\n                                    <img decoding=\"async\" width=\"420\" height=\"226\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_112790-1.jpg\" class=\"attachment-420x9999 size-420x9999\" alt=\"\u0420\u0430\u0431\u043e\u0447\u0430\u044f \u043f\u0430\u043d\u0435\u043b\u044c GTM\" srcset=\"https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_112790-1.jpg 1171w, https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_112790-1-400x215.jpg 400w, https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_112790-1-1024x551.jpg 1024w, https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_112790-1-768x413.jpg 768w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/>                                    <\/a>\n                \n                                    <div class=\"mediaBigImages__itemCaption\">\u0420\u0430\u0431\u043e\u0447\u0430\u044f \u043f\u0430\u043d\u0435\u043b\u044c GTM<\/div>\n                            <\/div>\n                <div class=\"mediaBigImages__item\">\n                                    <a href=\"https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_112782-1.jpg\" data-rel=\"lightbox-gallery-4dtTduUE\" data-rl_title=\"\" data-rl_caption=\"\u041f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044f \u0432\u0435\u0440\u0441\u0438\u0438\" title=\"\">\n                                    <img decoding=\"async\" width=\"420\" height=\"218\" src=\"https:\/\/para.school\/wp-content\/uploads\/2023\/06\/default_112782-1.jpg\" class=\"attachment-420x9999 size-420x9999\" alt=\"\u041f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044f \u0432\u0435\u0440\u0441\u0438\u0438\" 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